Core Insights - Tencent Music Entertainment Group (TME), Tencent Cloud, and Tencent News launched the "Tencent City Smart Media Plan" to integrate resources and enhance urban cultural branding and soft power [1][3][9] Industry Trends - The media industry is undergoing a digital, intelligent, and IP-based transformation, focusing on integrating cultural resources and enhancing content production efficiency [3][5] - The shift towards advanced technology and diverse operational scenarios is crucial for media outlets to explore transformation [3] Technological Integration - Tencent Cloud leverages its expertise in cloud computing, big data, and AI to establish a robust technical foundation for the platform [3][5] - The plan includes creating a cultural big data center to process various cultural resources, breaking down data barriers across the entire content lifecycle [3][5] Application Development - Tencent Cloud integrates its product ecosystem to provide intelligent applications, aiding local governments and media in creating a "smart brain" for cultural dissemination [5][7] - The use of AI-driven tools like 3D digital humans enhances visitor experiences through personalized services [5][7] Content Creation and Marketing - Tencent News focuses on local cultural IP development through diverse formats such as micro-dramas and documentaries, achieving positive responses [7] - TME collaborates with local cities to explore innovative paths in music and cultural tourism, enhancing regional cultural dissemination [7][9] Future Collaboration - TME, Tencent Cloud, and Tencent News plan to deepen cooperation through shared technology, co-created content, and joint channel development to establish sustainable urban cultural branding [9]