文化和旅游融合

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夜游博物馆解锁文旅新空间
He Nan Ri Bao· 2025-08-20 23:30
年轻的情侣、相约看展的搭子、夜里还生龙活虎的孩子……这个暑假,国内不少博物馆纷纷开启夜游模 式。数据显示,7月以来,某旅游平台上有关"夜游"的搜索量环比增长100%,其中夜游博物馆是热门项 目。根据调研结果,超过1/3的国家一级博物馆在暑期开展了夜游活动,有些馆内门票一开售就"秒 空"。 "在文化多元化、资源数字化的今天,积极打造高附加值的夜间产品,是博物馆把握时代脉搏、引 领文旅风尚的一个缩影。" 在数字化手段的赋能下,博物馆正在不断打破时间与空间的边界,实现线上与线下融合、真实与虚拟融 合,让文物场馆成为可互动、可触摸、可共情的文化体验空间。在河南博物院夜场,不仅有雨林秘境玛 雅文明VR沉浸探索展、"唐宫夜宴"XR大空间沉浸展,还有古乐专题演出、"川上曰"仲夏市集,璀璨的 灯光中,观众不仅可以赏鉴中华文化基因的核心密码,而且可以感受到中华优秀传统文化创造性转化和 创新性发展的无穷魅力。 今年年初,国务院办公厅印发的《关于进一步培育新增长点繁荣文化和旅游消费的若干措施》提出,因 地制宜延长热门景区、文博场馆开放时间,通过多种方式做好夜间开放保障。博物馆里面收藏的每件文 物,都是一段历史的浓缩,都是一种文化的 ...
国粹扬帆:爱达·魔都号开启海上京剧之旅
Yang Shi Wang· 2025-06-25 06:07
Core Viewpoint - The "Sea Peking Opera Journey" is set to launch on the domestic large cruise ship Aida·Modu, featuring traditional Peking Opera performances and cultural experiences, aiming to integrate traditional Chinese culture with modern travel [1][6][8]. Group 1: Event Details - The Aida·Modu will host the "National Essence Peking Opera, Set Sail" themed cruise season from September to December 2025, featuring classic performances such as "Farewell My Concubine" and "Drunken Beauty" [1][2]. - Six sailings are scheduled on September 27, October 1, October 8, and November 15, 19, and 23, where guests can enjoy traditional Peking Opera performances and flash shows [1][2]. Group 2: Cultural Integration - The cruise will include Peking Opera-themed cultural lectures, introducing the four main roles (Sheng, Dan, Jing, Chou) and performance techniques, allowing guests to gain a deeper understanding of Peking Opera [2][6]. - Interactive experiences will be offered, such as painting Peking Opera masks and trying on traditional costumes, enhancing guest engagement with the art form [2][6]. Group 3: Broader Impact - The collaboration between Aida Cruises and the National Peking Opera Theatre marks a significant step in promoting Chinese cultural heritage on an international platform, coinciding with the 70th anniversary of the National Peking Opera Theatre [6][8]. - The initiative is part of a broader strategy to innovate cultural tourism products, aligning with government measures to enhance cultural and tourism consumption [8][9].
文旅融合 一路繁花 ——河南践行“两高四着力”系列述评之四
He Nan Ri Bao· 2025-06-19 23:27
Group 1: Cultural and Tourism Integration - The integration of culture and tourism is being promoted to enhance the vitality of culture and the attractiveness of tourism, providing strong momentum for the development of the cultural tourism industry [1] - Xi Jinping emphasized the need to promote cultural prosperity and further strengthen the protection of historical and cultural heritage while advancing high-quality development in the cultural tourism industry during his visit to Henan [1] Group 2: Cultural Heritage and Archaeology - A large live-streaming event titled "Searching for National Treasures along the Central Plains Great Site Corridor" was launched, showcasing various historical sites in Henan and highlighting the province's rich cultural heritage [2] - Henan has been actively promoting major archaeological projects, with 55 archaeological discoveries recognized as "Top Ten New Archaeological Discoveries in the Country," ranking first nationwide [2] Group 3: Cultural Events and Performances - The Henan Provincial Acrobatic Troupe presented a large-scale red acrobatic drama "Attack Order," showcasing traditional acrobatic skills and revolutionary historical stories [5] - Numerous cultural works, including operas and dramas, have received national awards, indicating a positive trend in the quality and influence of Henan's cultural creations [5] Group 4: Public Engagement in Cultural Activities - Approximately 95 million people participated in the "New Era, New Journey, New Style" cultural activities in Henan, reflecting strong public engagement in cultural events [6] - Various activities during the "Cultural and Natural Heritage Day" aimed to revitalize intangible cultural heritage and integrate it into modern life [6] Group 5: Tourism Industry Development - The launch of the "One Machine Tour Henan" digital service platform aims to attract tourists by offering personalized travel experiences, reflecting the innovative approach to enhancing tourism consumption [7] - During the recent Dragon Boat Festival, Henan received 15.116 million tourists, generating 6.79 billion yuan in tourism revenue, marking a year-on-year increase of 4.7% and 5.3% respectively [7] Group 6: Immersive Cultural Experiences - Henan is focusing on creating immersive cultural experiences that make history and culture easily accessible to the public [8] - The province is enhancing cultural tourism performances, with new shows and interactive experiences being developed to engage visitors [9] Group 7: Urban Cultural Revitalization - Henan has transformed several urban areas into tourism and leisure districts, integrating historical elements with modern amenities to create vibrant cultural spaces [9] - The province has established 7 national-level and 56 provincial-level tourism leisure districts, promoting a diverse development model [9]
