《绿水青山带笑颜》

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小屏如何撬动大“留量”
Qi Lu Wan Bao· 2025-06-04 02:14
Core Viewpoint - Shandong province is leveraging micro-short dramas to enhance its cultural tourism sector, with 29 locations selected for filming, aiming to boost both online traffic and offline visitor retention [1][8] Group 1: Micro-Short Dramas and Cultural Tourism Integration - The integration of micro-short dramas and cultural tourism is seen as a revolutionary approach to enhance attention and emotional value, providing new promotional strategies for traditional tourism [4][6] - Shandong's historical and cultural richness offers a diverse backdrop for micro-short dramas, facilitating high-quality development in this sector [2][3] Group 2: Unique Features of Selected Scenic Areas - Scenic areas like Hongye Shiyan and Lingyan Temple are capitalizing on their unique resources and storytelling potential to attract visitors and film crews [2][3] - Hongye Shiyan has seen significant visitor growth, with 1.2 million expected in 2023 and 1.6 million in 2024, showcasing the effectiveness of integrating micro-short dramas into tourism [2] - Lingyan Temple gained popularity after being featured in the game "Black Myth: Wukong," successfully converting game fans into tourists [3] Group 3: Strategic Development and Collaboration - Scenic areas are adopting differentiated development strategies, focusing on their unique strengths to create tailored micro-short drama experiences [4][5] - Collaboration with universities is emphasized to attract fresh talent for micro-short drama production, enhancing creativity and innovation [5][6] Group 4: Policy Support and Future Prospects - Shandong has established a supportive policy framework to promote the integration of micro-short dramas and tourism, including funding incentives and promotional efforts [7] - The announcement of 29 filming locations is expected to create a fertile ground for high-quality micro-short drama production, further driving tourism growth [7][8]