亳都·新象街区游客如织。 只有河南·戏剧幻城《曹操的麦田》剧目场景。 郑州海昌海洋公园欢乐秀。记者 聂冬晗 摄 郑州建业电影小镇一路有戏。 郑州银基冰雪世界欢乐不断。图片除署名外均为受访者供图 历史厚重、青春时尚，场景焕新、潮趣无限……漫步商都郑州，文旅自有N种打开方式，带来多重精神体 验。 作为中国八大古都之一、正在建设中的国家中心城市，郑州既古老又年轻。如何让郑州从过去有说头，变得 越来越有看头？ "十四五"时期，郑州加快打造文旅强市和国际消费中心城市，持续擦亮"天地之中、黄帝故里、功夫郑州"城 市品牌，着力推动文化繁荣兴盛，成绩可圈可点——郑州银基国际旅游度假区入选国家级旅游度假区，郑州 记忆1952油化厂旅游休闲街区成为国家级旅游休闲街区，只有河南·戏剧幻城获评国家首批"5G+智慧旅游"应 用试点项目，《禅宗少林·音乐大典》等入选全国旅游演艺精品名录。2024年，全市累计接待国内外游客1.7亿 人次，旅游收入突破2000亿元。 赓续文脉 文化入景润景成景 近观"仰韶标尺"，触摸文明曙光。 今年6月，国内首个全景式呈现仰韶文化的专题型博物馆——河南郑州大河村遗址博物馆新馆正式开馆。该馆 以"大河汤汤"为 ...

Core Insights - Nanning has officially issued measures to support the high-quality development of the micro-short drama industry, including six categories of support policies with a maximum single reward of 4 million yuan [1] - The micro-short drama market in China is experiencing explosive growth, with market size expected to reach 634.3 billion yuan in 2024 and exceed 1 trillion yuan by 2027 [1][2] Policy Support - New registered micro-short drama companies with annual revenue exceeding 3 billion yuan can receive a one-time reward of 300,000 yuan; companies ranking in the top five for the number of online drama distribution licenses and with revenue over 3 billion yuan can receive up to 4 million yuan [1] - Filming in Nanning's scenic parks can waive entrance and venue fees, and productions that incorporate over 50% of Nanning's city elements can receive subsidies of 5,000 yuan per episode, with a maximum of 100,000 yuan per project [1] Industry Growth - The head company, Guangxi Shanhai Xingchen Media Group, ranks among the top in the national short drama industry, with a market share in the top three and an average monthly box office exceeding 350 million yuan [2] - The local government is increasing policy support, including cash rewards for qualifying micro-short drama products and companies, and access to public spaces for filming [2] Future Development Plans - The "Micro-Short Drama + Cultural Tourism" action plan aims to create over 100 works by the end of 2025, with the micro-short drama industry in Guangxi expected to generate over 5 billion yuan in total revenue [3] - The plan emphasizes developing immersive experiences and enhancing tourist engagement through real-life scenarios and themed attractions [3] Tourism Impact - In 2024, Guangxi is projected to receive 962 million domestic and international tourists, with tourism revenue reaching 1.03 trillion yuan, marking a significant increase [3] - The goal for 2025 is to attract 1.05 billion tourists and achieve over 1.1 trillion yuan in tourism revenue [3]

Group 1 - Nanning has officially issued measures to support the high-quality development of the micro-short drama industry, including six categories of support policies with a maximum single reward of 4 million yuan [1][2] - New registered micro-short drama companies with annual revenue exceeding 3 billion yuan can receive a one-time reward of 3 million yuan, while those ranking in the top five for the number of online drama distribution licenses and revenue exceeding 3 billion yuan can receive up to 4 million yuan [1][2] - The micro-short drama market in China is experiencing explosive growth, with the market size expected to reach 634.3 billion yuan in 2024 and surpass 1 trillion yuan by 2027 [1][2] Group 2 - Nanning has developed a certain scale of micro-short drama industry ecology, with leading companies like Guangxi Shanhai Xingchen Media Group ranking among the top in the national short drama industry [2] - The new policies not only support the establishment and production of micro-short drama companies but also encourage international expansion, offering rewards for export revenues [2] - The integration of micro-short dramas with cultural tourism is seen as a way to enhance local tourism and create new promotional opportunities for regional culture [2][3] Group 3 - The Guangxi government aims to create over 100 "micro-short drama + cultural tourism" works by the end of 2025, with total revenue from the micro-short drama industry exceeding 5 billion yuan [3] - The action plan emphasizes developing immersive experiences and enhancing tourist engagement through real-life scenarios based on micro-short dramas [3] - In 2024, Guangxi is projected to receive 9.62 billion domestic and international tourists, with tourism revenue reaching 1.03 trillion yuan, marking significant growth [3]

