《短剧约不约》
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映客直播携手《非你莫属》选拔短剧演员 寻找下一个主角
Zhong Guo Jing Ji Wang· 2025-11-04 12:15
Core Insights - The short drama industry is entering a refined phase in 2025, marked by the launch of a star-making initiative called "Short Drama Appointment" by Inke Live and Tianjin TV's flagship program "You Are the One" [1][3] - The micro-short drama market in China is projected to reach 50.5 billion yuan in 2024, surpassing annual box office revenues for the first time, with expectations to exceed 85.65 billion yuan by 2027 [3] - There is a growing demand for quality talent in the short drama sector, as evidenced by the successful transition of several ordinary individuals into popular actors [3][6] Group 1 - The "Short Drama Appointment" program aims to provide a comprehensive star-making model, offering candidates a pathway from selection to signing, training, and resource connection [3][4] - The selection process consists of online registration and offline recording, with a timeline from November 3 to November 27, 2023, featuring multiple stages including auditions and assessments [4][8] - The top 10 candidates will have the opportunity to sign contracts with leading companies and receive extensive training and resources, including personalized makeup and high-traffic exposure [4][6] Group 2 - The collaboration between Inke Live and "You Are the One" is a strategic partnership that integrates live streaming, short drama selection, and job recruitment, enhancing exposure and signing opportunities for participants [5][6] - Inke Live has a decade-long history of nurturing talent, having successfully developed millions of ordinary streamers into professional entertainers [5] - "You Are the One" is a leading job-seeking program in China, with a vast audience reach of over 1 billion, which is expected to create more job opportunities in the short drama talent recruitment sector [6]