（来源：沈阳日报） 据了解，去年12月26日，辽宁微短剧产业联盟在沈阳成立，明确三年培育50个省级重点项目、孵化20家 头部企业、年产量破2000集的蓝图。成立大会上，联盟与棋盘山智慧谷、关东影视城等签约，依托优质 资源打造专属拍摄基地与孵化平台，筑牢创作根基。 作为联盟首部作品，该剧既是古典与现代交融的艺术创作，更是"微短剧+文旅"融合的生动实践。剧中 辽宁省博物馆、辽宁省图书馆、棋盘山等特色场景，将随剧集传播成为新晋文旅打卡地，打造"追剧-打 卡-消费"的闭环文旅产业链条，让微短剧成为展现城市魅力、激活文旅消费的全新载体。 目前，该剧拍摄已进入关键阶段。 转自：沈阳日报 本报讯（沈阳日报、沈报全媒体记者傅淞岩 通讯员庄昕）辽博古玉鸣韵，辽图手稿牵情，棋盘山奇幻 争锋——辽宁微短剧产业联盟首部力作以沈阳市浑南区为天然摄影棚，全域取景热拍正酣。 微短剧将沈阳市的核心场景深融剧情肌理，让城市地标成为故事铺展的关键载体。辽宁省博物馆内，古 玉与馆藏珍品交相辉映，以奇幻设定唤醒千年器灵，深厚文博底蕴为文物活化赋予实景支撑；辽宁省图 书馆中，《聊斋志异》手稿为核心线索，现代化场馆为拍摄提供多元场景支撑；棋盘山葱郁林海 ...

近年来，省广电局联合省文旅厅积极探索"微短剧+文旅"产业融合，加强系统布局，引导微短剧向精品 化、主流化、多元化方向发展。一批彰显江苏风格、凸显文化标识的精品文旅微短剧相继涌现：《一梦 枕星河》将苏绣、宋锦、缂丝、评弹等非遗精美呈现给观众；国内首部AI贺岁微短剧《美猴王》以连 云港花果山为主要取景地，运用人工智能技术创新经典（603096）IP，推动西游文化的跨代际传承； 《龙行龘龘》以常州"龙文化"为主题，串联起青果巷、恐龙园、天宁寺等地标及大麻糕、天目湖 （603136）鱼头等特色美食；《傲娇村长来自斯坦福》则将乡村振兴、非遗传承、青年创业等主题巧妙 融为一体，展现出对乡村、文化、情感、理想的深度表达。 "微短剧+文旅"模式创新了消费场景。微短剧《面若桃花》连续两季热播，同名连锁餐饮店陆续落地， 成为当地美食网红打卡点，开创了"线上IP引流+线下场景消费"的文旅融合新范式，实现了文化传播与 经济收益的双赢。 文旅微短剧"出海"成果同样显著。"含苏量"十足的《一梦枕星河》先后登陆湖南卫视、苏州台、芒果 TV以及新加坡主流媒体，获中国驻新加坡大使馆推文点赞，成功实现"上星、出海"。该剧前端播放量 达2亿次，抖 ...

Core Viewpoint - In 2026, Guangxi will implement the "Beautiful Guangxi" boutique creation plan to enrich the supply of high-quality audiovisual content and artistic products, aiming to launch a hundred new audiovisual boutique works this year, focusing on building a brand for Guangxi's micro-short dramas [1] Group 1: Boutique Creation Plan - The boutique creation plan includes key thematic works and micro-short dramas, focusing on significant anniversaries such as the 105th anniversary of the founding of the Communist Party of China and the 90th anniversary of the Long March [1] - A series of key projects will be developed, including a drama about Lingqu Canal, a documentary titled "Beautiful Home," and a network animation titled "Muyehua Yi" [1] - The plan also includes the production of television programs like "AI Enterprise Super Roadshow" and aims to create a nationally influential brand for Guangxi's micro-short dramas [1] Group 2: Actions to Promote Audiovisual Industry Development - Multiple actions will be implemented to promote the development of the audiovisual industry, including new broadcasting network construction to enhance public service quality [1] - An "Artificial Intelligence + Audiovisual" innovation integration action will be launched to cultivate new momentum for the development of the audiovisual industry [1] - The "Beautiful Guangxi · Audiovisual Going Global" action will strengthen international communication capabilities towards ASEAN [1] - A safety assurance enhancement action for the audiovisual industry will be implemented to deepen industry governance effectiveness [1]