Group 1 - Nanning has officially issued measures to support the high-quality development of the micro-short drama industry, including six categories of support policies with a maximum single reward of 4 million yuan [1] - New registered micro-short drama companies with annual revenue exceeding 3 billion yuan can receive a one-time reward of 3 million yuan, while those ranking in the top five for the number of network drama distribution licenses and revenue exceeding 3 billion yuan can receive up to 4 million yuan [1] - The micro-short drama market in China is experiencing explosive growth, with the market size expected to reach 634.3 billion yuan in 2024 and surpass 1 trillion yuan by 2027 [1][2] Group 2 - Nanning has formed a certain scale of micro-short drama industry ecosystem, with leading companies like Guangxi Shanhai Xingchen Media Group ranking among the top in the national short drama industry [2] - The new policies not only support the establishment and production of micro-short drama companies but also encourage international expansion, offering rewards for export revenues [2] - The integration of micro-short dramas with cultural tourism is seen as a way to enhance local tourism and create new promotional opportunities [2][4] Group 3 - The Guangxi government aims to create over 100 "micro-short drama + cultural tourism" works by the end of 2025, with total revenue from the micro-short drama industry exceeding 5 billion yuan [3] - The action plan emphasizes developing real-life experience locations and immersive projects based on micro-short drama narratives to enhance tourist engagement [4] - In 2024, Guangxi is projected to receive 9.62 billion domestic and international tourists, with tourism revenue reaching 1.03 trillion yuan, marking significant growth [4]

Core Viewpoint - The article discusses the rise of Nanning as a prominent location for micro-short dramas, highlighting its unique advantages and the city's strategic initiatives to boost its micro-short drama industry and tourism [5][8][12]. Industry Overview - Micro-short dramas have gained immense popularity, with the market size expected to surpass 50.4 billion yuan in 2024, outpacing the film market [12]. - The industry is projected to exceed 100 billion yuan by 2027, indicating significant growth potential [12]. - In 2024, the micro-short drama industry is expected to create approximately 64.7 million jobs, showcasing its impact on employment [12]. Nanning's Strategic Initiatives - Nanning has released two key documents in 2023 to support the micro-short drama industry, offering financial incentives for qualifying productions and encouraging the integration of micro-short dramas with tourism [8][14]. - The city aims to enhance its reputation and tourism appeal through the production of micro-short dramas, leveraging its diverse urban landscape and cultural elements [8][17]. Competitive Advantages - Nanning's micro-short drama industry benefits from lower production costs, including competitive rates for extras and scene rentals, making it an attractive location for filmmakers [10][15]. - The city boasts a rich variety of filming locations, including modern skyscrapers and unique cultural settings, which enhance its appeal as a filming destination [10][15]. - Nanning's geographical advantages, such as its proximity to ASEAN countries and favorable climate conditions, further support its growth in the micro-short drama sector [15][18]. Challenges and Considerations - Despite the growth, the micro-short drama industry faces challenges, including the need for creative originality and the risk of administrative interference in content creation [19]. - Balancing commercial success with artistic integrity remains a critical concern for the industry as it evolves [19].

