广东省文化和旅游厅党组成员、副厅长赵红在会上回答记者提问时表示，广东作为全国最大的旅游客源 地和目的地，今年前三季度，全省接待入境游客超7000万人次，旅游外汇收入超1600亿元，分别同比增 长32%、27%。APEC成员经济体对我们很重要，广东货物贸易伙伴前十中APEC成员有8个，服务贸易 前十中APEC成员有6个，入境游前十中有9个，利用外资前十中有6个。此次APEC峰会落地深圳，是广 东撬动入境旅游市场、激活全域文旅消费的重大机遇，我们将锚定"政策暖心、活动聚气、宣传引流"三 个方向持续发力，推动广东入境游高质量发展。 一是政策暖心，从"政策便利化"与"服务精细化"两端发力，为海内外游客打造"说走就走"的广东旅程。 一方面，我们将加大240小时过境免签、30天入境免签等政策宣传力度，用足用好我省关于加快入境旅 游高质量发展23条举措，推进航旅深度融合，丰富入境游产品供给，完善入境旅游综合服务，加强融合 宣传和精准营销，让更多游客享受到广东的政策红利。另一方面，聚焦"游客体验"优化服务细节，在全 运会、迎APEC峰会等重大活动期间，鼓励全省A级旅游景区、旅游住宿设施推出景区、住宿等优惠套 餐及延迟退房等礼 ...

Core Insights - Guangdong is positioning inbound tourism as a key growth area for cultural and tourism consumption, aiming to become the "first stop for inbound tourists to experience Chinese life" [1] - The "Discover Exciting Guangdong" global promotion event was held to enhance Guangdong's global influence in inbound tourism and to advance the construction of a world-class tourism destination in the Greater Bay Area [1][4] Group 1: Event Highlights - The event featured over 300 international travel professionals and influencers from more than 60 countries, showcasing Guangdong's culture and cuisine [1] - Attendees experienced a series of interactive cultural activities, including traditional lion dances and hands-on demonstrations of eight intangible cultural heritage skills [2] - A stage performance illustrated the emotional journey of discovering, exploring, and loving Guangdong, alongside the global premiere of a promotional video [2] Group 2: Tourism Statistics and Growth - Guangdong led the national inbound tourism market in 2023, with over 39.31 million inbound visitors and tourism foreign exchange income reaching 98.8 billion yuan, both showing over 30% year-on-year growth [4] - The province's inbound tourism is particularly strong from markets such as Singapore, Malaysia, Thailand, and France, with significant growth rates noted [4] Group 3: Future Initiatives - Guangdong plans to enhance its inbound tourism market through a series of global promotional activities and product innovations, including diverse travel packages and promotional campaigns [5] - The province will collaborate with various sectors to launch promotional activities around major events, such as the 15th National Games and the Spring Festival, to boost competitiveness [5] - A new "one-stop service counter upgrade" project will be launched in partnership with SF Express to improve the inbound tourism experience [6]

Core Insights - Guangdong is positioning inbound tourism as a key growth area for cultural and tourism consumption, aiming to become the "first stop for international visitors to experience Chinese life" [1] Group 1: Event Overview - The "Discover Exciting Guangdong" global promotion event was held in Guangzhou, marking a significant step in enhancing Guangdong's global tourism influence and promoting the Greater Bay Area as a world-class tourist destination [1] - The event attracted 300 international travel professionals and influencers from over 60 countries, showcasing Guangdong's culture and cuisine [1][2] Group 2: Cultural Experience - The event featured an immersive cultural journey, including traditional lion dances and interactive experiences with local intangible cultural heritage [2] - A stage performance illustrated the emotional connection of "Discovering Guangdong - Exploring Guangdong - Loving Guangdong," alongside the premiere of a promotional video highlighting Guangdong's cultural symbols [2] Group 3: Tourism Statistics - Guangdong has led the national inbound tourism market since 2023, with over 39.31 million inbound visitors and tourism foreign exchange income reaching 98.8 billion yuan in the first half of 2025, both showing over 30% year-on-year growth [3] - Notable growth in inbound tourism has been observed from markets such as Singapore, Malaysia, Thailand, Indonesia, France, and Russia [3] Group 4: Policy Initiatives - The Guangdong Provincial Culture and Tourism Department, in collaboration with 12 other departments, has launched 23 policy measures to facilitate high-quality development in inbound tourism, focusing on visa facilitation, product innovation, and global marketing [4] - Future initiatives will include diverse inbound tourism products and promotional activities in conjunction with major events like the 15th National Games and the Spring Festival [4] Group 5: Service Enhancements - The Guangdong Provincial Culture and Tourism Department plans to collaborate with SF Express to enhance inbound tourism services, aiming to provide a more seamless and enjoyable experience for visitors [5]