顶流西安，正在捧出第三个旅游上市平台。 10月10日，据西安市文化和旅游局发布数据，今年国庆中秋双节假期，西安全市共接待游客2007.75万 人次，实现旅游收入199.59亿元，分别同比增长28%和38.7%。 西安也继续跻身各大OTA平台的国内热门长途游目的地前十，与北上广深杭等城市并肩。官方数据显 示，假期前四日，西安大唐不夜城累计人流量达145.03万人次；《长恨歌》演出则场场爆满，收入破千 万。 这些刷屏的热门打卡地背后，大多背靠专业的景区运营公司。 在西安文旅市场上，除了曲江文旅（600706.SH）、西安旅游（000610.SZ）两家A股上市企业，还有一 位本土玩家，正悄然加快其资本化布局的步伐。 近日，陕西旅游文化产业股份有限公司（下称"陕西旅游"）向上海证券交易所递交了问询后修订的招股 书，意味着其IPO已从受理阶段推进至实质性审核环节，距上会审核更近一步。 2017年1月，陕西旅游在新三板挂牌。2020年12月，陕西旅游正式启动主板上市计划，后因会计师事务 所被证监会立案调查中止审查；2022年4月，审查恢复，却又因业绩及经营规划考量，于同年7月撤回申 请。今年5月，陕西旅游再次发起上市冲击 ...

格隆汇获悉，9月30日，陕西旅游文化产业股份有限公司（简称"陕西旅游"）更新了招股书申报稿，拟在沪主板上市， 保荐人为中金公司。 作为宋城演艺、曲江文旅的同行，陕西旅游有何看点？今天就来一探究竟。 2024年超5成营收来自《长恨歌》，面临演艺项目创新风险 陕西旅游以"景区+文化旅游"为核心业务，收入主要来自旅游演艺、旅游索道、旅游餐饮业务。 在旅游演艺方面，公司打造了中国首部大型实景历史舞剧《长恨歌》、大型实景影画《12·12 西安事变》、 大型红色 实景演艺《泰山烽火》等作品。 国庆假期结束了，今年的出行数据依然亮眼。 据文化和旅游部数据，2025年国庆中秋8天假期，国内出游8.88亿人次，国内出游总花费超8090亿元，均同比增长。各 地围绕观演赏剧、游历山河、中秋团圆、文化体验等主题，举办超2.9万场文旅活动。 就在这股文旅热潮席卷全国之际，一家扎根陕西西安、手握华清宫、华山等旅游资源的企业，正悄然向A股发起冲 击。 值得注意的是，西峰索道与华山三特索道的竞争关系、差异及优劣势被监管问询。公司回复称，二者在竞争关系上形 成分流与互补并存的双向作用，在差异上体现为线路定位、目标客群及资源禀赋的分化，在优劣势 ...

格隆汇新股 陕西西安冲出一个文旅IPO，依靠《长恨歌》及华山资源，年入超12亿！ 原创 阅读全文 ...

Core Viewpoint - The tourism performance market in China is experiencing significant growth, with an increase in performance sessions, box office revenue, and audience numbers during the summer months, indicating a thriving integration of culture and tourism [1][7]. Group 1: Market Trends - The tourism performance market is evolving, with a variety of innovative projects that enhance visitor experiences and drive cultural consumption [4][7]. - Popular performances like "Chang Hen Ge" have become essential attractions, generating over 30 billion yuan in box office revenue and significantly boosting local economies [2][3]. Group 2: Consumer Behavior - Younger consumers are increasingly willing to spend on tourism performances, reflecting a shift towards valuing experiential spending and cultural engagement [2][5]. - The trend of "checking in" at scenic spots for specific performances indicates a growing desire for immersive cultural experiences among tourists [2][3]. Group 3: Innovation and Development - The industry is seeing a diversification of performance types, from large-scale shows to immersive experiences in smaller venues, catering to modern consumer preferences [4][5]. - Technological advancements are being integrated into performances, enhancing audience engagement and creating unique experiences [4][6]. Group 4: Policy Support - Government initiatives are promoting the development of tourism performances, offering financial incentives for projects that meet specific criteria, thereby encouraging innovation and investment in the sector [5][6]. Group 5: Challenges and Considerations - Despite the growth, many projects face challenges such as content homogenization and operational limitations, highlighting the need for distinctiveness and market alignment [6][7]. - Balancing artistic integrity with market demands is crucial for the success of tourism performances, necessitating a focus on quality storytelling and audience engagement [6][7].