Core Insights - The article discusses the rise of micro-short dramas in Nanning, highlighting its unique advantages as a filming location and the city's efforts to promote the micro-short drama industry to boost its cultural tourism [1][2][3] Group 1: Industry Development - Nanning has become a popular filming location for micro-short dramas due to its diverse urban landscape, lower production costs, and a complete ecosystem for short productions [1][6] - The local government has issued financial incentives to support the micro-short drama industry, including cash rewards for qualifying productions and the establishment of modern filming facilities [2][12] - Other cities like Hangzhou, Zhengzhou, and Xi'an are also emerging as micro-short drama hubs, with Zhengzhou aiming to be recognized as "China's Micro-Short Drama Capital" [3] Group 2: Economic Impact - The micro-short drama industry is projected to surpass the film market in 2024, with an estimated market size of 504 billion yuan, and is expected to exceed 1 trillion yuan by 2027 [10] - The industry directly creates approximately 219,000 jobs and indirectly supports around 428,000 jobs, totaling about 647,000 employment opportunities [10] - Nanning's micro-short drama sector is characterized by cost advantages in labor and location, making it attractive for production teams from other provinces [6][9] Group 3: Cultural and Tourism Integration - Nanning aims to leverage micro-short dramas to enhance its city image and boost cultural tourism, addressing the gap in tourism revenue compared to neighboring provinces [15][18] - The city has a rich array of natural and cultural resources, which can be effectively showcased through micro-short dramas to attract visitors [15][19] - The integration of micro-short dramas with local cultural elements is seen as a strategy to drive offline consumption and enhance the tourism experience [19] Group 4: Challenges and Opportunities - Despite the growth, the micro-short drama industry faces challenges such as low artistic evaluation and limited viewership, which can affect the promotional impact on filming locations [4][11] - Nanning's unique geographical and cultural attributes, including its Southeast Asian influences, provide opportunities for innovative content creation and international outreach [13][14] - Balancing commercial success with creative integrity remains a challenge, as increased administrative involvement in production could dilute originality [19]

Core Viewpoint - Nanning is emerging as a significant hub for micro-short dramas, leveraging its diverse urban landscape, lower production costs, and supportive government policies to attract filmmakers and boost its cultural tourism industry [2][4][5]. Group 1: Industry Development - Nanning has issued two documents this year to support the micro-short drama industry, offering financial incentives for qualifying productions and encouraging the establishment of modern filming facilities [4][25]. - The city aims to enhance its reputation and cultural tourism through the micro-short drama industry, indicating a strategic focus on integrating media and tourism [5][35]. - Other cities like Hangzhou, Zhengzhou, and Xi'an are also popular filming locations for micro-short dramas, with Zhengzhou positioning itself as "China's micro-short drama capital" [6]. Group 2: Competitive Advantages - Nanning's advantages include lower labor and scene rental costs compared to traditional filming locations, making it attractive for production teams [11][14]. - The city has a sufficient supply of luxury properties for filming, with rental prices ranging from one thousand to several thousand yuan, and a high number of skyscrapers enhancing its urban appeal [16][32]. - Nanning's unique geographical and cultural elements, including its status as a permanent host for the ASEAN Expo, provide rich material for creative storytelling and potential international outreach [32][34]. Group 3: Market Potential - The micro-short drama market is projected to surpass the film market in 2024, with an estimated market size of 504 billion yuan, and is expected to exceed 1000 billion yuan by 2027 [17]. - The industry is creating significant employment opportunities, with approximately 64.7 million jobs generated directly and indirectly in 2024 [19]. - As competition intensifies, the industry is undergoing rapid iterations and shifts, with many productions relocating to Nanning to capitalize on cost efficiencies [20][21]. Group 4: Challenges and Considerations - Despite the growth, many micro-short dramas struggle to generate profits, with production costs often exceeding revenue from viewership [21][22]. - Nanning's local film companies are primarily supporting external teams in production, indicating a reliance on outside creative talent for successful projects [23]. - Balancing commercial success with artistic integrity remains a challenge, as increased administrative involvement in creative processes may dilute originality [42][43].

Group 1 - The core viewpoint of the articles highlights the rise of micro-short dramas as a new form of online entertainment, attracting a large user base and shifting towards content quality and diversified monetization methods [1][2] - As of the end of 2024, the user base for micro-short dramas in China is projected to reach 662 million, indicating significant growth in this sector [1] - The market share of free dramas has increased to 50% by October 2024, reflecting a trend towards free content consumption in the micro-short drama industry [1] Group 2 - The National Radio and Television Administration proposed a "Travel with Micro-Short Dramas" initiative to promote a new trend of tourism linked to micro-short dramas, aiming to create replicable and marketable models [2] - Micro-short dramas are characterized by shorter production cycles and lower costs, making them an attractive promotional tool for local tourism [2] - The integration of micro-short dramas with scenic spots is creating new tourism experiences, enhancing the visibility and commercial value of these locations [2] Group 3 - Successful examples of micro-short dramas include the Sichuan dialect drama "Home and Away," which has garnered over 1.5 billion views, turning filming locations into popular tourist spots [3] - The drama "Peach Blossom" combines Suzhou's culinary culture with a romantic storyline, leading to the creation of physical restaurants and cultural products, exemplifying the "online traffic + offline experience" model [3] - The micro-short drama "Hello, Chengdu!" leverages China's 240-hour visa-free transit policy to serve as a travel guide for tourists, showcasing the potential of micro-short dramas in tourism promotion [3]

