北京商报讯（记者 卢扬 程靓）9月29日，在国务院新闻办公室举行的"高质量完成'十四五'规划"系列主 题新闻发布会上，中央宣传部副部长、文化和旅游部部长孙业礼表示，文化和旅游融合发展最直观的效 果，就是推动新型业态层出不穷、消费场景迭代升级，让文化和旅游的产品、服务更加丰富、更加多 样，更好地满足了人民群众对美好生活的期待。比如，这几年，"跟着演出去旅行"已经成为了新风尚， 不少人特别是年轻人"为了一场演出奔赴一座城市"，这已经成为常态了。据统计，演唱会、音乐节等大 型的演出，跨城的观演率超过60%。再比如，"文物游""非遗游""考古游""博物馆游"这些年也是持续升 温，人们在旅途中，除了看山、看水、看风景之外，更希望体验美、体验文化、体验风土人情。2024年 全国博物馆接待的观众接近15亿人次、再创历史新高；像广东的"英歌舞"、福建的"簪花围"，还有安徽 的"鱼灯"，吸引众多的游客感受非遗的魅力。文化、旅游融合，也带动了与其他产业的融合，像文化、 旅游与科技的融合，催生了很多新的产品，基于新科技的许多文旅产品，互动性强，沉浸式体验感也 强，很受游客的喜爱。 ...

旅游演艺是实现文化和旅游深度融合的重要载体，也是扩大文旅消费的新增长点。近年来，山东省着力培育沉浸式、数字化项目类和大型音乐节等活动类 旅游演艺，涌现出一批深受游客欢迎、社会效益经济效益突出的优质产品。近日，省文化和旅游厅公布了全省第一批旅游演艺典型案例名单，新青年音乐 节、《海上有青岛》等9个案例入选。 新青年音乐节 在年轻人的音乐记忆里，一定有"新青年音乐节"的名字！这个由大众报业集团、山东省互联网传媒集团联手打造的青年文化IP，从2014年山东大学体育馆 的首场开唱，一路火了十年。 新青年音乐节秉持着"新青年有态度"的理念，音乐演出炸场、艺术打卡出片、美食小吃扎堆、文创市集淘货，还有超丰富的品牌互动和娱乐体验，把城市 文旅资源玩出了新花样。 也正因为这份用心，新青年音乐节圈粉无数，截至2025年7月，24场演出、百万乐迷参与、百亿次全网传播，新青年用十年时间证明：好的文化IP，从来 都能和时代同频共振。 《海上有青岛》 西海岸凤凰岛艺术中心360°全景秀演 青岛的海，藏着怎样的故事？去凤凰岛艺术中心看一场《海上有青岛》就懂了！这场由青岛西海岸旅游投资集团出品、锋尚文化（300860）集团创意打造 的36 ...

Core Viewpoint - The development of the tourism industry is a crucial focus for promoting high-quality development in China [1] Group 1: Industry Growth and Trends - Since the beginning of the "14th Five-Year Plan," China has focused on improving the modern tourism system, promoting deep integration of culture and tourism, and accelerating supply-side structural reforms in the tourism sector [2] - The tourism industry has shown significant growth, with domestic tourist trips reaching 3.285 billion in the first half of the year, a year-on-year increase of 20.6%, and total spending reaching 3.15 trillion yuan, up 15.2% [4] - The "Village Super" initiative has been a successful case, attracting over 180,000 visitors in a single day and generating a total tourism revenue of 188 million yuan [3] Group 2: Economic Impact - The tourism sector has played an increasingly important role in enriching people's lives and boosting market confidence, driving growth in transportation, accommodation, dining, and retail sectors [5] - The Ministry of Culture and Tourism has implemented various measures to stimulate tourism consumption and create a favorable environment for tourism [6] Group 3: Cultural and Tourism Integration - The integration of culture and tourism has been actively promoted, with projects like "Only Henan: Drama Fantasy City" attracting significant visitor numbers, with nearly 80% of attendees coming from outside the province [7][8] - The development of cultural parks, museums, and historical sites has become essential in the tourism landscape, responding to contemporary demands for cultural engagement [13] Group 4: Diverse Tourism Offerings - The tourism industry has entered a new era characterized by diverse, personalized, and high-quality demands, with a focus on creating premium scenic spots and cross-regional tourism products [16] - As of now, there are 16,500 A-level tourist attractions and nearly 900 national and provincial-level tourist resorts, indicating a robust infrastructure to support tourism growth [16]

