Core Viewpoint - The article highlights the emergence of a new automotive culture among young consumers in China, particularly focusing on the trend of "pain cars" and the influence of digital technology on car purchasing behavior [3][6][8]. Group 1: Automotive Trends - The Shanghai Auto Show showcased unique vehicles, including the first modified transparent car and the first "pain car" version of the flying car from Xiaopeng Motors, which integrates popular anime characters [3][6]. - The average age of first-time car buyers in China is 30.5 years, with those born in the 2000s purchasing their first car as early as 22 years old, often with family support [3][8]. Group 2: Cultural Impact - The rise of "pain car" culture reflects young consumers' desire to personalize their vehicles, transforming them into expressions of individuality [6][8]. - The popularity of automotive content on platforms like Bilibili has surged, with a 50% increase in viewership over the past year, indicating a growing interest in automotive culture among younger demographics [8][10]. Group 3: Technological Engagement - Young consumers show a strong interest in new technologies such as advanced driver assistance systems and digital cockpits, surpassing traditional car purchasing criteria [10]. - Automotive executives are increasingly engaging with young consumers on social media platforms to communicate their technological advancements, with significant growth in views for technology-related automotive content [10].