北京商报讯(记者卢扬程靓)9月22日，中国音数协游戏工委发布2025年8月中国游戏产业月度报告。据报 告，8月中国游戏市场实际销售收入为292.63亿元，虽然环比增长0.61%，但同比去年8月下降了 13.01%。这一下滑并非由单一原因造成，而是"用户消费行为转变"与"行业产品迭代断档"共同作用的结 果。 报告显示，现象级产品热度衰退。去年同期的基数较高，今年热度的自然衰退，在没有新的、同等量级 的"必玩之作"出现的情况下，用户消费动力不足。同时，从产品周期角度看，新作供给乏力，"次新 品"未能完全填补缺口。市场收入的增长需要持续有竞争力的新产品注入活力。当前市场正处在一个产 品周期的换挡期，缺少高收入的次新品支撑增长。 中国移动（600941）游戏市场实际销售收入215.41亿元，环比增长0.85%，同比下降4.25%；中国客户端 游戏市场实际销售收65.63亿元，环比下降1.11%，同比增长17.59%，同比增长主要由双端互通产品带来 增量。中国自主研发游戏海外市场实际销售收入16.80亿美元，环比下降0.79%，同比下降10.66%。 2025年8月中国游戏市场的同比下滑，核心原因在于去年同期的收入基数 ...

Group 1 - The 21st China International Animation Festival concluded with over 200 events, attracting 2,573 enterprises and institutions from 42 countries and regions, and over 1.46 million attendees, generating approximately 1.476 billion yuan in transactions and intended contracts [1] - The festival showcased a diverse and immersive display of "Animation + Technology," featuring significant cultural IPs like "Black Myth: Wukong" and various innovative products such as humanoid robots and AI technologies [2] - The event emphasized international cultural exchange, with participation from organizations like the Russian Animation Association and Disney, resulting in 2,289 one-on-one negotiations and 449 intended contracts worth approximately 1.102 billion yuan [3] Group 2 - The festival integrated animation culture with public welfare, highlighting the unique charm of Hangzhou as an "Animation Capital," including activities like "Silver Age Animation" that engaged elderly participants in cosplay [3] - The presence of advanced technologies, such as exoskeleton robots, showcased the intersection of modern technology and animation culture, receiving significant attention and praise [3]

Core Viewpoint - Shandong province is leveraging micro-short dramas to enhance its cultural tourism sector, with 29 locations selected for filming, aiming to boost both online traffic and offline visitor retention [1][8] Group 1: Micro-Short Dramas and Cultural Tourism Integration - The integration of micro-short dramas and cultural tourism is seen as a revolutionary approach to enhance attention and emotional value, providing new promotional strategies for traditional tourism [4][6] - Shandong's historical and cultural richness offers a diverse backdrop for micro-short dramas, facilitating high-quality development in this sector [2][3] Group 2: Unique Features of Selected Scenic Areas - Scenic areas like Hongye Shiyan and Lingyan Temple are capitalizing on their unique resources and storytelling potential to attract visitors and film crews [2][3] - Hongye Shiyan has seen significant visitor growth, with 1.2 million expected in 2023 and 1.6 million in 2024, showcasing the effectiveness of integrating micro-short dramas into tourism [2] - Lingyan Temple gained popularity after being featured in the game "Black Myth: Wukong," successfully converting game fans into tourists [3] Group 3: Strategic Development and Collaboration - Scenic areas are adopting differentiated development strategies, focusing on their unique strengths to create tailored micro-short drama experiences [4][5] - Collaboration with universities is emphasized to attract fresh talent for micro-short drama production, enhancing creativity and innovation [5][6] Group 4: Policy Support and Future Prospects - Shandong has established a supportive policy framework to promote the integration of micro-short dramas and tourism, including funding incentives and promotional efforts [7] - The announcement of 29 filming locations is expected to create a fertile ground for high-quality micro-short drama production, further driving tourism growth [7][8]