Core Points - The 17th meeting of the Standing Committee of the 14th National People's Congress (NPC) is scheduled to be held in Beijing from September 8 to 12 [1][2] - The agenda includes the review of various legislative drafts, including the Atomic Energy Law, Public Health Emergency Response Law, and several environmental laws [1][2] - Reports on the execution of the national economic and social development plan, budget execution, and government debt management for 2024 will also be discussed [2] Legislative Focus - The meeting will review drafts related to public health, environmental protection, and economic management, indicating a strong legislative focus on these areas [1][2] - Specific laws under consideration include the Food Safety Law amendment and the Ecological Environment Code, highlighting the government's commitment to safety and sustainability [1][2] Economic Reports - The meeting will include discussions on the economic performance analysis report for the current year, reflecting the government's ongoing assessment of economic conditions [2] - Reports on the integration of culture and tourism, climate change responses, and water resource tax reforms will be presented, showcasing a comprehensive approach to economic and environmental issues [2]

Group 1 - The core viewpoint emphasizes the need for reform and innovation in cultural systems to overcome development bottlenecks and stimulate vitality, aligning with Xi Jinping's cultural thoughts and directives [1][3] - The construction of the Changsha Workers' Cultural Palace is nearing completion, with plans for delivery within the year, highlighting the importance of optimizing public cultural facility layouts and enhancing service effectiveness to meet new cultural demands [3] - The focus on integrating culture with technology and tourism aims to promote high-quality development in Changsha's cultural sector, fulfilling the cultural mission of the new era [1][3] Group 2 - The establishment of the New Era Civilization Practice Center in the Dongtang Street community is aimed at deepening community engagement and promoting innovative practices in cultural education [6] - The archaeological work in Changsha is encouraged to preserve and interpret cultural relics, emphasizing the need for a strong professional talent pool and the integration of technology in cultural heritage [6] - The Changsha Art Museum is recognized as a vital channel for meeting cultural needs and enhancing social civilization, with a call for innovative exhibition models and improved management to boost public participation [9] Group 3 - The encouragement for performing arts venues like the Xiaoma Comedy Theater to maintain a positive creative direction and promote popular art forms reflects a commitment to cultural vitality and community engagement [9]

Group 1 - The trend of museums offering night tours is gaining popularity, with a 100% increase in search volume for "night tours" on a travel platform since July, indicating a strong consumer interest in nighttime museum experiences [1] - Over one-third of national first-class museums have launched night tours during the summer, with some tickets selling out almost instantly, showcasing the high demand for these events [1] - The integration of cultural tourism and digital resources is driving museums to innovate and enhance visitor experiences, making them popular destinations for social media engagement [1] Group 2 - The National Museum of Natural History has welcomed nearly 100,000 visitors since the inception of "Museum Night" in 2006, demonstrating its successful engagement in nighttime activities [2] - The museum focuses on creating immersive experiences tailored to different age groups, ensuring a blend of entertainment and educational value through diverse programming and volunteer involvement [2] - Digital technologies are enabling museums to merge online and offline experiences, transforming them into interactive cultural spaces that enhance visitor engagement [2] Group 3 - The State Council's recent measures encourage extending the opening hours of popular cultural and tourism sites, emphasizing the importance of night-time operations for museums [3] - Museums are leveraging digital methods to bring artifacts to life and create immersive experiences that foster deeper cultural appreciation and confidence among visitors [3]

Core Viewpoint - The "Sea Peking Opera Journey" is set to launch on the domestic large cruise ship Aida·Modu, featuring traditional Peking Opera performances and cultural experiences, aiming to integrate traditional Chinese culture with modern travel [1][6][8]. Group 1: Event Details - The Aida·Modu will host the "National Essence Peking Opera, Set Sail" themed cruise season from September to December 2025, featuring classic performances such as "Farewell My Concubine" and "Drunken Beauty" [1][2]. - Six sailings are scheduled on September 27, October 1, October 8, and November 15, 19, and 23, where guests can enjoy traditional Peking Opera performances and flash shows [1][2]. Group 2: Cultural Integration - The cruise will include Peking Opera-themed cultural lectures, introducing the four main roles (Sheng, Dan, Jing, Chou) and performance techniques, allowing guests to gain a deeper understanding of Peking Opera [2][6]. - Interactive experiences will be offered, such as painting Peking Opera masks and trying on traditional costumes, enhancing guest engagement with the art form [2][6]. Group 3: Broader Impact - The collaboration between Aida Cruises and the National Peking Opera Theatre marks a significant step in promoting Chinese cultural heritage on an international platform, coinciding with the 70th anniversary of the National Peking Opera Theatre [6][8]. - The initiative is part of a broader strategy to innovate cultural tourism products, aligning with government measures to enhance cultural and tourism consumption [8][9].

