Core Insights - The literary market is experiencing a paradox where book sales are declining, yet certain works are achieving remarkable sales figures, indicating a shift in consumer engagement and marketing strategies [1][2][3] Group 1: Sales Trends - Recent months have seen significant sales for specific literary works, such as Liu Chuxin's award-winning book "Mud Pit" selling over 400,000 copies, and G.E.M.'s sci-fi novel "The Road to Revelation" achieving 200,000 pre-sale copies on its first day [1] - The phenomenon of rapid sales is attributed to the unique selling points of these works, which resonate with consumers and drive purchases [1] Group 2: Marketing Strategies - Publishers are leveraging the popularity of authors who are also celebrities, as their status can attract a wider audience and facilitate the transition from fans to readers [1] - The marketing approach has shifted towards creating buzz and discussions online, moving away from traditional literary critiques and awards [1] Group 3: Internal vs. External Value - There is a concern that the focus on external selling points, such as celebrity status and trending topics, may lead to a decline in the quality and longevity of literary works [2] - Internal qualities of literature, such as unique themes, language, and deep insights, are essential for sustaining a work's value over time, as demonstrated by the long-term success of works like Li Zishu's novel "Flowing Commonality" [2] Group 4: The Role of Quality - The relationship between literary quality and market visibility is emphasized, with the notion that while marketing can enhance visibility, the enduring impact of a work relies on its intrinsic value [3] - The challenge for authors and publishers is to balance the allure of marketing with the necessity of producing high-quality literature that resonates with readers [3]