《脱口秀和ta的朋友们2》

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年赚600万,脱口秀下沉掘金了
投中网· 2025-07-31 06:42
将投中网设为"星标⭐",第一时间收获最新推送 三四线城市脱口秀俱乐部正在遍地开花。 作者丨 翟元元 来源丨 Tech星球 随着腾讯视频综艺《脱口秀和ta的朋友们2》与爱奇艺综艺《喜剧之王单口季2》两档节目的热播, 脱口秀市场关注度达到一年之中的巅峰。 以下文章来源于Tech星球 ,作者翟元元 Tech星球 . Tech星球,聚焦互联网前沿科技和新商业。 灯塔数据显示,两档节目开播至今,播放市场占有率最高分别达到11.45%、9.04%。虽然与去年相 比热度略有下滑,但依然火爆。 与往年相比,今年线上脱口秀节目一个明显的变化是,新的爆梗脱口秀演员涌现,房主任、小帕、王 小利等脱口秀演员成为新一代脱口秀代表,房主任更是被被观众封为今年的脱口秀紫薇星,"行业的 瑰宝"。 脱口秀演员新秀崛起,线上流量热度也极大的带动了线下脱口秀演出市场的热情,脱口秀线下演出可 谓如火如荼。而且,脱口秀市场也从"北上广"一线城市向下沉市场拓展,三四线城市脱口秀俱乐部 正在遍地开花。 综艺带火线下剧场,开放麦场次增加30% 综艺脱口秀最大的贡献在于,它让整个脱口秀市场的受众变得越来越多。它不仅造星,也创造财富。 两档综艺脱口秀节目,笑果 ...
脱口秀掘金下沉市场,三四线年轻人买账吗?
3 6 Ke· 2025-07-29 00:20
Core Insights - The popularity of stand-up comedy shows has peaked with Tencent's "Talk Show and Its Friends 2" and iQIYI's "King of Comedy Season 2," achieving market shares of 11.45% and 9.04% respectively, despite a slight decline compared to last year [1] - A new generation of stand-up comedians, such as Fang Zhuren and Xiao Pa, has emerged, significantly boosting both online and offline comedy markets [1][2] - The offline stand-up comedy scene is thriving, with a notable increase in open mic events, up by 30% in Beijing, indicating a growing interest in the genre [2][3] Industry Trends - The rise of online comedy shows has expanded the audience base for stand-up comedy, creating wealth and opportunities for new talent [2] - Offline venues are benefiting from the popularity of online shows, with established comedians drawing larger crowds to live performances [2][5] - The market is expanding beyond first-tier cities, with stand-up clubs proliferating in third and fourth-tier cities, indicating a shift in audience demographics [6][8] Audience Dynamics - The audience for offline performances is increasingly diverse, with many first-time attendees and a significant portion coming from online platforms [5][9] - In third and fourth-tier cities, the audience is primarily aged 18-40, with a higher percentage of female attendees [9] Economic Aspects - The ticket pricing for stand-up shows in lower-tier cities is around 50 yuan, comparable to local movie ticket prices, while performers earn between 50 to 200 yuan per show [8][9] - The financial viability of stand-up clubs varies, with some struggling to break even while others, particularly in larger cities, report annual revenues of around 6 million yuan [10][14] Talent Development - The quality of open mic events has improved, attracting well-known comedians and increasing ticket prices from 9.9 yuan to 39.9 yuan [3] - Stand-up comedians are increasingly using social media and short videos to build their personal brands and attract audiences [15] Market Segmentation - The stand-up comedy industry is becoming more segmented, with distinctions between clubs focused on stand-up and those emphasizing interactive performances [14][16] - The top-tier clubs and brands are capturing a larger share of the audience and revenue, while new entrants face challenges in monetizing their efforts [16]