2026年1月1日清晨，随着中国国航（601111）CA966国际航班平稳降落在首都国际机场，来自德国、阿 根廷、巴西、韩国等多国的国际游客抵达T3航站楼。北京市文化和旅游局联合北京边检、首都机场、 中国国际航空，为2026年首批来京入境游客准备了十足的"干货"："北京新发现"冬季冰雪旅游线路、 《你好，北京》入境游攻略、《住在北京》酒店手册、离境退税指南等实用手册，为其提供更多便利资 讯。 "这一次旅行，是我给自己的新年礼物，想好好感受一下北京的烟火气，胡同、博物馆、老字号餐馆都 是我这一趟的目的地。"曾在中国学习生活过的德国游客墨瑞，能说一口流利的中文，他告诉记者，自 从中国政府对德国公民实行免签入境政策，并在2025年11月宣布该免签安排延长至2026年12月31日，他 周围很多德国及欧洲朋友陆续通过这一政策到访中国，因为来中国旅行真的很方便。 专程陪中国女友回北京度假的德国小伙马丁也对记者说，免签入境政策让他见证了周围很多德国朋友通 过这一政策在中国畅享30天的深度游计划。 德国游客马丁与北京中旅工作人员热聊北京行程。 "2025年，北京入境游客量已超500万人次，其中免签入境人数实现翻番，这一亮眼成 ...

来源：环球网文旅频道 北京市文化和旅游局副局长郑芳表示，2026年元旦首批入境游客的到来，为北京入境旅游市场注入全新 活力。2025年，北京入境游客量已超500万人次，这一亮眼成绩充分彰显了北京对全球游客的吸引力。 北京入境游已进入从"便利化"向"高质量发展"转型的关键阶段。未来将聚焦产品精品化、服务国际化、 宣传多元化三大路径，通过精准拓展客源、丰富产品供给、提升服务质量，以数智赋能便利化措施，以 文化赋能产品供给，实现入境游经济效益和文化影响力的双重提升，助力北京打造成为国际一流旅游目 的地和"中国入境旅游首选地"。首都机场相关负责人介绍，截至目前，首都机场航线网络已经覆盖57个 国家的225个航点，其中国际及地区航点97个，洲际航点已增加至52个，位列全国第一。2026年还将为 更多中转旅客旅客提供"一票到底、行李直达"的服务，继续优化升级"经首都 转世界"国际中转产品， 探索中转与入境游增值服务新形态。国航则表示，未来将持续推出跨境机票优惠、入境中转便利服务等 举措，进一步打通"空中通道"，助力更多国际游客走进北京、读懂中国。 （元启京彩活动现场照片） 根据边检发布的数据，2026年元旦假期期间（1月 ...

一出舱门，游客们就被憨态可掬的"北京礼物"马墩墩人偶吸引，争相合影留念。德国游客Moriz表示，自己之前在这里生活学习过，很有感情，所以看到有 合适的航班，就买了来北京的机票，很期待此次中国之行。来自北京的欢迎仪式与伴手礼，更让他切实体会到这座城市的温暖。北京市文化和旅游局特别为 游客送上寓意吉祥的"来京大礼包"，内含"北京新发现"十大冬季冰雪旅游线路、《你好，北京》入境游攻略、《住在北京》酒店手册及离境退税指南，同时 整合滴滴出行、携程集团、秀水街等企业专项优惠，全方位丰富游客的北京之旅。 北京市文化和旅游局副局长郑芳表示，2026年元旦首批入境游客的到来，为北京入境旅游市场注入全新活力。2025年，北京入境游客量已超500万人次，这 一亮眼成绩充分彰显了北京对全球游客的吸引力。北京入境游已进入从"便利化"向"高质量发展"转型的关键阶段。未来将聚焦产品精品化、服务国际化、宣 传多元化三大路径，通过精准拓展客源、丰富产品供给、提升服务质量，以数智赋能便利化措施，以文化赋能产品供给，实现入境游经济效益和文化影响力 的双重提升，助力北京打造成为国际一流旅游目的地和"中国入境旅游首选地"。 此外，根据边检发布的数据 ...