Core Viewpoint - The integration of "micro short dramas + cultural tourism" is emerging as a new engine for breaking through challenges in the cultural tourism industry, providing immersive experiences for consumers through fragmented storytelling and social dissemination [1][2]. Policy Guidance - The National Radio and Television Administration has launched the "Travel with Micro Short Dramas" initiative to promote deep integration of micro short drama content with cultural tourism resources, with over 20 provinces actively supporting this initiative [2]. - The initiative has already produced multiple high-quality works that transform intangible cultural heritage, landmark scenery, and folk customs into engaging narratives for younger audiences [2]. Content Practice - Diverse micro short dramas are becoming the "business cards" of cultural tourism, showcasing local delicacies and cultural stories, such as "My Journey Has Wind," "Summer in Sanjing Hutong," and "Scenic Hunter: Chaka Salt Lake" [3]. - These dramas not only highlight regional culture but also enhance the viewer's connection to the local heritage and experiences [3]. Market Dynamics - As of December 2024, the user base for micro short dramas in China is projected to reach 662 million, with a market size of 50.4 billion yuan [6]. - The filming of micro short dramas has significantly boosted local economies, as seen in Yantai, where filming generated over 5 million yuan in local consumption [6]. - In Zhejiang, a competition for outstanding works related to cultural tourism received 120 submissions, indicating strong industry engagement [6]. Extension of Micro Short Dramas in Cultural Tourism - Scenic spots are leveraging the exposure from film and television to create immersive experiences, as demonstrated by the Red Leaf Persimmon Rock Tourism Area in Shandong, which attracted 1.6 million visitors in 2024 [7]. - The integration of micro short dramas into tourism is enhancing the appeal of destinations, making travel more engaging for younger audiences [7]. Technological Empowerment - The micro short drama industry is being driven by technological innovations, with a focus on high-quality content development [8]. - Advanced technologies like XR and AI are reshaping the integration of micro short dramas with cultural tourism, enhancing viewer immersion and storytelling [9]. - The industry is moving towards content premiumization, utilizing data analytics to refine scripts and enhance production quality, thereby increasing user engagement [9].

Core Insights - The rise of micro-short dramas is driven by the increasing demand for fragmented entertainment and the lowering of creative barriers, leading to a diverse content matrix that expands the boundaries of this genre [1] - The integration of micro-short dramas with the cultural tourism industry creates a complementary development model, exploring new avenues for industry growth [1] - The "Follow the Micro-Short Drama to Travel" initiative launched by the National Radio and Television Administration in early 2024 aims to activate local cultural tourism development through policy support [1] Content Creation Challenges - Many micro-short dramas excessively incorporate local attractions and products, resulting in awkward storytelling and a lack of coherence, which diminishes audience engagement [1] - Successful examples, like "My Journey Has Wind," demonstrate the importance of compelling narratives that naturally integrate cultural elements, enhancing viewer connection to the location [1] Production Issues - Some production teams prioritize high production values over the inherent characteristics of micro-short dramas, leading to increased costs and extended shooting periods, which undermines the genre's advantages of flexibility and rapid dissemination [2] - Effective storytelling, as seen in "Where the Wind Is," relies on emotional resonance rather than grand visuals to attract viewers [2] Marketing and Promotion - Many micro-short dramas fail to generate sustained buzz post-release due to inadequate marketing strategies and a lack of engagement with social media and short video platforms [2] - Successful marketing examples, like "Hello, Su Dongpo," create immersive experiences that transform viewers into participants, driving cultural tourism consumption [2] Long-term Development Strategies - For the "micro-short drama + cultural tourism" model to succeed, a complete industry chain must be established, moving beyond mere promotional content to include deep IP development and related services [3] - Successful case studies, such as "Flying Youth," illustrate how micro-short dramas can enhance local product sales and provide integrated online and offline services, expanding growth opportunities in the tourism sector [3] - To achieve a lasting impact, creators must focus on storytelling, production teams should optimize costs while maintaining quality, marketing efforts need to be continuous, and localities must build a robust industry chain for deep integration of micro-short dramas and cultural tourism [3]