Core Viewpoint - The article discusses the rise of Nanning as a prominent location for micro-short dramas, highlighting its unique advantages and the city's strategic initiatives to boost its micro-short drama industry and tourism [5][8][12]. Industry Overview - Micro-short dramas have gained immense popularity, with the market size expected to surpass 50.4 billion yuan in 2024, outpacing the film market [12]. - The industry is projected to exceed 100 billion yuan by 2027, indicating significant growth potential [12]. - In 2024, the micro-short drama industry is expected to create approximately 64.7 million jobs, showcasing its impact on employment [12]. Nanning's Strategic Initiatives - Nanning has released two key documents in 2023 to support the micro-short drama industry, offering financial incentives for qualifying productions and encouraging the integration of micro-short dramas with tourism [8][14]. - The city aims to enhance its reputation and tourism appeal through the production of micro-short dramas, leveraging its diverse urban landscape and cultural elements [8][17]. Competitive Advantages - Nanning's micro-short drama industry benefits from lower production costs, including competitive rates for extras and scene rentals, making it an attractive location for filmmakers [10][15]. - The city boasts a rich variety of filming locations, including modern skyscrapers and unique cultural settings, which enhance its appeal as a filming destination [10][15]. - Nanning's geographical advantages, such as its proximity to ASEAN countries and favorable climate conditions, further support its growth in the micro-short drama sector [15][18]. Challenges and Considerations - Despite the growth, the micro-short drama industry faces challenges, including the need for creative originality and the risk of administrative interference in content creation [19]. - Balancing commercial success with artistic integrity remains a critical concern for the industry as it evolves [19].

为此，南宁发展微短剧产业的差异化优势是什么？ 从另一个角度来看，一方面由于微短剧多是小制作、拍摄场景相对单一、用户爱消费但艺术评价不高，其流量多停留在线上且转瞬即逝，对拍摄地热度带 动作用有限；另一方面，承载当地城市和文化宣传期待的微短剧，又往往因为选材和表现形式的限制，收视率较低。 在此背景下，南宁提出发展"微短剧+文旅"，从商业效果和城市宣传效果来说，如何找到平衡点？ 爆火微短剧《声色犬马》去年拿下5亿播放量。 IP属地广西的网友轻易在剧里发现了邕江、龙岗大桥、仙葫别墅群……霸道总裁和复仇女律师演绎恩怨情仇的地方，正是自己每天骑电动车、嗦老友粉的 去处。 顺着这条线索摸索，时代周报记者梳理和采访了解到，因为城市景观丰富多元、微短剧制作成本相对较低、短作各个环节公司齐全等原因，在大量出圈或 不出圈的微短剧中，南宁成了扮演"A市"的常客。 微短剧选择南宁，南宁亦想收获微短剧。 今年上半年，南宁先后发布两份文件支持微短剧产业发展，对符合标准的微短剧产品、企业和基地推出真金白银的奖励，如建设专业化、规模化的拍摄场 景，构建"摄影棚+外景"现代化体系，并借其打造一批现象级景点（景区）。 从这番举措不难发现，南宁不仅 ...

Core Viewpoint - Shandong province is leveraging micro-short dramas to enhance its cultural tourism sector, with 29 locations selected for filming, aiming to boost both online traffic and offline visitor retention [1][8] Group 1: Micro-Short Dramas and Cultural Tourism Integration - The integration of micro-short dramas and cultural tourism is seen as a revolutionary approach to enhance attention and emotional value, providing new promotional strategies for traditional tourism [4][6] - Shandong's historical and cultural richness offers a diverse backdrop for micro-short dramas, facilitating high-quality development in this sector [2][3] Group 2: Unique Features of Selected Scenic Areas - Scenic areas like Hongye Shiyan and Lingyan Temple are capitalizing on their unique resources and storytelling potential to attract visitors and film crews [2][3] - Hongye Shiyan has seen significant visitor growth, with 1.2 million expected in 2023 and 1.6 million in 2024, showcasing the effectiveness of integrating micro-short dramas into tourism [2] - Lingyan Temple gained popularity after being featured in the game "Black Myth: Wukong," successfully converting game fans into tourists [3] Group 3: Strategic Development and Collaboration - Scenic areas are adopting differentiated development strategies, focusing on their unique strengths to create tailored micro-short drama experiences [4][5] - Collaboration with universities is emphasized to attract fresh talent for micro-short drama production, enhancing creativity and innovation [5][6] Group 4: Policy Support and Future Prospects - Shandong has established a supportive policy framework to promote the integration of micro-short dramas and tourism, including funding incentives and promotional efforts [7] - The announcement of 29 filming locations is expected to create a fertile ground for high-quality micro-short drama production, further driving tourism growth [7][8]

Core Viewpoint - The micro-short drama industry is rapidly developing in China, facing challenges such as content quality and the need for professionalization, prompting government support for high-quality production and industry growth [1][2]. Group 1: Industry Development - Micro-short dramas are characterized by their small size, fast pace, and dense plots, becoming a vibrant and potential new form of online art [1]. - The National Radio and Television Administration has issued a notice to promote the professionalization and quality development of the micro-short drama industry [1]. - In 2022, the micro-short drama industry in Xi'an generated revenue of 160 million yuan [3]. Group 2: Regional Highlights - Xi'an is a major production hub, with 60 out of every 100 micro-short dramas produced there, focusing increasingly on realistic themes [2]. - In Zhengzhou, the local government has implemented supportive policies, resulting in an average daily output of 4.3 micro-short dramas [5]. - In Zhejiang, the Hengdian Film and Television City has transformed into a micro-short drama shooting base, accommodating over 780 drama crews in the first quarter of this year [8][9]. Group 3: Technological Innovation - Companies like Yunxiang Technology are utilizing AI to enhance scriptwriting and production efficiency, with 24 micro-short dramas released in the first quarter of this year, five of which exceeded 100 million views [2][3]. - Zhengzhou's AI editing system has reduced post-production time from three days to five hours, significantly improving production efficiency [6]. Group 4: Community Engagement - In Zhengzhou, local villagers are participating as actors in micro-short dramas, contributing to their income and community engagement [4][7]. - The filming of micro-short dramas has increased local tourism, with a 30% rise in visitors to scenic spots like the Songshan area due to related productions [6]. Group 5: Government Initiatives - The Shaanxi Provincial Radio and Television Bureau has established funding to support the micro-short drama industry, aiming to produce over 200 quality dramas in two years [3]. - Zhejiang plans to create around 40 excellent cultural tourism micro-short dramas this year, integrating micro-short dramas with tourism [10].