湖南旅发大会:岳阳楼“上新了” | 山水洲城记
Chang Sha Wan Bao· 2025-05-27 07:15
Core Viewpoint - The Fourth Hunan Tourism Development Conference showcased the integration of culture and technology in tourism, particularly through immersive performances like "Now on Yueyang Tower" and "Dongting Illusion" [1][2][12] Group 1: Event Overview - The conference took place from May 24 to 26 in Yueyang, attracting numerous visitors from Changsha [1] - The event featured significant contributions from local creative teams, particularly in the realm of immersive cultural performances [1][2] Group 2: Performance Highlights - "Now on Yueyang Tower" is a night performance project directed by Li Yan, focusing on the historical significance of Yueyang Tower while adhering to preservation guidelines [2][4] - The performance utilizes advanced technology, including 159 hidden projectors, to create a dynamic visual experience that connects audiences with historical figures [4][11] - "Dongting Illusion" tells the story of ecological civilization and the transition of fishermen to land-based living, reflecting contemporary environmental themes [7][9] Group 3: Artistic Direction and Philosophy - Li Yan emphasizes a thematic focus on the essence of historical narratives rather than exhaustive detail, using the phrase "Who do I return with?" from "Yueyang Tower Record" as a central motif [6][16] - The performances aim to engage audiences in a reflective experience, encouraging personal interpretation rather than direct instruction [6][16] Group 4: Industry Trends - The rise of immersive and interactive cultural performances is becoming a standard in tourism, with Hunan positioning itself as a new hub for performing arts [12][13] - Key characteristics of new performance spaces include a shift from entertainment to artistry, targeted audience engagement, and the revitalization of existing venues [13][14]
四川展团今日亮相深圳文博会 将发布157个重大文化产业投资项目,总投资超1300亿元
Si Chuan Ri Bao· 2025-05-22 00:05
Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair will be held from May 22 to 26 at the Shenzhen International Convention and Exhibition Center, showcasing Sichuan's unique IPs such as "Nezha," "Giant Panda," and "Sanxingdui" [3] - Sichuan will adopt a "1+2" exhibition format, featuring a 990 square meter Sichuan pavilion themed "Cultural and Tourism Integration, Diverse Images of Sichuan," highlighting the province's cultural and tourism development [3] - The Sichuan pavilion will include four display areas: key scene display area, cultural and technological integration display area, cultural and tourism integration display area, and Tianfu cultural market display area, featuring 73 key cultural enterprises from the province [3] Group 2 - The key scene display area will showcase the box office and cultural impact of the movie "Nezha: Birth of the Demon Child," archaeological discoveries from the Mengxi River site, and new progress in Shu Road archaeological investigations [3] - The cultural and technological integration display area will present the latest achievements in cultivating new cultural enterprises and developing new cultural formats and consumption models [3] - The cultural and tourism integration display area will highlight Sichuan's international brands, including "Land of Abundance," "Leisurely Sichuan," "Panda Home," and "Ancient Shu Civilization," along with new tourism products [3] - The Tianfu cultural market display area will feature marketable cultural products with Sichuan characteristics [3] Group 3 - Two supporting activities will be conducted: an investigation of outstanding cultural enterprises in Shenzhen and a major cultural industry project investment promotion conference [4] - At the investment promotion conference, Sichuan will announce 157 major cultural industry investment projects with a total investment exceeding 130 billion yuan [4]