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《成都动漫产业及商业发展研究报告》
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成都锦江区首发经济产业生态圈发布,将打造COSMO潮流聚变场、天府红国漫主场、白鹭湾科技展场等标杆
Sou Hu Cai Jing· 2025-04-29 14:30
Core Insights - The "first release economy" is emerging as a new engine for consumption in major cities, with the "first store economy" being a direct way to observe its development [1][3] - Chengdu aims to establish 6,500 first stores, host 1,000 high-profile premieres and exhibitions, and cultivate 100 landmark first release venues by 2027 [3] - The launch of the "Chengdu First Release Economic Development Three-Year Action Plan" outlines specific targets and collaborative efforts with educational institutions to promote this economy [3][4] Group 1 - The Chengdu Jinjiang District has established the first national promotion center for the first release economy and is collaborating with universities to create a research institute [3] - The Jinjiang District aims for "over 100 first stores and revenue exceeding 100 billion" by 2025, with a goal for the first release economy to contribute 5% to the total retail sales of social consumer goods [3][4] - The "Jinjiang District First Release Economic Industry Ecosystem" was released, focusing on a three-layer structure of "front-end research, release display, and transformation landing" [3][6] Group 2 - The first batch of benchmark first release venues includes COSMO, which will integrate national trends with brand acceleration, and Tianfu Red, focusing on original incubation in the national comic theme [4] - A seminar on the integration of the first release economy and cultural industries was held, with industry representatives sharing insights [6] - The Jinjiang District has released a list of nine integrated scenarios, creating a comprehensive first release matrix that combines online and offline experiences [6]