《数字一大·初心之旅》

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VR大空间要找到自己的艺术语言(坚持“两创”·关注新时代文艺)
Ren Min Ri Bao· 2025-07-03 21:46
Core Insights - The article highlights the potential of VR large spaces as a new medium that integrates content, evolving towards diverse directions in future tourism, cinema, gaming, and amusement parks [1][5]. Industry Development - Since the beginning of 2023, over 200 VR large space projects have been launched across various scenic spots, shopping malls, and cultural institutions in China, showcasing a significant growth in the application of VR technology in the tourism and entertainment sectors [1][2]. - VR large spaces are seen as a "potential stock" in the cultural tourism industry, leveraging digital technology to bring resources to life, allowing users to experience immersive environments without traditional interaction devices [2][3]. User Experience - The immersive experience of VR large spaces allows users to naturally walk through digital realms, witnessing historical events or exploring natural landscapes, enhancing the cultural experience [2][3]. - The simplicity of the "walk and see" format in VR can transcend mere tourism, evolving into various thematic journeys such as spiritual, legendary, investigative, growth, emotional, and educational experiences [5]. Challenges and Opportunities - Despite the positive growth, the industry faces challenges such as a tendency towards homogenization and formulaic projects, where some creators replicate existing models without innovation, leading to a lack of engagement [3][4]. - For VR large spaces to thrive, there is a need to explore narrative methods and fully utilize the potential of VR as a medium, creating meaningful experiences that resonate with users [4][5].