以下文章来源于Tech星球 ，作者翟元元 Tech星球 . Tech星球，聚焦互联网前沿科技和新商业。 回望2025年，短剧行业一个显性变化是，短剧造星能力爆发。 短剧演员完成从上桌到破圈的关键转 变 ，每一部爆款短剧几乎都伴随一次行业顶流的诞生。数据显示，今年红果 短剧 站内有130多部短剧播放量 突破10亿。其中，《念念有词》《幸得相遇离婚时》《夫人她专治不服》《真千金她是学霸》等多部短剧播放破20亿。现象级爆款《盛夏芬德拉 》《十八岁太奶奶》播放量 甚至 突破30亿。 头部短剧演员开始在短剧之外真正意义上的 坐 上 牌 桌，与娱 乐 明星同台走红毯，参加综艺节目，出演长剧，代言品牌，开始拥有自己的狂热粉 丝 群体 。 短剧 行业造星的同时，也实现了一场又一场的财富流动。《好一个乖乖女》《盛夏芬德拉》等多部短剧分账超1000多万元，演员王凯沐和徐轸轸 在《半熟老公》项目中分账金额预计分别为150万和100万；至春禾在《你装纨绔，我装瞎，看谁能演》中预计分账超过百万。 新的名利场诞生，吸引着一批又一批人投身其中。 01 群 演时薪不到9元 长剧市场经过数十年的积累沉淀，早已形成固化的圈层与生态。近两年崛起的 ...

Core Insights - The short drama industry is experiencing a significant transformation, with a shift from relying on scripts to focusing on securing popular actors as key assets for production [1][7][43] - The competition for talent has intensified, leading to a "talent war" where companies are increasingly signing exclusive contracts with actors to ensure a steady supply of star power [4][22][43] Group 1: Industry Dynamics - The success of short dramas like "盛夏芬德拉" has highlighted the importance of lead actors, with platforms reporting over 300 million views and significant social media engagement [1][4] - Companies are adopting different strategies: some are using a "mass recruitment" approach to build a large pool of actors, while others focus on signing established stars to drive viewership [13][22][43] - The influx of actors from prestigious acting schools indicates a shift in perception, with more trained professionals entering the short drama space, enhancing the overall quality of productions [35][41] Group 2: Talent Acquisition Strategies - Companies like 欢瑞世纪 and 河马星驰 are expanding their talent pools significantly, with欢瑞世纪 reportedly signing over 100 new actors to support their production needs [13][14] - The trend of signing headliners is evident, with companies prioritizing actors with substantial fan bases, such as 李柯以 and 曾辉, who have over 160,000 and 127,000 followers respectively [22][24] - The competitive landscape has led to a dual approach where companies balance nurturing new talent while also securing established actors to ensure both production capacity and audience appeal [26][29][43] Group 3: Actor's Role and Market Evolution - The role of actors has evolved from being mere resources to becoming central figures that influence production quality and audience engagement [7][43] - The market is witnessing a bifurcation where some actors prefer the stability of company contracts, while others opt for the flexibility of personal studios, reflecting a growing divide in career strategies [27][34] - The industry's maturation is marked by a recognition that the value of actors will be assessed through multiple dimensions, including audience engagement, revenue sharing, and overall market impact [43]