从2023下半年开始，我们越来越多地看到游戏大厂高管离职投身AI创业的消息。 2023年下半年开始至今，投身AI创业的知名的游戏大厂原高管 AI改变游戏 AI正在像改变所有行业一样改变游戏行业。宏观来看，从研发到成品，AI在游戏行业的应用可以分为两个大方向：其一，用AI优化现有的游戏开发流 程，提升本阶段的效率和品质；其二，使用AI技术颠覆原有的静态系统或玩法。 对第一种方向的探索可以追溯至2022下半年。生成式AI刚刚出现后不久，大多数游戏项目组就开始着手尝试将AI工具融入工作流。最具代表性的工具是 ChatGPT，它具有高效和相对准确的"文本理解—加工—输出"功能，同时支持多语言批处理，这些基础特性使得海外版本的翻译工种首先受到灭顶之灾。 以当时中关村某科技园某小厂主营的模拟经营类游戏为例，一位与项目长久合作的翻译外包从业者在ChatGPT发布之后便失去了收入来源。在他失去订单 几天之后，这家游戏公司内部开始了一轮指标为300人以上的大裁员——除了经营问题之外，一部分原因也在于领导层对于AI工具不切实际的期待。为了 填补美术原画的生产力空白，公司当时为项目组美术负责人购置了Midjourney的年费高级会 ...

Core Insights - The "Digiloong GAIC" global AI game and application innovation competition was successfully held during the 2025 ChinaJoy AIGC conference, showcasing the collaboration of various stakeholders in the AI and gaming industry [1][3][26] - The event highlighted the evolution of AI technology from a focus on computational power to practical application-driven advancements, emphasizing the importance of real-world needs in driving innovation [3][26] - The competition received 151 team registrations and over 120 valid submissions, with 11 outstanding products winning various awards, demonstrating the growing potential of AI in gaming and applications [10][26] Industry Developments - The competition served as a significant platform for showcasing innovative achievements, facilitating experience exchange, and promoting collaboration within the AI sector [8][26] - AI is evolving from a supportive tool to a core productivity engine, with AI-native products deeply integrating into the underlying logic of artificial intelligence [8] - The event's success reflects a strong commitment from industry leaders to embrace AI and contribute to its development across various sectors, including gaming and cultural tourism [5][26] Awards and Recognitions - Notable awards included "Best AI Technology Application Award" won by Quwan Technology's "Tianpu Music AI," which allows users without musical backgrounds to create melodies easily [14][26] - Other significant awards included "Best AI Newcomer Award" for SeaArt.AI and "Best Popular AI Application Award" for Exam Treasure, showcasing the diverse applications of AI technology [11][14][21] - The competition recognized 11 products across 6 major awards, highlighting the innovative integration of AI in gaming and application development [10][26] Future Perspectives - Industry leaders discussed the potential of AI to reshape the gaming landscape, comparing its current stage to the early phases of autonomous driving in the automotive sector [25][26] - The future of AI in gaming is expected to enhance user experience and product engagement, with a focus on finding unique cognitive advantages rather than merely following larger companies [25][26] - The commitment to AI exploration is ongoing, with industry stakeholders emphasizing the importance of accessible and user-friendly AI technologies for future development [26]