Core Insights - The micro-short drama industry is undergoing a structural transformation from "traffic explosion" to "quality cultivation," with a focus on integrating local culture and tourism [1][9] - Jiangsu province is actively promoting the "micro-short drama + cultural tourism" model, which has opened new avenues for content elevation and sustainable development in local cultural tourism [1][2] Group 1: Industry Trends - The first micro-short drama from Sihong, "Waking Up! I Become Sisters with My Grandma," launched in November 2025, achieved over 100 million views on Weibo, highlighting the potential of local narratives in driving tourism [2] - In the first three quarters of 2025, Sihong received 8.713 million tourists, generating a tourism revenue of 8.12 billion yuan, reflecting a year-on-year increase of 8.9% and 11.5% respectively [2] - The trend of integrating local cultural elements into micro-short dramas is gaining momentum across multiple regions, with various cities producing content that showcases their unique cultural and tourism resources [3][9] Group 2: Policy and Support - Nanjing has implemented supportive policies for the micro-short drama industry, including the "Support Measures for the Development of Online Micro-Short Dramas," which covers aspects from script creation to financial support [4] - The establishment of the Nanjing Micro-Short Drama Industry Alliance and the launch of the "Nanjing 'Drama' Good" app provide comprehensive services for production and resource matching, enhancing operational efficiency [5][6] Group 3: Market Dynamics - The user base for micro-short dramas in China has reached 662 million, with the market size exceeding 50 billion yuan, surpassing domestic box office revenues for the first time [7] - The "online + offline" model exemplified by the Suzhou drama "Face Like Peach Blossom" creates immersive experiences that resonate with audiences, driving sustainable value growth [8] - The successful integration of local tourism and micro-short dramas is reshaping urban image communication and cultural tourism economic development [9]

Core Insights - Zhengzhou is enhancing its cultural tourism and positioning itself as an international consumption center, aiming to attract 170 million domestic and international tourists and achieve over 200 billion yuan in tourism revenue by 2024 [9][12]. Group 1: Cultural and Tourism Development - Zhengzhou is focusing on cultural prosperity and has achieved significant milestones, including the designation of Zhengzhou Yinki International Tourism Resort as a national-level tourist resort and the recognition of various cultural projects [9][10]. - The city is developing a comprehensive display system for Chinese civilization, with 116 museums established, promoting the theme of "Summer and Shang Capital, Yellow Emperor's Hometown" [10][11]. Group 2: Integration of Modern and Traditional Elements - The city is leveraging digital technology to enhance visitor experiences at cultural sites, such as the newly opened Dahu Village Ruins Museum, which utilizes advanced digital techniques for immersive storytelling [10][11]. - Zhengzhou is promoting a cultural tourism belt that integrates natural and cultural resources, focusing on the Yellow River and Mount Song, to create premium travel routes [11][12]. Group 3: Youth Engagement and New Consumption Trends - The city is revitalizing urban spaces to attract younger demographics, with new commercial districts like Baidu New Scene offering a blend of historical and modern experiences [13][14]. - Zhengzhou is fostering popular brands and cultural consumption trends, with a notable increase in inbound tourists by 18% in the first half of the year [14][15]. Group 4: Performing Arts and Entertainment - Zhengzhou is positioning itself as a "City of Performing Arts," hosting numerous concerts and performances that attract large audiences and stimulate local consumption [18][19]. - The city supports various theatrical productions and has established a brand around its rich cultural heritage, with performances like "Only Henan: Drama Wonderland" and "Zen Buddhism Shaolin: Music Grand Ceremony" gaining national recognition [19].

