2026年春节假期，记者走访北京、黑龙江、云南等地发现，作为春节申遗成功后的第二个非遗中国年， 传统民俗活动正经历一场深刻的消费焕新。从历史古城到现代雪乡，游客不再满足于"打卡式"围观，而 是通过沉浸式剧本游、千人实景巡演、非遗手作体验等方式，深度"入戏"，让可触可感的传统IP在这个 马年新春焕发出强大的消费生命力。 宛平有戏，年味满盈。春节、戏曲、庙会、古城，当这些元素融合在一起，会呈现怎样一番独特的情 景？春节前夕，伴随着铿锵有力的锣鼓声与醒狮腾挪跳跃的矫健身姿，"宛平有戏"2026宛平新春戏曲梨 园庙会在宛平城正式拉开帷幕。 这场从2月15日持续到2月23日的文化盛宴，以"戏曲+国潮+沉浸互动"为核心，打破传统庙会边界，将 宛平城与卢沟桥化作"流动"的剧场，为市民游客献上一场跨越时空的新春奇遇。不少游客"赴京赶戏"， 沉浸式实景互动游戏《戏游浮生镇》前排起长队。 "玩了一个多小时，不仅体验了剧本杀的乐趣，还用赚到的'宛平币'换了小吃券。"大学生王苗苗的体 验，道出了宛平庙会最核心的吸引力——游客不再是旁观者，而是参与者。 《戏游浮生镇》以"平行时空"为背景，玩家通过完成任务赚取"宛平币"，可在商户兑换优 ...

Core Insights - The "Wanping Spring Festival Opera Fair" has attracted over 100,000 visitors in just the first two days since its opening on February 15, marking a significant cultural event in Beijing [1][2]. Group 1: Event Overview - The fair is a unique integration of traditional opera and local culture, featuring a full-scale immersive experience across the Wanping Ancient City [4][5]. - The event includes over 20 performance points throughout the city, transforming it into a "mobile theater" where visitors can engage with the performances in various locations [5][11]. Group 2: Cultural Significance - The fair combines multiple cultural IPs, including the Chinese People's Anti-Japanese War Memorial, Lugou Bridge, and local opera traditions, creating a distinctive experience that intertwines red culture with festive traditions [15][16]. - The event has become a new trend, attracting visitors from the Beijing-Tianjin-Hebei region, with over 20% of attendees coming from outside Beijing specifically for the opera performances [12][14]. Group 3: Visitor Experience - The immersive experience has led to an average visitor stay of over 3 hours, with families enjoying various activities, including games and traditional snacks [11][18]. - Interactive elements such as the "New Year Seeking Horse Order" and non-heritage markets have drawn significant participation, with creative gifts selling out quickly [24].

"这位客官，要不要加入我们寻找西游线索？赚到的银票能在庙会当钱花哦！"在西南垣城墙的新空间微 演艺秀场，真人NPC身着古装热情邀约，这里正是沉浸式实景互动游戏《戏游浮生镇》的活动现场。以 《宛平戏梦风华录》平行时空的故事背景，游客可选择"精明的生意人""探案的高手"等身份，在古城街 巷中寻找线索、完成任务，游戏中获得的"宛平币"可兑换商户优惠券，实现"玩乐省钱两不误"。 从西市到中坊再到东市，一条"时空演进"动线串联起古今烟火。西市作为非遗匠心集，重现老北京非遗 烟火，汇聚了非遗琉璃、年画拓印等各类非遗手工艺品与传统美食，老物件与特色小吃勾起满满的童年 2月15日至2月23日，"宛平有戏"2026宛平新春戏曲梨园庙会将在宛平城上演。2月14日晚，记者探营这 座变身"流动"剧场的380多年历史古城，提前为您打开一场"跨越时空"的新春奇旅。 回忆；东市的国潮新乐园则充满年轻活力，国潮文创、网红小吃、创意小摊让潮流爱好者流连忘返；中 坊的新春嘉年华则是亲子家庭的乐园，游艺互动与特色餐车一应俱全，玩累了随时能补充能量。 "宛平有戏"，三个时间段值得打卡：10时08分，有迎宾仪式，18时整，有掌灯仪式，21时整有闭城仪 ...