日经Gaming是2025年7月创刊的"以商业视点出发的游戏媒体"。日经BP利用在经营、技术、消费、营销 各领域培养的采访力、信息发布力，从商业角度出发，发布游戏及其周边产业的最新动向、商业模式。 以下文章来源于日经Gaming ，作者日经Gaming 编者荐语： 日经Gaming . 阅读更多内容请点击下方"阅读原文" （本文由日经Gaming提供) 日经 Gaming 是日经 BP 旗下专业游戏媒体。以商务视点出发，经营、消费、营销为切口，传递游戏及 关联领域的最新动向。 2025 年 7 月 22-24 日，日本顶级游戏开发者会议 "CEDEC2025" 召开。 7 月 24 日，万代南梦宫娱乐旗 下人气游戏《学园偶像大师》（ 2024 年 5 月开服）的开发团队 ——QualiArts 公司的编剧宇野雅视、 3D 导演杉村贵之、 Unity 工程师山城悠太郎，以「《学园偶像大师》会话场景制作～在制约中发光的 演出术和如何在制作系统下工夫～」为题登台，揭秘了游戏内 " 初星会话场景 " （偶像与玩家互动的场 景）的制作内幕，展现了团队如何在系统制约下精准呈现偶像个性。 CEDEC 2025 会议中， 以 ...

Core Viewpoint - The article discusses the evolution and success of Bandai Namco's mobile game "Dragon Ball Z: Dokkan Battle," highlighting its 10-year journey, revenue achievements, and the impact of the Dragon Ball IP on its sustained popularity and growth [3][5][21]. Group 1: Game Performance and Revenue - "Dokkan Battle" has generated nearly $2.5 billion in revenue from January 1, 2020, to February 28, 2025, making it the second highest-grossing casual RPG mobile game globally [5]. - The total revenue of "Dokkan Battle" over its 10-year lifespan is close to $4.5 billion, approximately 32.5 billion RMB [5]. - In 2024, Bandai Namco reported a record revenue of 1,233.8 billion JPY (approximately 60.17 billion RMB), a 21% increase year-on-year, with net profit rising by 156% [23][24]. Group 2: Game Design and Player Engagement - The game features a classic gameplay loop of "drawing cards → leveling up → challenging stages → earning rewards → drawing cards," which appeals to players [7][20]. - The combat mechanics and animations are designed to reflect the iconic battles from the Dragon Ball series, providing a fast-paced and satisfying experience [10][20]. - The game has successfully attracted a younger demographic, with 31% of players aged 18-24, indicating a shift in the player base due to the ongoing popularity of the Dragon Ball franchise [27][29]. Group 3: Market Expansion and IP Strategy - "Dokkan Battle" aggressively expanded into international markets, launching in China and the West shortly after its initial release in Japan [14][15]. - The game has leveraged the global influence of the Dragon Ball IP, achieving significant milestones such as entering the top charts in both the U.S. and China [15][18]. - The synergy between the game and the Dragon Ball franchise has been crucial, with the IP generating 250 billion JPY in annual revenue by 2019, surpassing other franchises under Bandai Namco [21][32]. Group 4: Future Outlook - Despite a slowdown in growth after its fifth anniversary, "Dokkan Battle" is expected to maintain stable development due to its established player base and ongoing content updates [23][31]. - The game's success is seen as a model for future mobile games, emphasizing the importance of IP management and player engagement over time [36].