Core Insights - Nanning has officially issued measures to support the high-quality development of the micro-short drama industry, including six categories of support policies with a maximum single reward of 4 million yuan [1] - The micro-short drama market in China is experiencing explosive growth, with market size expected to reach 634.3 billion yuan in 2024 and exceed 1 trillion yuan by 2027 [1][2] Policy Support - New registered micro-short drama companies with annual revenue exceeding 3 billion yuan can receive a one-time reward of 300,000 yuan; companies ranking in the top five for the number of online drama distribution licenses and with revenue over 3 billion yuan can receive up to 4 million yuan [1] - Filming in Nanning's scenic parks can waive entrance and venue fees, and productions that incorporate over 50% of Nanning's city elements can receive subsidies of 5,000 yuan per episode, with a maximum of 100,000 yuan per project [1] Industry Growth - The head company, Guangxi Shanhai Xingchen Media Group, ranks among the top in the national short drama industry, with a market share in the top three and an average monthly box office exceeding 350 million yuan [2] - The local government is increasing policy support, including cash rewards for qualifying micro-short drama products and companies, and access to public spaces for filming [2] Future Development Plans - The "Micro-Short Drama + Cultural Tourism" action plan aims to create over 100 works by the end of 2025, with the micro-short drama industry in Guangxi expected to generate over 5 billion yuan in total revenue [3] - The plan emphasizes developing immersive experiences and enhancing tourist engagement through real-life scenarios and themed attractions [3] Tourism Impact - In 2024, Guangxi is projected to receive 962 million domestic and international tourists, with tourism revenue reaching 1.03 trillion yuan, marking a significant increase [3] - The goal for 2025 is to attract 1.05 billion tourists and achieve over 1.1 trillion yuan in tourism revenue [3]

Group 1 - Nanning has officially issued measures to support the high-quality development of the micro-short drama industry, including six categories of support policies with a maximum single reward of 4 million yuan [1][2] - New registered micro-short drama companies with annual revenue exceeding 3 billion yuan can receive a one-time reward of 3 million yuan, while those ranking in the top five for the number of online drama distribution licenses and revenue exceeding 3 billion yuan can receive up to 4 million yuan [1][2] - The micro-short drama market in China is experiencing explosive growth, with the market size expected to reach 634.3 billion yuan in 2024 and surpass 1 trillion yuan by 2027 [1][2] Group 2 - Nanning has developed a certain scale of micro-short drama industry ecology, with leading companies like Guangxi Shanhai Xingchen Media Group ranking among the top in the national short drama industry [2] - The new policies not only support the establishment and production of micro-short drama companies but also encourage international expansion, offering rewards for export revenues [2] - The integration of micro-short dramas with cultural tourism is seen as a way to enhance local tourism and create new promotional opportunities for regional culture [2][3] Group 3 - The Guangxi government aims to create over 100 "micro-short drama + cultural tourism" works by the end of 2025, with total revenue from the micro-short drama industry exceeding 5 billion yuan [3] - The action plan emphasizes developing immersive experiences and enhancing tourist engagement through real-life scenarios based on micro-short dramas [3] - In 2024, Guangxi is projected to receive 9.62 billion domestic and international tourists, with tourism revenue reaching 1.03 trillion yuan, marking significant growth [3]

Group 1 - Nanning has officially issued measures to support the high-quality development of the micro-short drama industry, including six categories of support policies with a maximum single reward of 4 million yuan [1] - New registered micro-short drama companies with annual revenue exceeding 3 billion yuan can receive a one-time reward of 3 million yuan, while those ranking in the top five for the number of network drama distribution licenses and revenue exceeding 3 billion yuan can receive up to 4 million yuan [1] - The micro-short drama market in China is experiencing explosive growth, with the market size expected to reach 634.3 billion yuan in 2024 and surpass 1 trillion yuan by 2027 [1][2] Group 2 - Nanning has formed a certain scale of micro-short drama industry ecosystem, with leading companies like Guangxi Shanhai Xingchen Media Group ranking among the top in the national short drama industry [2] - The new policies not only support the establishment and production of micro-short drama companies but also encourage international expansion, offering rewards for export revenues [2] - The integration of micro-short dramas with cultural tourism is seen as a way to enhance local tourism and create new promotional opportunities [2][4] Group 3 - The Guangxi government aims to create over 100 "micro-short drama + cultural tourism" works by the end of 2025, with total revenue from the micro-short drama industry exceeding 5 billion yuan [3] - The action plan emphasizes developing real-life experience locations and immersive projects based on micro-short drama narratives to enhance tourist engagement [4] - In 2024, Guangxi is projected to receive 9.62 billion domestic and international tourists, with tourism revenue reaching 1.03 trillion yuan, marking significant growth [4]

