Core Insights - The "May Day" holiday in 2025 has seen a significant increase in domestic tourism and entertainment consumption, with a notable rise in both long-distance and rural travel [1][5][8]. Tourism Trends - Online travel agencies (OTAs) report a surge in tourist activity, with rural tourism orders increasing by over 40% and hotel bookings in eco-friendly destinations rising significantly [1][5]. - The trend of "reverse tourism" is evident, with travelers exploring over 1,200 counties across China, leading to a 20% increase in bookings for these areas [5]. - The "拼假" (staggered holiday) trend has emerged, allowing consumers to extend their holidays and boost demand for long-distance and outbound travel [1][5]. Cultural and Entertainment Activities - Various local tourism departments have launched initiatives to attract visitors, such as the "Follow the World Games to Chengdu" series of events in Sichuan, coinciding with the upcoming World Games [2][7]. - The cinema industry has also rebounded, with 11 films released during the holiday, generating a total box office of over 1.35 billion yuan [2][9]. Travel Statistics - Domestic flight bookings for the holiday exceeded 6.34 million, marking a 23% year-on-year increase, while international flight bookings surpassed 1.09 million, up 24% [3]. - Self-driving travel remains popular, with an average daily traffic flow on highways expected to reach 62 million vehicles, peaking on the first day of the holiday [3]. Movie Industry Insights - The film "Dumpling Queen," starring Ma Li, has emerged as a box office leader, with its earnings surpassing 500 million yuan [9][13]. - The diversity of film offerings this year includes both new releases and re-releases, contributing to a vibrant cinematic landscape during the holiday [14].

Core Viewpoint - The 4K restoration of "Princess Mononoke" will be released in mainland China, marking its first appearance on the big screen there, coinciding with Studio Ghibli's 40th anniversary [1][5]. Group 1: Film Release and Context - "Princess Mononoke" is set to premiere in mainland China starting tomorrow, with the release being a special tribute to nature and life [1]. - The film was originally released in 1997 and became a box office champion, remaining in the top ten highest-grossing films in Japan [5]. - The film's restoration is part of a broader celebration of Studio Ghibli's legacy, which includes many other high-grossing films [1][5]. Group 2: Themes and Character Analysis - "Princess Mononoke" explores complex themes of humanity's relationship with nature, contrasting with other Ghibli films that often present a more optimistic view [3][19]. - The film features a unique narrative style, with a focus on the duality of civilization and destruction, as seen through the protagonist Ashitaka's journey [8][12]. - The character dynamics, particularly between Ashitaka, San (the wolf girl), and Lady Eboshi (the leader of Iron Town), highlight the film's exploration of moral ambiguity and the lack of clear villains [12][20]. Group 3: Production and Artistic Merit - The production of "Princess Mononoke" was extensive, involving a budget of 2.5 billion yen, 140,000 drawings, and a three-year production cycle, showcasing its high artistic standards [3][5]. - The film's animation and storytelling techniques set it apart from other Ghibli works, emphasizing a darker and more violent narrative [3][8]. Group 4: Cultural Impact and Legacy - The film reflects a shift in societal attitudes during the late 1990s in Japan, addressing themes of environmentalism and the complexities of modern life [19][24]. - "Princess Mononoke" serves as a cultural touchstone, resonating with audiences who grappled with existential questions during a tumultuous period in Japan's history [22][24].