Core Insights - FunPlus has launched its micro-world SLG game "Micro Hunter" in late September, but its market performance has been underwhelming, peaking at 55th in the strategy category in the US [1][2] - The game has undergone extensive testing over three years, indicating FunPlus's commitment to the micro-world theme, which is now attracting attention from major competitors like NetEase and Tencent [1][20] Market Situation - "Micro Hunter" was previously known as "Tiny Survivors" and began small-scale testing in February across several countries, officially rebranding on September 23 [2] - The game has seen a gradual increase in estimated downloads, reaching approximately 717,000 globally by November 23, with a significant portion from Google Play [4][6] Download Performance - Brazil leads in downloads with 113,000, followed by the US with 76,000, while Southeast Asia shows notable interest with three entries in the top ten download regions [6] - The game has generated an estimated revenue of around $550,000, with a peak daily revenue of approximately $13,000 on November 2 [7][9] Advertising Trends - The iOS version of "Micro Hunter" began advertising in October, but the volume of ad materials has since declined, with a peak of nearly 200 ads on October 13 [10] - The target audience for the ads is predominantly male (78%), with the primary age group being 25-34 years old, accounting for 39% of the audience [11][12] Creative Material - The advertising materials focus on the "micro" theme, showcasing the challenges faced by small characters in a larger world, with a mix of animation and voiceover [13][14] - Three main types of creative content have been identified: micro-world exploration, crisis management in gameplay, and character design showcasing [14][16][18] Conclusion - Despite not achieving standout success, "Micro Hunter" reflects FunPlus's long-term investment in the micro-world genre, which has garnered interest from other major players in the industry [20][21] - The micro-world theme is seen as having market potential due to its unique appeal and the growing trend of casual SLG games, although it may not suit all developers [21]