Core Insights - The article highlights the cultural initiatives in Shaanxi province, particularly focusing on the "One Yuan Theater" project in Weinan, which aims to enhance cultural accessibility and engagement among the local population through affordable performances [4][5][6]. Group 1: Cultural Initiatives - The "One Yuan Theater" project has organized over 36,000 performances in the past year, generating revenue of 1.49 billion yuan, showcasing a successful blend of cultural outreach and economic viability [2][5]. - Shaanxi province has implemented a comprehensive cultural supply model, evolving from "sending culture to the countryside" to "promoting cultural outreach," which has significantly increased cultural engagement among the populace [2][5][6]. - The province has seen a total of over 52,250 performances by 2024, with an online audience exceeding 25.76 million, indicating a robust cultural consumption trend [5]. Group 2: Cultural Heritage and Preservation - The article discusses the revival of traditional folk songs in Shaanxi, with a focus on the establishment of a protective framework for intangible cultural heritage, including an annual budget of 30 million yuan for heritage protection in Yulin [10][11]. - The establishment of various cultural institutions, such as the Shaanxi Folk Song Museum, has attracted over 200,000 visitors, reflecting a growing interest in local cultural heritage [10]. - Legislative efforts have been made to protect and promote folk songs, with specific regulations enacted in cities like Ankang, marking a collaborative approach to cultural preservation [11]. Group 3: Economic Impact of Cultural Activities - The integration of cultural activities with tourism has led to a significant increase in visitor numbers, with 9.2 million attendees at cultural performances in the first half of the year, positioning Shaanxi as a leader in cultural tourism [14]. - The cultural and related industries' contribution to the GDP has risen from 6.11% in 2021 to 6.57% in 2024, indicating a positive trend in the economic impact of cultural initiatives [15]. - The province has seen the establishment of 1,674 new cultural and related industry entities, reflecting a growing investment in cultural infrastructure and services [15].

Group 1 - The "Law Enrichment Sanqin" activity aims to provide legal and policy support to military personnel in Shaanxi province, enhancing their legal awareness and understanding of policies related to retirement and employment [1] - Legal aid centers and veteran service centers distributed various legal resources, including the "Civil Code of the People's Republic of China" and guides for veterans, ensuring a streamlined legal aid process for military personnel [1] - The event received positive feedback from soldiers, who found the content practical and appreciated the local government's support [1] Group 2 - The "Double Support" event in Lintong District commemorated the 98th anniversary of the People's Liberation Army, featuring performances and educational activities to strengthen military-civilian ties [2] - The event included a large-scale performance and a guided tour of historical exhibits, emphasizing the importance of remembering history and contributing to national development [2] - The Huaqing Palace scenic area has implemented free admission for active military families, benefiting over ten thousand individuals annually [3] Group 3 - Lintong District is developing a "cultural and tourism support for the military" initiative, creating various patriotic support platforms and attracting local businesses to participate [4] - The district has received multiple awards for its efforts in supporting the military, indicating a strong commitment to enhancing the welfare of military personnel and veterans [4] - The local government aims to leverage cultural and tourism resources to deepen social support for the military, improving the sense of gain, happiness, and honor among military families and veterans [4]

Core Viewpoint - The article highlights the innovative integration of technology in cultural performances in Shaanxi, enhancing the audience experience and driving tourism growth in the region [1][2][3]. Group 1: Cultural Performances - Shaanxi's cultural performances, such as "Chang Hen Ge" and "Tuoling Legend," have gained popularity and acclaim, showcasing the region's rich cultural heritage [1]. - The use of advanced technologies like holographic projection, virtual reality, and multimedia effects has transformed traditional performances into immersive experiences [1][4]. - "Chang Hen Ge," which has been running since 2006, exemplifies the successful blend of storytelling and technology, continually updating its technical aspects to maintain audience engagement [3][4]. Group 2: Technological Innovations - The integration of 31 patented technologies, including hidden LED screens and underwater lifting stages, has significantly enhanced the visual and auditory experience of performances [4]. - The introduction of immersive sound technology is planned for future performances, aiming to deepen the audience's emotional connection to the narratives [4]. - The continuous investment in technology upgrades ensures that each performance offers a unique experience, encouraging repeat visits from audiences [4]. Group 3: Smart Tourism Platform - The "You Shaanxi" public service platform has been instrumental in enhancing tourism services, offering over 1,400 ticket products and integrating nearly 1,000 cultural tourism resources [6]. - The platform has achieved a user base of 4.06 million since its launch in August 2020, providing real-time information on cultural performances and facilitating online ticket purchases [6]. - The platform's ability to monitor key performance indicators and analyze user data helps optimize performance scheduling and improve service quality [7].

