Group 1: Technology Usage - In 2024, UK adults primarily focus on consolidating existing media technology rather than purchasing new devices due to economic pressures, with some opting to downgrade or cancel subscriptions in favor of streaming services [1] - The use of AI tools has significantly increased, with office workers commonly utilizing ChatGPT and Microsoft Copilot for repetitive tasks, and some applying these tools in personal life for tasks like writing applications and planning trips [1] - Smart home devices, particularly smart doorbells, are gaining traction due to security features, although users show resistance to subscription services [1] Group 2: Content Consumption - The trend of online on-demand viewing continues, with the proliferation of smart TVs boosting the usage of public service platforms like BBC iPlayer and ITVX, despite a decline in public trust towards BBC [2] - YouTube has become a major viewing platform, especially among males, surpassing traditional TV and streaming services, while social media usage is becoming more cautious [2] - Public service broadcasts like "Mr. Bates vs. The Post Office" have received acclaim for addressing social issues, highlighting the role of public service media [2] Group 3: Privacy and Security - Most participants view the provision of personal data as a "necessary evil" for using online services, showing a passive acceptance of this reality [2] - Users express confidence in identifying threats like scam calls and emails, primarily through methods such as checking sender addresses and consulting family [2] - Concerns are rising regarding AI-generated content, particularly deepfake videos on social media, leading users to rely on comments for content authenticity [2] Group 4: News Consumption - News consumption is increasingly polarized, with mainstream media facing trust issues, particularly among low-income and minority groups who feel underrepresented [2] - BBC remains the most widely used news service, but its credibility is challenged, leading some to turn to social media and YouTube for alternative news sources [2] - The coverage of the 2024 elections has drawn criticism for its confrontational debate style, with many participants believing media coverage does not significantly influence their voting decisions [2] Group 5: Reflection on Two Decades of Media Life - Over the past 20 years, smartphones have been recognized as the most influential technology, reshaping communication, content consumption, and social interaction [3] - Participants acknowledge the conveniences brought by technology but express concerns over privacy breaches and fragmented family life [3] - AI is viewed as a key variable for the future, with discussions around its potential impact on education and employment, alongside a desire for a return to simpler living [3] Group 6: Industry Guidelines for AI in Translation - The China Translation Association has developed the "Guidelines for the Application of Generative AI in the Translation Industry (2025)" to help the industry navigate technological advancements [5] - The guidelines focus on four dimensions: scenario application, capability enhancement, technology ethics, and quality control, addressing core contradictions in human-machine collaboration [5] - The guidelines will be regularly updated based on industry feedback to ensure ongoing relevance [5]