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对话腾讯视频尤里卡:流量逻辑不会侵蚀纪录片内核|独家
Tai Mei Ti A P P· 2025-06-23 11:36
Group 1 - The core focus of the Eureka studio is to produce humanistic documentary content, with notable projects like "Thirteen Invitations" and "Tidal Current" that explore societal and commercial themes [2][3][10] - "Tidal Current" Season 2 addresses five major business topics, including overseas manufacturing and cross-border e-commerce, reflecting the challenges faced by Chinese entrepreneurs [3][4] - The studio aims to balance artistic integrity with commercial viability, relying on traditional advertising models to sustain operations within a large ecosystem like Tencent [4][21][26] Group 2 - The documentary industry faces challenges due to high production costs and long cycles, making it difficult to attract a broad audience [4][20] - The shift from traditional media to digital platforms has changed audience consumption habits, leading to a decline in humanistic documentary production by traditional broadcasters [20][21] - The studio's approach includes adapting to advertisers' needs and aligning content creation with commercial cycles, which is essential for maintaining financial sustainability [21][25][26] Group 3 - The studio recognizes the importance of storytelling in documentaries, emphasizing that deep narratives can generate significant audience engagement [7][12] - Collaborations with well-known figures like Li Xiang enhance the credibility and appeal of the content, allowing for a more profound exploration of commercial stories [15][16] - The studio's content strategy focuses on addressing contemporary issues and fostering intellectual engagement among viewers, targeting a niche audience that values thoughtful discourse [17][28]