Core Viewpoint - The article discusses the evolution and success of Bandai Namco's mobile game "Dragon Ball Z: Dokkan Battle," highlighting its 10-year journey, revenue achievements, and the impact of the Dragon Ball IP on its sustained popularity and growth [3][5][21]. Group 1: Game Performance and Revenue - "Dokkan Battle" has generated nearly $2.5 billion in revenue from January 1, 2020, to February 28, 2025, making it the second highest-grossing casual RPG mobile game globally [5]. - The total revenue of "Dokkan Battle" over its 10-year lifespan is close to $4.5 billion, approximately 32.5 billion RMB [5]. - In 2024, Bandai Namco reported a record revenue of 1,233.8 billion JPY (approximately 60.17 billion RMB), a 21% increase year-on-year, with net profit rising by 156% [23][24]. Group 2: Game Design and Player Engagement - The game features a classic gameplay loop of "drawing cards → leveling up → challenging stages → earning rewards → drawing cards," which appeals to players [7][20]. - The combat mechanics and animations are designed to reflect the iconic battles from the Dragon Ball series, providing a fast-paced and satisfying experience [10][20]. - The game has successfully attracted a younger demographic, with 31% of players aged 18-24, indicating a shift in the player base due to the ongoing popularity of the Dragon Ball franchise [27][29]. Group 3: Market Expansion and IP Strategy - "Dokkan Battle" aggressively expanded into international markets, launching in China and the West shortly after its initial release in Japan [14][15]. - The game has leveraged the global influence of the Dragon Ball IP, achieving significant milestones such as entering the top charts in both the U.S. and China [15][18]. - The synergy between the game and the Dragon Ball franchise has been crucial, with the IP generating 250 billion JPY in annual revenue by 2019, surpassing other franchises under Bandai Namco [21][32]. Group 4: Future Outlook - Despite a slowdown in growth after its fifth anniversary, "Dokkan Battle" is expected to maintain stable development due to its established player base and ongoing content updates [23][31]. - The game's success is seen as a model for future mobile games, emphasizing the importance of IP management and player engagement over time [36].