Core Insights - Guangdong is positioning inbound tourism as a key growth area for cultural and tourism consumption, aiming to become the "first stop for international visitors to experience Chinese life" [1] Group 1: Event Overview - The "Discover Exciting Guangdong" global promotion event was held in Guangzhou, marking a significant step in enhancing Guangdong's global tourism influence and promoting the Greater Bay Area as a world-class tourist destination [1] - The event attracted 300 international travel professionals and influencers from over 60 countries, showcasing Guangdong's culture and cuisine [1][2] Group 2: Cultural Experience - The event featured an immersive cultural journey, including traditional lion dances and interactive experiences with local intangible cultural heritage [2] - A stage performance illustrated the emotional connection of "Discovering Guangdong - Exploring Guangdong - Loving Guangdong," alongside the premiere of a promotional video highlighting Guangdong's cultural symbols [2] Group 3: Tourism Statistics - Guangdong has led the national inbound tourism market since 2023, with over 39.31 million inbound visitors and tourism foreign exchange income reaching 98.8 billion yuan in the first half of 2025, both showing over 30% year-on-year growth [3] - Notable growth in inbound tourism has been observed from markets such as Singapore, Malaysia, Thailand, Indonesia, France, and Russia [3] Group 4: Policy Initiatives - The Guangdong Provincial Culture and Tourism Department, in collaboration with 12 other departments, has launched 23 policy measures to facilitate high-quality development in inbound tourism, focusing on visa facilitation, product innovation, and global marketing [4] - Future initiatives will include diverse inbound tourism products and promotional activities in conjunction with major events like the 15th National Games and the Spring Festival [4] Group 5: Service Enhancements - The Guangdong Provincial Culture and Tourism Department plans to collaborate with SF Express to enhance inbound tourism services, aiming to provide a more seamless and enjoyable experience for visitors [5]