Core Viewpoint - The article discusses the evolution and challenges of animation IPs, emphasizing the importance of understanding the essence of animation IPs for long-term success and emotional connection with audiences [7][8][16]. Group 1: Animation IP Characteristics - A truly vibrant animation IP possesses three key traits: the ability to transcend cultural barriers, explore timeless themes of humanity and growth, and maintain continuous innovation potential [8]. - Animation's unique creative attributes allow for stronger controllability, continuity, and symbolic potential compared to live-action films, facilitating its transition from "cultural products" to "cultural assets" [9]. Group 2: Challenges in Animation IP Development - Many animation IPs face challenges due to entrenched product thinking, leading to repetitive creative patterns after initial market success [10]. - Self-imposed limitations in audience targeting, such as focusing solely on "child-friendly" or "adult-oriented" content, restrict the growth and potential of IPs [10]. - Short-sighted behaviors, such as blind licensing and low-quality derivatives, undermine the emotional value and trust associated with IPs, particularly in the context of rapid monetization strategies [10]. Group 3: Strategies for Sustainable IP Development - The concept of "all-age" IPs is proposed as a solution to maintain and expand the life force of animation IPs, allowing them to resonate with both original and new generations of viewers [11][12]. - Key strategies for achieving all-age appeal include layered storytelling, open story structures, and systematic operations to create lasting emotional connections across generations [12][14]. - Vertical deepening is another viable model for long-term development, focusing on serving specific age groups or interest circles with profound and evolving content [15]. Group 4: The Shift in Animation Industry Mindset - Successful animation IPs have transitioned from a short-term focus on product thinking to nurturing long-term value through a "living entity" mindset, which respects the natural growth and creative evolution of IPs [16]. - This mindset emphasizes long-termism over immediate gains, emotional connections over mere traffic monetization, and value accumulation over fleeting popularity [16].

用关注决定视界｜复杂世界的策展人 出品 | 虎嗅青年文化组 作者 | 阿珂可 编辑、题图 | 渣渣郡 以下文章来源于那个NG ，作者阿珂可 那个NG . 本文首发于虎嗅年轻内容公众号"那個NG"（ID：huxiu4youth）。在这里，我们呈现当下年轻人的面貌、故事 和态度。 一个笨手笨脚、干啥啥不行的笨蛋、废物、没用的男人…… 《小猪佩奇》可能是现在最容易让人急眼的动画片。 光看这些恶毒的词汇，也许你会想到一个特别讨人厌的形象。 但现在，它们却成了炮轰一头卡通小猪的弹药。 对，就是小猪佩奇的老实人爸爸。 之前，佩奇就因为童言无忌被贴上了"婊子"的标签。如今，连老实人猪爸爸都被卷入了舆论风波中。 吹响号角的是一名叫作大卫·的著名超模，他在BBC的节目Sundy with Laura Kuenssberg上向猪爸爸正式开炮。 在聊到家庭里的性别平衡问题时，甘迪语出惊人："我为什么要让我的孩子们去看这个？而且从男性角度来 看，猪爸爸就是一个大废物。" 甘迪的批评带动了一股批猪浪潮，观察这些发言，我们不难发现，猪爸爸成为靶子主要有三个原因： 第一，他有点笨，干啥啥不行，经常笨手笨脚的，几乎每集都要闯个祸。 在玩击球 ...