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放下身段,博物馆在Z世代群体中火热出圈
Huan Qiu Shi Bao· 2025-05-16 22:43
Core Viewpoint - The rising interest in museums among the youth in China is a reflection of the country's cultural renaissance, driven by economic growth and enhanced educational experiences, with museums evolving to engage younger audiences through innovative and interactive methods [1][4][7]. Group 1: Youth Engagement in Museums - The National Museum of China has created a multifunctional cultural space that combines cultural dissemination, social interaction, and youth education, attracting a significant number of young visitors, with 62.09% of attendees being under 35 years old [2][4]. - Young people are increasingly engaging with museums through interactive experiences and creative interpretations of artifacts, as evidenced by the popularity of products like the "Phoenix Crown" fridge magnet, which sold over 1 million units in less than eight months [4][6]. - Museums are adapting to the preferences of younger audiences by incorporating technology and creative storytelling, transforming visitors from passive observers into active participants in cultural experiences [6][7]. Group 2: Innovative Approaches and Collaborations - Museums are leveraging technology, such as AI and interactive installations, to enhance visitor engagement and create immersive experiences that resonate with younger generations [6][18]. - Collaborative initiatives, such as the "Youth Group" at the British Museum, allow young people to participate in exhibition planning, fostering a sense of ownership and connection to the museum [19]. - Various museums are exploring partnerships with digital platforms and social media to reach younger audiences, exemplified by the Egyptian Museum's AR project that enhances visitor interaction through augmented reality [18][19]. Group 3: Cultural and Emotional Value - The emotional and artistic value of exhibits is increasingly important for young visitors, who seek deeper connections with the artifacts beyond their historical significance [6][10]. - Museums are encouraged to balance professional knowledge with accessibility, ensuring that exhibitions are engaging and understandable for a broader audience [10][12]. - The trend of "community museums" is gaining traction, focusing on relatable themes that resonate with young people's daily lives, such as environmental issues and personal identity [12][13].