Core Viewpoint - The article discusses the rise of Nanning as a prominent location for micro-short dramas, highlighting its unique advantages and the city's strategic initiatives to boost its micro-short drama industry and tourism [5][8][12]. Industry Overview - Micro-short dramas have gained immense popularity, with the market size expected to surpass 50.4 billion yuan in 2024, outpacing the film market [12]. - The industry is projected to exceed 100 billion yuan by 2027, indicating significant growth potential [12]. - In 2024, the micro-short drama industry is expected to create approximately 64.7 million jobs, showcasing its impact on employment [12]. Nanning's Strategic Initiatives - Nanning has released two key documents in 2023 to support the micro-short drama industry, offering financial incentives for qualifying productions and encouraging the integration of micro-short dramas with tourism [8][14]. - The city aims to enhance its reputation and tourism appeal through the production of micro-short dramas, leveraging its diverse urban landscape and cultural elements [8][17]. Competitive Advantages - Nanning's micro-short drama industry benefits from lower production costs, including competitive rates for extras and scene rentals, making it an attractive location for filmmakers [10][15]. - The city boasts a rich variety of filming locations, including modern skyscrapers and unique cultural settings, which enhance its appeal as a filming destination [10][15]. - Nanning's geographical advantages, such as its proximity to ASEAN countries and favorable climate conditions, further support its growth in the micro-short drama sector [15][18]. Challenges and Considerations - Despite the growth, the micro-short drama industry faces challenges, including the need for creative originality and the risk of administrative interference in content creation [19]. - Balancing commercial success with artistic integrity remains a critical concern for the industry as it evolves [19].

Core Insights - The article discusses the rise of micro-short dramas in Nanning, highlighting its unique advantages as a filming location and the city's efforts to promote the micro-short drama industry to boost its cultural tourism [1][2][3] Group 1: Industry Development - Nanning has become a popular filming location for micro-short dramas due to its diverse urban landscape, lower production costs, and a complete ecosystem for short productions [1][6] - The local government has issued financial incentives to support the micro-short drama industry, including cash rewards for qualifying productions and the establishment of modern filming facilities [2][12] - Other cities like Hangzhou, Zhengzhou, and Xi'an are also emerging as micro-short drama hubs, with Zhengzhou aiming to be recognized as "China's Micro-Short Drama Capital" [3] Group 2: Economic Impact - The micro-short drama industry is projected to surpass the film market in 2024, with an estimated market size of 504 billion yuan, and is expected to exceed 1 trillion yuan by 2027 [10] - The industry directly creates approximately 219,000 jobs and indirectly supports around 428,000 jobs, totaling about 647,000 employment opportunities [10] - Nanning's micro-short drama sector is characterized by cost advantages in labor and location, making it attractive for production teams from other provinces [6][9] Group 3: Cultural and Tourism Integration - Nanning aims to leverage micro-short dramas to enhance its city image and boost cultural tourism, addressing the gap in tourism revenue compared to neighboring provinces [15][18] - The city has a rich array of natural and cultural resources, which can be effectively showcased through micro-short dramas to attract visitors [15][19] - The integration of micro-short dramas with local cultural elements is seen as a strategy to drive offline consumption and enhance the tourism experience [19] Group 4: Challenges and Opportunities - Despite the growth, the micro-short drama industry faces challenges such as low artistic evaluation and limited viewership, which can affect the promotional impact on filming locations [4][11] - Nanning's unique geographical and cultural attributes, including its Southeast Asian influences, provide opportunities for innovative content creation and international outreach [13][14] - Balancing commercial success with creative integrity remains a challenge, as increased administrative involvement in production could dilute originality [19]