智通财经编辑 | 李欣媛 "你的心情 现在好吗/你的脸上 还有微笑吗/你的所得 还那样少吗/你的付出 还那样多吗" 人们一边怀念"经济上行的美"，一边感叹此刻的紧绷与敏感。世界短暂敞开，又在一些权力话语之后迅速收缩，真实的人彼此照面，接着就被证明与较量的 身份焦虑包围。抽象的玩梗成了圈地抱团的语言，娱乐还是冒犯让人无从辨别。 智通财经记者 | 丁欣雨 出自孙悦上个世纪90年代金曲《祝你平安》的这段歌词，临近年底再度浮现于互联网的集体叙事中。只不过，它们不再是简单的问候，而是变成了一组精准 狙击当下人们普遍境遇的"年度诘问"。 2025，人们忙忙碌碌找自己，在言辞的推敲中校准爱自己的最佳姿态，也在和他人的关系中来回折返跑，把"建立主体性"的宣言贯彻了一整年。当"我值得 被爱"被重申，关系的失效就越发被确认，人们退回边界之内，隔离外在的连接，却又茫然于想要做的"自己"不知从何而来。 在不确定的世界里，人们该把希望投向哪里？这一年告诉你：至少不是"吃苦光荣"的父辈，不是炫耀特权的精英。优越感被集火，越来越难相信成功只来自 个人奋斗，无法承受的未来之"重"将人领向微小的治愈，邪修的灵妙，土味的逆袭。 流行文化瞬息万变 ...

Core Viewpoint - The rise of abstract background music (BGM) in short videos has captivated young audiences, characterized by illogical lyrics and electronic sounds, creating a new cultural phenomenon that thrives on absurdity and instant gratification [1][16][30] Group 1: Characteristics of Abstract BGM - Abstract BGMs lack traditional musical structure and emotional logic, instead focusing on absurdity, sound effects, and rhythm, which resonate with the audience's desire for immediate emotional stimulation [19][24] - Popular tracks like "Bird Shake" have achieved massive engagement, with nearly 40 billion topic views on Douyin, showcasing the viral nature of these abstract compositions [1][3] - The phenomenon has led to various adaptations and interactions in live performances, further embedding these BGMs into popular culture [3][5] Group 2: Cultural Impact and Trends - The trend of abstract BGM reflects a broader cultural shift among young people, who increasingly favor content that is immediate and devoid of deep narrative or emotional complexity [24][30] - The emergence of "Italian brainrot" music, characterized by bizarre and nonsensical elements, parallels the rise of abstract BGM in China, indicating a global trend towards absurdist entertainment [21][25] - This cultural movement is marked by a rebellion against traditional aesthetics, with young audiences embracing the chaotic and nonsensical as a form of identity and expression [27][30] Group 3: Market and Commercialization - Brands are quickly adapting to this trend, with campaigns that incorporate elements of popular abstract BGMs, such as JD's "Skill Buy Furniture" event, indicating a recognition of the commercial potential of this cultural wave [5][24] - The gaming industry is also capitalizing on this trend, integrating popular dance moves from abstract BGMs into gameplay, further blurring the lines between music, gaming, and social media [5][24] Group 4: Future Considerations - As the novelty of abstract BGM begins to wear off, there is a concern about audience fatigue and the potential for a decline in engagement with similar content [29][30] - The overconsumption of low-quality, absurdist music may lead to a cultural shift where young audiences become increasingly reliant on instant gratification, potentially diminishing their capacity for deeper engagement with more traditional forms of art and music [29][30]

Core Viewpoint - The viral success of the song "没出息" reflects a cultural shift towards humor and lightheartedness in political discourse, resonating with the contemporary audience's desire for entertainment over seriousness [4][6][17]. Group 1: Cultural Impact - The transformation of serious political content into entertaining snippets has made it more accessible and relatable to the general public, allowing even those who typically avoid political discussions to engage with the material [4][6]. - The humorous tone of the song, particularly the line "统一那天谁哭哭啼啼才是真没出息," effectively wraps national sentiments in a light-hearted manner, reducing the emotional distance often associated with political topics [4][6]. Group 2: Audience Engagement - The song's popularity is attributed to its ability to resonate with shared frustrations in daily life, allowing listeners to express their feelings through humor, thus creating a communal experience [6][17]. - The collaborative nature of content creation, where individuals from various backgrounds contribute to the meme culture surrounding the song, has fostered a sense of community and active participation among audiences [6][17]. Group 3: Entertainment Trends - The emergence of "技能五子棋" as a follow-up viral sensation showcases a trend where traditional concepts are reimagined through absurdity and humor, appealing to a wide audience regardless of their prior knowledge [11][17]. - Both "没出息" and "技能五子棋" exemplify a shift towards "effortless joy," where the focus is on providing immediate emotional gratification rather than deep intellectual engagement, catering to the fast-paced lifestyle of modern audiences [17][18].