Core Viewpoint - The rise of abstract background music (BGM) in short videos has captivated young audiences, characterized by illogical lyrics and electronic sounds, creating a new cultural phenomenon that thrives on absurdity and instant gratification [1][16][30] Group 1: Characteristics of Abstract BGM - Abstract BGMs lack traditional musical structure and emotional logic, instead focusing on absurdity, sound effects, and rhythm, which resonate with the audience's desire for immediate emotional stimulation [19][24] - Popular tracks like "Bird Shake" have achieved massive engagement, with nearly 40 billion topic views on Douyin, showcasing the viral nature of these abstract compositions [1][3] - The phenomenon has led to various adaptations and interactions in live performances, further embedding these BGMs into popular culture [3][5] Group 2: Cultural Impact and Trends - The trend of abstract BGM reflects a broader cultural shift among young people, who increasingly favor content that is immediate and devoid of deep narrative or emotional complexity [24][30] - The emergence of "Italian brainrot" music, characterized by bizarre and nonsensical elements, parallels the rise of abstract BGM in China, indicating a global trend towards absurdist entertainment [21][25] - This cultural movement is marked by a rebellion against traditional aesthetics, with young audiences embracing the chaotic and nonsensical as a form of identity and expression [27][30] Group 3: Market and Commercialization - Brands are quickly adapting to this trend, with campaigns that incorporate elements of popular abstract BGMs, such as JD's "Skill Buy Furniture" event, indicating a recognition of the commercial potential of this cultural wave [5][24] - The gaming industry is also capitalizing on this trend, integrating popular dance moves from abstract BGMs into gameplay, further blurring the lines between music, gaming, and social media [5][24] Group 4: Future Considerations - As the novelty of abstract BGM begins to wear off, there is a concern about audience fatigue and the potential for a decline in engagement with similar content [29][30] - The overconsumption of low-quality, absurdist music may lead to a cultural shift where young audiences become increasingly reliant on instant gratification, potentially diminishing their capacity for deeper engagement with more traditional forms of art and music [29][30]

最近，大家刷视频都有被 "本来应该从从容容" 洗脑吗？王世坚在质询现场拍桌喊 "没出息" 的名场面，本是剑拔弩张的政治时刻，却被网友扒出原声、混 上电子 beat，剪成魔性循环的神曲。 连不怎么关注政治的人，都能跟着哼两句 "没出息"，满脑子都是这调子，早没了当初的紧绷感。这阵《没出息》的爆火，说到底是场反映当下网友 "快乐 至上" 的全民狂欢，玩出《没出息》这首歌的音乐人王博也因此大火一把。 这种把硬邦邦的内容拆成娱乐段子的玩法，刚好踩中当代人的爽点，谁耐烦看正经的政治解读？就爱这种 "把权威拉下来唠唠" 的轻松感。 以前看政治新闻总觉得隔层 "官方滤镜"，要么太严肃要么听不懂。现在倒好，一段质询视频能变成循环 BGM，连爸妈辈刷到都忍不住笑："这怎么还唱 起来了？" 更妙的是那句 "统一那天谁哭哭啼啼才是真没出息"，没喊大口号，就用调侃的语气把家国情怀裹进娱乐里。本来聊 "统一" 容易针锋相对，加了点幽默， 一下子就没了距离感。 连平时不爱聊这类话题的年轻人，都愿意跟着哼，不知不觉就 get 到意思。这种柔性表达可比硬口号管用多了。毕竟，谁会拒绝笑着接受一个观点呢？ 《没出息》能传得广，还在于它把政治梗转 ...