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《王者荣耀(亚运)》
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电竞行业迎来风口 中国本土市场正在形成优势
Xin Hua Wang· 2025-08-12 05:54
Core Insights - The inclusion of esports in the upcoming Hangzhou Asian Games has sparked increased investment interest in the industry, with projections indicating a growth in esports viewership to 574 million in 2023 and 641 million by 2025, alongside global esports revenue reaching nearly $1.8 billion in 2023 [1] Group 1: Industry Development - The 2023 Asian Games will feature four esports events from Tencent, highlighting the need for standardized talent selection and operational systems in the esports industry [2] - The selection criteria for esports national training teams will align with traditional sports, emphasizing not only technical skills but also personal conduct [2] - The development of esports venues will follow new reference standards due to the unique requirements of esports compared to traditional sports [3] Group 2: Business Model and Profitability - The esports industry in China is currently facing challenges in achieving profitability across the entire value chain, with most revenue coming from game developers, while event operators and esports clubs struggle to reach stable profit levels [4] - Consumer spending in esports is rapidly increasing, with significant portions of users spending between 101 to 500 yuan (31.1%) and 501 to 2000 yuan (29.8%) on virtual items and merchandise [4] Group 3: International Expansion - Various countries, including Germany, Brazil, and South Korea, have begun to support the esports industry through funding and strategic initiatives [5] - Chinese gaming companies are increasingly hosting mobile esports events globally, with the Asian Games featuring games developed by Chinese firms, which will enhance the influence of mobile esports [6] - The Chinese esports industry aims to explore overseas market opportunities, focusing on content development and technological innovation to promote Chinese culture and narratives globally [6]