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《最強宗師》
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新游冲上日本畅销榜第11,这家出海厂商还能重回巅峰吗
3 6 Ke· 2025-11-21 00:46
Core Insights - The article highlights the success of the game "百花ランブル" (Baihua Ranbu) by Guangzhou Yihuan, which quickly reached the 11th position on the iOS game sales chart in Japan and generated revenue of 33 million yuan within a month of its launch [1][11] - The company is on a path to potentially create another hit game following the success of "马赛克英雄" (Mosaic Hero) in 2023, which significantly boosted its revenue and placed it in the top 30 of global mobile game publishers [3][21] - Yihuan has a history of focusing on overseas game publishing since its establishment in 2012, successfully entering various markets including Japan, South Korea, and Southeast Asia [4] Revenue Performance - "百花ランブル" has achieved 33 million yuan in revenue in less than a month, indicating strong market performance [1][11] - The game "马赛克英雄" generated over 1 billion yuan in revenue by mid-2025, marking a significant achievement for the company [21] - The game "ATHENA: Blood Twins" has also performed well, with total revenue exceeding 60 million yuan, primarily from the European and American markets [13] Market Strategy - Yihuan has been actively exploring new markets while solidifying its presence in familiar territories like Hong Kong, Taiwan, Japan, and South Korea [4][5] - The company has launched several products in the traditional Chinese market, including "最強宗師" (Strongest Master) and "命運聖契:少女的羈絆" (Fate Contract: Bonds of Girls), which have collectively generated significant revenue [5][7] - The company is adapting its strategies to optimize product offerings and marketing investments in response to increased competition in the overseas market [17][19] Future Outlook - The company is expected to maintain a revenue growth rate of around 9% in 2025, with projections suggesting a potential increase to 10% from 2026 to 2029 [22] - The success of "百花ランブル" is seen as crucial for the company to achieve its revenue targets and regain its competitive edge in the market [22]