近期，短剧市场又颇有些风起云涌之意，红果短剧上线竖屏综艺《爆发吧！短剧》，为短剧演员出圈搭建新舞台；爱奇艺官宣"演员星路计划"，确立"5部 微短剧合作保底+长内容发展通道"的短剧演员合作模式；掌阅发布"掌阅聚星短剧演员全国招募计划"，提出将为短剧演员提供专属经纪与发展规划、全方 位个人IP打造，定期演技系统化提升。 从以上行业玩家的动作来看，它们在构建短剧演员上升路径，打造短剧明星上显然有了新思考。当2025年短剧男演员"F4"柯淳、申浩男、马小宇、何健麟 迎来影响力与商业价值的突破，短剧演员的价值也在被重估。只是在短剧走向精品化，在降本增效下以内容为核心导向的当下，短剧市场"造星"的同时， 也在试图改革演员片酬体系。 近期，红果短剧正式发布的"演员合作计划"便很值得品味。对整个短剧行业来说，它指向的是平台、演员、演员运营机构、短剧制作方之间更紧密的捆 绑，以此实现内容产出的专业化与高效化，但仅就演员而言，它瞄准的或许是通过从"固定片酬"到"保底分账"的模式改革，重新建立一个更适合短剧新阶 段的演员价值评估体系和片酬体系。 从"固定片酬"到"保底分账"？ 红果短剧的"演员合作计划"中，针对演员的个人激励一是在 ...

Group 1 - The core trend in the short drama industry is the increasing visibility and popularity of short drama actors, leading to a new business model for talent management and artist operations [1][2][12] - The rise of short drama actors has created a dual impact on the industry: established actors enhance project success rates, while over-reliance on key actors threatens the decentralized production model [2][20] - Companies like Tinghua Island are signing multiple short drama actors and exploring new business opportunities, indicating a shift in talent management strategies [12][14] Group 2 - The short drama industry is experiencing rapid changes, with a focus on transforming short-term popularity into long-term assets, which is a critical challenge for both actors and companies [16][23] - The competitive nature of the short drama market necessitates a systematic approach to talent cultivation, content supply, and business exploration to ensure sustainable development [23][20] - Companies are increasingly recognizing the importance of structured operations to support actors' stable output and positive growth in a fast-evolving market [23][22]

Core Viewpoint - The article discusses the rising trend of "short drama star-making" in the entertainment industry, highlighting the efforts of platforms like Tencent and iQIYI, as well as production companies like Tinghua Island, in promoting short drama actors and their commercial potential [3][4][7]. Industry Development - The "short drama star-making" phenomenon is a direct reflection of the industry's rapid growth, indicating that only content products with sufficient consumer demand can create stars [7]. - The success of short drama actors is evidenced by the signing of popular actors like Han Yutong by Tinghua Island, which has also signed several other successful short drama actors [28][31]. Actor Development Paths - Current trends show that popular actors are generally following two paths: establishing themselves in short dramas or transitioning to long dramas. Each path presents its own challenges, such as repetitive scripts and typecasting for short dramas, and intense competition for long dramas [8][9][43]. - Despite the promising outlook, short drama actors face a period of "growing pains" in their career development, influenced by both individual choices and the broader industry environment [9][10]. Industry Dynamics - The phenomenon of "fan wars" has begun to emerge in the short drama sector, indicating a shift towards a more competitive and star-driven environment [13][16]. - The article notes that the industry is witnessing a "resource rush," with various production companies actively signing popular short drama actors to secure talent for future projects [31][32]. Platform Strategies - iQIYI has taken significant steps in the industry by signing potential star actors and hosting events like the "Glow Night" to elevate the status of short drama actors, thereby increasing their commercial viability [39]. - In contrast, Tencent and Youku's strategies appear to focus more on project-based collaborations rather than long-term commitments to short drama actors [42]. Future Considerations - The choice between signing with short drama production companies or established film and television companies reflects different future aspirations for actors, with the former focusing on short drama success and the latter aiming for opportunities in long dramas and films [43]. - The article emphasizes that while short drama actors may enjoy a close connection with fans, this can also lead to challenges in maintaining a distinct star persona as they transition to larger platforms [46].