Core Insights - The article highlights the significant growth and transformation of China's tourism industry over the past 15 years, emphasizing its role as a reflection of the country's economic vitality and resilience [7][12]. Group 1: Tourism Development and Trends - The theme for this year's "5·19 China Tourism Day" is "Beautiful Mountains and Rivers, Wonderful Journey," showcasing tourism as a vital means for people to appreciate natural beauty and share a better life [7]. - Since the establishment of "China Tourism Day" in 2011, the tourism sector has seen substantial development, with new consumption trends emerging [7][12]. - The domestic travel data for Q1 2025 indicates that there were 1.794 billion domestic trips, an increase of 375 million trips year-on-year, representing a growth of 26.4% [13]. Group 2: Promotional Activities and Consumer Engagement - Over 6,000 consumer-friendly measures have been launched across various regions, focusing on seven key areas: food, accommodation, transportation, travel, shopping, entertainment, and education [8]. - The cultural and tourism department is promoting tourism trains, with plans to operate over 2,000 tourist trains by 2025 [8]. - The "5·19 China Tourism Day" has become a crucial period for attracting tourists, with various regions offering significant discounts and promotional activities [8][10]. Group 3: International Tourism and Market Expansion - The "Hello! China" campaign aims to enhance the country's tourism image globally, with a focus on increasing inbound tourism and diversifying tourism products [11]. - Inbound travel orders during the recent "May Day" holiday surged by 130% year-on-year, with cities like Shanghai and Beijing being popular destinations [11]. - The inbound tourism market is expanding from first-tier cities to second and third-tier cities, as well as from traditional markets to emerging markets, particularly those involved in the Belt and Road Initiative [12]. Group 4: Technological Integration in Tourism - The development of smart tourism is identified as a new direction, with plans to enhance the scale and infrastructure of smart tourism by 2027 [14]. - AI applications are reshaping the tourism industry, with examples such as interactive AI characters and immersive VR experiences being implemented in various tourist attractions [14].