Group 1: Cultural and Tourism Integration - The integration of culture and tourism is being promoted to enhance the vitality of culture and the attractiveness of tourism, providing strong momentum for the development of the cultural tourism industry [1] - Xi Jinping emphasized the need to promote cultural prosperity and further strengthen the protection of historical and cultural heritage while advancing high-quality development in the cultural tourism industry during his visit to Henan [1] Group 2: Cultural Heritage and Archaeology - A large live-streaming event titled "Searching for National Treasures along the Central Plains Great Site Corridor" was launched, showcasing various historical sites in Henan and highlighting the province's rich cultural heritage [2] - Henan has been actively promoting major archaeological projects, with 55 archaeological discoveries recognized as "Top Ten New Archaeological Discoveries in the Country," ranking first nationwide [2] Group 3: Cultural Events and Performances - The Henan Provincial Acrobatic Troupe presented a large-scale red acrobatic drama "Attack Order," showcasing traditional acrobatic skills and revolutionary historical stories [5] - Numerous cultural works, including operas and dramas, have received national awards, indicating a positive trend in the quality and influence of Henan's cultural creations [5] Group 4: Public Engagement in Cultural Activities - Approximately 95 million people participated in the "New Era, New Journey, New Style" cultural activities in Henan, reflecting strong public engagement in cultural events [6] - Various activities during the "Cultural and Natural Heritage Day" aimed to revitalize intangible cultural heritage and integrate it into modern life [6] Group 5: Tourism Industry Development - The launch of the "One Machine Tour Henan" digital service platform aims to attract tourists by offering personalized travel experiences, reflecting the innovative approach to enhancing tourism consumption [7] - During the recent Dragon Boat Festival, Henan received 15.116 million tourists, generating 6.79 billion yuan in tourism revenue, marking a year-on-year increase of 4.7% and 5.3% respectively [7] Group 6: Immersive Cultural Experiences - Henan is focusing on creating immersive cultural experiences that make history and culture easily accessible to the public [8] - The province is enhancing cultural tourism performances, with new shows and interactive experiences being developed to engage visitors [9] Group 7: Urban Cultural Revitalization - Henan has transformed several urban areas into tourism and leisure districts, integrating historical elements with modern amenities to create vibrant cultural spaces [9] - The province has established 7 national-level and 56 provincial-level tourism leisure districts, promoting a diverse development model [9]

Core Viewpoint - The Fourth Hunan Tourism Development Conference showcased the integration of culture and technology in tourism, particularly through immersive performances like "Now on Yueyang Tower" and "Dongting Illusion" [1][2][12] Group 1: Event Overview - The conference took place from May 24 to 26 in Yueyang, attracting numerous visitors from Changsha [1] - The event featured significant contributions from local creative teams, particularly in the realm of immersive cultural performances [1][2] Group 2: Performance Highlights - "Now on Yueyang Tower" is a night performance project directed by Li Yan, focusing on the historical significance of Yueyang Tower while adhering to preservation guidelines [2][4] - The performance utilizes advanced technology, including 159 hidden projectors, to create a dynamic visual experience that connects audiences with historical figures [4][11] - "Dongting Illusion" tells the story of ecological civilization and the transition of fishermen to land-based living, reflecting contemporary environmental themes [7][9] Group 3: Artistic Direction and Philosophy - Li Yan emphasizes a thematic focus on the essence of historical narratives rather than exhaustive detail, using the phrase "Who do I return with?" from "Yueyang Tower Record" as a central motif [6][16] - The performances aim to engage audiences in a reflective experience, encouraging personal interpretation rather than direct instruction [6][16] Group 4: Industry Trends - The rise of immersive and interactive cultural performances is becoming a standard in tourism, with Hunan positioning itself as a new hub for performing arts [12][13] - Key characteristics of new performance spaces include a shift from entertainment to artistry, targeted audience engagement, and the revitalization of existing venues [13][14]

Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair will be held from May 22 to 26 at the Shenzhen International Convention and Exhibition Center, showcasing Sichuan's unique IPs such as "Nezha," "Giant Panda," and "Sanxingdui" [3] - Sichuan will adopt a "1+2" exhibition format, featuring a 990 square meter Sichuan pavilion themed "Cultural and Tourism Integration, Diverse Images of Sichuan," highlighting the province's cultural and tourism development [3] - The Sichuan pavilion will include four display areas: key scene display area, cultural and technological integration display area, cultural and tourism integration display area, and Tianfu cultural market display area, featuring 73 key cultural enterprises from the province [3] Group 2 - The key scene display area will showcase the box office and cultural impact of the movie "Nezha: Birth of the Demon Child," archaeological discoveries from the Mengxi River site, and new progress in Shu Road archaeological investigations [3] - The cultural and technological integration display area will present the latest achievements in cultivating new cultural enterprises and developing new cultural formats and consumption models [3] - The cultural and tourism integration display area will highlight Sichuan's international brands, including "Land of Abundance," "Leisurely Sichuan," "Panda Home," and "Ancient Shu Civilization," along with new tourism products [3] - The Tianfu cultural market display area will feature marketable cultural products with Sichuan characteristics [3] Group 3 - Two supporting activities will be conducted: an investigation of outstanding cultural enterprises in Shenzhen and a major cultural industry project investment promotion conference [4] - At the investment promotion conference, Sichuan will announce 157 major cultural industry investment projects with a total investment exceeding 130 billion yuan [4]