Core Viewpoint - Guangdong Province is leveraging the "Yue Enjoy Warm Winter Travel in Guangdong" consumption season to boost inbound tourism and cultural consumption, capitalizing on the APEC summit held in Shenzhen as a significant opportunity for high-quality development in the tourism sector [1] Group 1: Policy Initiatives - The province aims to enhance inbound tourism through "policy facilitation" and "service refinement," promoting measures such as 240-hour transit visa exemptions and 30-day entry visa exemptions to create a seamless travel experience for both domestic and international tourists [2] - Efforts will be made to optimize visitor experiences during major events like the APEC summit, encouraging tourist attractions and accommodations to offer special packages and extended check-out options [2] Group 2: Event Promotion - Guangdong will host various cultural and tourism events, including the "Guangdong Tourism Culture Festival" and "Come to Guangdong for the New Year," featuring a matrix of seven unique activities aimed at enhancing cultural tourism [3] - The province plans to distribute at least 20 million yuan in cultural tourism consumption vouchers during key events, creating a collaborative model of benefits among the government, platforms, and merchants to attract visitors [3] Group 3: Marketing and Promotion - A comprehensive global promotional strategy will be implemented under the theme "Vibrant Guangdong Fashion Bay Area," focusing on collaboration with mainstream media and online travel platforms to reach a wider audience [4] - The province will launch a thematic song to enhance the image of "Vibrant Guangdong" and develop seasonal tourism IPs that highlight the unique cultural and climatic resources of Guangdong throughout the year [4]

Core Insights - Guangdong is positioning inbound tourism as a key growth area for cultural and tourism consumption, aiming to become the "first stop for inbound tourists to experience Chinese life" [1] - The "Discover Exciting Guangdong" global promotion event was held to enhance Guangdong's global influence in inbound tourism and to advance the construction of a world-class tourism destination in the Greater Bay Area [1][4] Group 1: Event Highlights - The event featured over 300 international travel professionals and influencers from more than 60 countries, showcasing Guangdong's culture and cuisine [1] - Attendees experienced a series of interactive cultural activities, including traditional lion dances and hands-on demonstrations of eight intangible cultural heritage skills [2] - A stage performance illustrated the emotional journey of discovering, exploring, and loving Guangdong, alongside the global premiere of a promotional video [2] Group 2: Tourism Statistics and Growth - Guangdong led the national inbound tourism market in 2023, with over 39.31 million inbound visitors and tourism foreign exchange income reaching 98.8 billion yuan, both showing over 30% year-on-year growth [4] - The province's inbound tourism is particularly strong from markets such as Singapore, Malaysia, Thailand, and France, with significant growth rates noted [4] Group 3: Future Initiatives - Guangdong plans to enhance its inbound tourism market through a series of global promotional activities and product innovations, including diverse travel packages and promotional campaigns [5] - The province will collaborate with various sectors to launch promotional activities around major events, such as the 15th National Games and the Spring Festival, to boost competitiveness [5] - A new "one-stop service counter upgrade" project will be launched in partnership with SF Express to improve the inbound tourism experience [6]

Core Insights - Guangdong is positioning inbound tourism as a key growth area for cultural and tourism consumption, aiming to become the "first stop for international visitors to experience Chinese life" [1] Group 1: Event Overview - The "Discover Exciting Guangdong" global promotion event was held in Guangzhou, marking a significant step in enhancing Guangdong's global tourism influence and promoting the Greater Bay Area as a world-class tourist destination [1] - The event attracted 300 international travel professionals and influencers from over 60 countries, showcasing Guangdong's culture and cuisine [1][2] Group 2: Cultural Experience - The event featured an immersive cultural journey, including traditional lion dances and interactive experiences with local intangible cultural heritage [2] - A stage performance illustrated the emotional connection of "Discovering Guangdong - Exploring Guangdong - Loving Guangdong," alongside the premiere of a promotional video highlighting Guangdong's cultural symbols [2] Group 3: Tourism Statistics - Guangdong has led the national inbound tourism market since 2023, with over 39.31 million inbound visitors and tourism foreign exchange income reaching 98.8 billion yuan in the first half of 2025, both showing over 30% year-on-year growth [3] - Notable growth in inbound tourism has been observed from markets such as Singapore, Malaysia, Thailand, Indonesia, France, and Russia [3] Group 4: Policy Initiatives - The Guangdong Provincial Culture and Tourism Department, in collaboration with 12 other departments, has launched 23 policy measures to facilitate high-quality development in inbound tourism, focusing on visa facilitation, product innovation, and global marketing [4] - Future initiatives will include diverse inbound tourism products and promotional activities in conjunction with major events like the 15th National Games and the Spring Festival [4] Group 5: Service Enhancements - The Guangdong Provincial Culture and Tourism Department plans to collaborate with SF Express to enhance inbound tourism services, aiming to provide a more seamless and enjoyable experience for visitors [5]