Core Viewpoint - Shaanxi Tourism Cultural Industry Co., Ltd. is preparing for an IPO to raise 1.555 billion yuan, showcasing its profitability in the tourism sector despite challenges faced by peers in the industry [3][4]. Financial Performance - In 2024, the company reported revenue of 1.245 billion yuan and a net profit of 503 million yuan, making it one of the few profitable cultural tourism enterprises in the region [3]. - Revenue figures for the years 2022 to 2024 were 224 million yuan, 1.071 billion yuan, and 1.245 billion yuan, respectively, while net profits were -74.42 million yuan, 418 million yuan, and 503 million yuan [4]. Revenue Sources - The company heavily relies on the performance of the show "Chang Hen Ge," which contributed over 50% of its revenue in 2024, with ticket prices ranging from 198 yuan to 988 yuan [5][6]. - "Chang Hen Ge" had 947 performances in 2024, attracting 2.4935 million visitors and achieving an attendance rate of 87.77% [5]. Project Financing - The IPO proceeds of 1.555 billion yuan will be allocated to seven projects, with the largest investment of 729 million yuan going to the second phase of the Tai Mountain Show City project [4]. - The first phase of the Tai Mountain Show City project has not performed well, with the "Railway Guerrilla" show generating less than 1% of total revenue over the past three years [4]. Industry Comparison - Compared to peers like Huangshan Tourism and Lijiang Co., Shaanxi Tourism has lower liquidity ratios and higher debt ratios, indicating potential financial vulnerabilities [9][10]. - The company has a high asset-liability ratio of 34.45%, significantly above the industry average of 18.11% [10]. Operational Risks - The company acknowledges potential risks related to audience fatigue and declining market appeal, which could hinder its long-term innovation and growth [7]. - There are concerns regarding the stability of the performance venue for "Chang Hen Ge," as the operating rights are held by the Huaqing Palace Company until August 5, 2034, without rental payments required [12].

Core Insights - The article highlights the dynamic development of Xi'an, showcasing the integration of cultural tourism and technological innovation, which is driving economic growth and enhancing consumer markets [1][6][9] Project Development - Key projects in Xi'an are being rapidly advanced, particularly in the Chang'an District, which is seen as a strong engine for high-quality development [2][5] - The construction of significant projects, such as the Northwest Water and New Energy Technology Industry Center, is progressing well, with phases one and two already completed [4] - The Transfar Zhihui Northwest Operation Center is a notable project that aims to create a regional service industry incubation platform and is expected to provide over 5,000 jobs upon completion [3][8] Cultural and Tourism Integration - Xi'an's cultural tourism sector is thriving, with the city being recognized as one of the top ten popular tourist destinations in China, particularly appealing to younger demographics [6][8] - The integration of traditional culture with modern technology, such as VR experiences and immersive performances, is enhancing the tourism experience and driving consumer spending [7][8] Retail and Consumption Trends - The "first store economy" is injecting new vitality into Xi'an's consumer market, with a significant increase in the number of new retail stores, including 168 new first stores in the Northwest region [9][10] - The city is becoming a hub for international and domestic brands, with a focus on creating diverse and engaging shopping experiences [10][11]

Group 1: Company Overview - Haikan Network Technology (Shandong) Co., Ltd. plans to develop six major industry sectors, including IPTV and digital applications, with a projected net asset of 3.709 billion yuan and a main business revenue of 934 million yuan in 2024, achieving a profit margin of 43% [1] - Henan Elephant Media Group has seen revenue growth from 917 million yuan to 1.321 billion yuan, a 44% increase, and profit growth from 5.69 million yuan to 27.57 million yuan, a 385% increase [2] - Wuhan University of Technology Digital Communication Engineering Co., Ltd. achieved a revenue of 3.595 billion yuan in 2024, a 48.76% year-on-year increase, and a valuation of 9.8 billion yuan, becoming a unicorn [3] Group 2: Technological Innovation - Haikan Network is actively creating platforms for the international dissemination of traditional Chinese culture, integrating AI technology into media content [1] - Henan Elephant Media has established an AIGC application research center and is involved in national AI talent standard formulation, leading in AI application across 12 industry tracks [2] - Wuhan University of Technology has developed the AI model BOOKSGPT and integrated over 1,300 applications into its RAYS platform, significantly increasing industry revenue [3] Group 3: Market Performance - Haikan Network's market capitalization reached 10.22 billion yuan by the end of 2024 [1] - Henan Elephant Media's Daxiang News client has been downloaded over 162 million times and ranked first in a national media evaluation list [2] - Wuhan University of Technology's innovative publishing model has led to an industry revenue increase of over 15 billion yuan [3] Group 4: Cultural Impact - Haikan Network promotes the creative transformation of traditional culture, aligning with national digital cultural strategies [1] - Henan Elephant Media's initiatives in AI and media have enhanced its social responsibility and innovation capabilities [2] - Wuhan University of Technology's projects aim to reshape the value of printed books through AI technology, leading to significant industry changes [3]