越来越多的艺人，开始不按套路出牌了。 不久前，西班牙歌手兼词曲创作人Rosalía发布了第四张录音室专辑《LUX》，上线24小时播放量突破4210万次，刷新Spotify西语女艺人的单日纪录。但比 数据更耐人寻味的是作品本身，13国语言混用、宗教元素、强概念的整体结构，这些特征与当下流行音乐的所谓爆款模板几乎完全相悖。 那么，在短视频主导的年代，为什么越来越多的艺人反而选择跳出爆款范式，逆势而行？ 起量更快，爆款越少 今天的爆款热歌，似乎已经与短视频绑定得密不可分。 我们往往在真正听到歌曲之前，就已经在某个视频里被抢先洗脑；也有不少歌在短视频平台上，让人从喜欢到疲倦只隔着几次滑动。这也让一个看似简 单、却越来越值得追问的问题浮出水面：歌曲真的比以往传播得更快吗？ 而在今年10月，人称"英国小燕子"的 Lily Allen，也选择了另一种极端玩法。她毫无预兆官宣了新专辑《West End Girl》，仅在四天后整张作品便直接上 线，全程没有任何预热、单曲释出或营销铺垫，几乎是在刻意逃离那套广为默契的爆款流程。 为了回答这个问题，数据分析平台Chartmetric选择了一个更具指标性的标准——歌曲在TikTok上 ...

Core Viewpoint - The rise of abstract background music (BGM) in short videos has captivated young audiences, characterized by illogical lyrics and electronic sounds, creating a new cultural phenomenon that thrives on absurdity and instant gratification [1][16][30] Group 1: Characteristics of Abstract BGM - Abstract BGMs lack traditional musical structure and emotional logic, instead focusing on absurdity, sound effects, and rhythm, which resonate with the audience's desire for immediate emotional stimulation [19][24] - Popular tracks like "Bird Shake" have achieved massive engagement, with nearly 40 billion topic views on Douyin, showcasing the viral nature of these abstract compositions [1][3] - The phenomenon has led to various adaptations and interactions in live performances, further embedding these BGMs into popular culture [3][5] Group 2: Cultural Impact and Trends - The trend of abstract BGM reflects a broader cultural shift among young people, who increasingly favor content that is immediate and devoid of deep narrative or emotional complexity [24][30] - The emergence of "Italian brainrot" music, characterized by bizarre and nonsensical elements, parallels the rise of abstract BGM in China, indicating a global trend towards absurdist entertainment [21][25] - This cultural movement is marked by a rebellion against traditional aesthetics, with young audiences embracing the chaotic and nonsensical as a form of identity and expression [27][30] Group 3: Market and Commercialization - Brands are quickly adapting to this trend, with campaigns that incorporate elements of popular abstract BGMs, such as JD's "Skill Buy Furniture" event, indicating a recognition of the commercial potential of this cultural wave [5][24] - The gaming industry is also capitalizing on this trend, integrating popular dance moves from abstract BGMs into gameplay, further blurring the lines between music, gaming, and social media [5][24] Group 4: Future Considerations - As the novelty of abstract BGM begins to wear off, there is a concern about audience fatigue and the potential for a decline in engagement with similar content [29][30] - The overconsumption of low-quality, absurdist music may lead to a cultural shift where young audiences become increasingly reliant on instant gratification, potentially diminishing their capacity for deeper engagement with more traditional forms of art and music [29][30]