Core Viewpoint - The government of Zibo is actively promoting the high-quality development of the cultural and tourism industry by focusing on new business formats, new scenarios, and new experiences, with the tourism market showing continuous growth in the first half of the year [1] Group 1: New Business Formats - Industrial tourism is revitalizing, with 22 units creating new landmarks that integrate sightseeing, experience, and cultural creativity, launching four premium industrial tourism routes [2] - Educational tourism is advancing with the "Jixia Academy" brand leading the way, offering six unique educational travel routes for all age groups [2] - Camping tourism is booming, with the introduction of self-driving and camping routes, and the release of the "2025 Zibo Camping Guide" [2] Group 2: New Scenarios - Immersive experience projects are being developed, including the "Follow the Performance to Tour Zibo" series, featuring collaborations with popular theater productions [3] - Urban roaming is becoming a new norm, with the launch of a "1 Yuan Tour" bus line and various cultural markets enhancing the urban experience [3] - The integration of "Railway + Culture and Tourism" is being leveraged to promote local attractions and provide discounts to travelers on the "Qilu No. 1" tourism train [3] Group 3: New Experiences - Infrastructure improvements are underway, including enhanced visitor centers and upgraded public services, leading to increased visitor satisfaction [4] - Service quality is being elevated through various initiatives, including real-time response systems and comprehensive Wi-Fi coverage in key tourist areas [4] - Scenic area upgrades are being achieved, with the Zhoucun Ancient Mall aiming for 5A status and other sites receiving 4A ratings [4] Group 4: Cultural Integration - Non-material cultural heritage activities are thriving, with events like non-heritage markets and classes enhancing tourism consumption [5] - The influence of cultural brands is growing, with a focus on community cultural activities and a comprehensive library service system [6] - Museums are becoming more vibrant, with extended hours and high-quality exhibitions, contributing to the "Museum Fever" in Zibo [6]

Core Viewpoint - Shandong province is leveraging micro-short dramas to enhance its cultural tourism sector, with 29 locations selected for filming, aiming to boost both online traffic and offline visitor retention [1][8] Group 1: Micro-Short Dramas and Cultural Tourism Integration - The integration of micro-short dramas and cultural tourism is seen as a revolutionary approach to enhance attention and emotional value, providing new promotional strategies for traditional tourism [4][6] - Shandong's historical and cultural richness offers a diverse backdrop for micro-short dramas, facilitating high-quality development in this sector [2][3] Group 2: Unique Features of Selected Scenic Areas - Scenic areas like Hongye Shiyan and Lingyan Temple are capitalizing on their unique resources and storytelling potential to attract visitors and film crews [2][3] - Hongye Shiyan has seen significant visitor growth, with 1.2 million expected in 2023 and 1.6 million in 2024, showcasing the effectiveness of integrating micro-short dramas into tourism [2] - Lingyan Temple gained popularity after being featured in the game "Black Myth: Wukong," successfully converting game fans into tourists [3] Group 3: Strategic Development and Collaboration - Scenic areas are adopting differentiated development strategies, focusing on their unique strengths to create tailored micro-short drama experiences [4][5] - Collaboration with universities is emphasized to attract fresh talent for micro-short drama production, enhancing creativity and innovation [5][6] Group 4: Policy Support and Future Prospects - Shandong has established a supportive policy framework to promote the integration of micro-short dramas and tourism, including funding incentives and promotional efforts [7] - The announcement of 29 filming locations is expected to create a fertile ground for high-quality micro-short drama production, further driving tourism growth [7][8]