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《粒粒的小人国》
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游戏大厂进击模拟经营赛道 多款新品蓄势待发
Core Insights - Tencent and miHoYo have recently released promotional videos for their new simulation games, "Grain of Little People" and "Star Bugu," which have garnered significant attention on Bilibili with over 550 million and 260 million views respectively as of October 10 [2] - "Grain of Little People" aims to create a healing experience through its whimsical art style and gameplay, contrasting with Tencent's traditional competitive game offerings [3][7] - The simulation game genre is experiencing a resurgence, with new titles like "Grain of Little People" and "Star Bugu" indicating a shift towards higher quality and immersive gameplay [10] Tencent's "Grain of Little People" - The game features cross-platform play and social elements, focusing on a light-hearted and cute aesthetic [3] - The gameplay involves repurposing familiar objects in creative ways, such as using a clock as a rocking chair and a milk carton as a house [5] - The NPC system is extensive, with over 150,000 words of dialogue and various personality traits, allowing for dynamic interactions with players [6] MiHoYo's "Star Bugu" - "Star Bugu" allows players to own and develop their own planets, explore distant star systems, and meet diverse characters [7] - The game has generated significant anticipation among players since the trademark registration was announced in 2024 [2] Market Trends - The simulation game market has seen substantial growth, with the market size increasing from 1.85 billion yuan in 2018 to 6.6 billion yuan in 2022 [10] - The genre has a strong player retention rate, with a notable female user demographic, comprising over 70% of players and accounting for more than 90% of spending [10] - Recent titles have focused on high-quality production and immersive storytelling, suggesting a competitive shift in the simulation game landscape [10]
米哈游、网易之后腾讯也参战,鹅厂版“动森”能抢下市场吗?
3 6 Ke· 2025-09-25 03:53
Core Viewpoint - Tencent is entering the life simulation game market with its new title "Little People Country," which aims to create a microcosm for players to explore and enjoy a relaxing gaming experience [1][8]. Group 1: Game Features and Appeal - "Little People Country" features a unique micro-world where players shrink in size and interact with NPCs, collect items, and customize their homes, emphasizing a light-hearted and social gaming experience [5][6]. - The game incorporates elements of home building, exploration, and social interaction, allowing players to visit friends' homes and engage in cooperative activities without competitive pressure [5][8]. - The game's artistic style and whimsical reinterpretation of everyday objects are designed to attract players, making it visually appealing and engaging [6][7]. Group 2: Market Context and Strategic Importance - The life simulation genre has seen a surge in interest following the global success of titles like "Animal Crossing," prompting major developers like Tencent to explore this relatively untapped market in China [8][9]. - Tencent's focus on "Little People Country" reflects a strategic shift towards diversifying its game offerings, particularly in light of the growing demand for non-competitive, casual gaming experiences among younger audiences [9][12]. - The game is positioned to leverage Tencent's social networking strengths, aiming to foster intimate player relationships through low-pressure interactions [8][12]. Group 3: Commercial Potential and Future Outlook - "Little People Country" has potential for diverse monetization strategies, including cosmetic purchases and merchandise based on in-game characters, which could provide long-term revenue opportunities [11][12]. - The game's success will depend on its ability to maintain player engagement through ongoing content updates and sustainable gameplay experiences, especially in a competitive landscape with other major developers entering the genre [11][12]. - The increasing focus on life simulation games indicates a broader trend in the gaming industry towards diversification, which could benefit players through a wider variety of gaming experiences [12].