今年已经是可乐在小城经营喜剧厂牌的第二个年头。 2024 年他裸辞回到家乡，怀揣着 "每个人都能说 5 分钟脱口秀" 的信念，先后在平顶山、许昌投下 50 万，开了两家剧场，旗下有十多位脱口秀演员。 起初 4 小时售罄 120 张票的热度，让他以为抓住了理想的微光。可成为常态的现实却是台下的观众常常只有个位数，偶尔会有新人演员因为实在调动不起 观众情绪，演着演着就走下了舞台， 租金要付，演员要养，他跑去北京上海花上万元参加培训，回来手把手教团队；为补贴开支，每个周末坐六七个小时高铁跑专场，一场 3000 块的商演收 入，成了支撑剧场活下去的 "救命钱"。 如今，可乐的目标简单得近乎卑微："每场观众能超过 30 人就行"。 在脱口秀行业 "内容同质化、人才流失、盈利难" 的大困局下，这个小城厂牌的故事，或许无关明星梦的璀璨，却藏着一群普通人用热爱对抗平庸的细碎 光芒 ——当华灯初上，小城的夜晚按部就班来临时，总有一些人，努力挖掘着用幽默丰富生活的可能。 以下是可乐和他的喜剧厂牌"海啸喜剧"的故事。 周四，晚上七点半，景区一侧的商业街里行人稀疏，大多数门店都打了烊，点点如星光的路灯下，海啸喜剧工厂迎来了本周的首次 ...

据省文旅厅消息，据初步测算，2025年国庆假期第五天（2025年10月5日），全省4A级及以上景区接待 游客262.8万人次；纳入监测的14段古驿道沿线重点区域接待游客39.8万人次；纳入监测的13家红色旅游 经典景区接待游客19.8万人次；纳入监测的100个乡村旅游点和历史古村落接待游客32.2万人次；纳入监 测的80个重点公共文化机构接待市民游客33.5万人次。 各类音乐会精彩不重样 推出极具性价比"多日游" 清远市推出多条极具性价比的"多日游"路线，结合"悦游清远，一图通达"2025清远文旅金秋惠民消费季 活动，为游客提供美食、游玩、住宿、购物等假期"一站式"旅游体验。清远长隆度假区推出"来清远长 隆五大非洲神兽贺国庆"活动，吸引众多游客打卡参观。 佛山市推出"龙舟宴"、龙舟美食集市、城市品牌主题彩龙、龙舟旅游路线、龙舟文化嘉年华等特色主题 活动，让市民游客尽情享受"吃看赏玩一条龙"服务，众多龙舟主题活动也凸显出佛山龙舟文化的蓬勃生 机。 汕头市"潮味烟火"在假期期间持续火爆出圈。汕头文旅在美团大众点评"必吃榜"推出专属"国庆逛吃指 南"，为游客专属定制线上美食之旅，附带打卡基金、逛吃包、行李牌等周边福 ...

Core Insights - Stand-up comedy has become a popular form of entertainment in Suzhou, with significant growth in performance frequency and ticket sales in recent years [1][2][4] - The local comedy scene is characterized by a variety of performance formats, including open mics, ensemble shows, and solo performances, catering to diverse audience preferences [2][3] - The economic environment in Suzhou supports the growth of the stand-up comedy industry, with a strong consumer willingness to pay for entertainment [4][5] Industry Growth - In the first half of this year, the number of stand-up comedy performances increased by 54.1% year-on-year, and ticket sales surged by 134.9%, making it the second-largest category of theater performances [1] - Suzhou has seen a rise in the number of comedy clubs, with over 40 performances currently available for ticket sales, ranging from 9.9 yuan to 580 yuan [1][4] - The average attendance rate for performances at the "Lai Sai Comedy" club is approximately 80%, indicating strong audience engagement [2][7] Market Dynamics - The "breaking the circle" effect of stand-up comedy is evident, as it is increasingly accepted in various social contexts, including corporate events and team-building activities [5][6] - Major venues like the Suzhou Bay Grand Theater have incorporated stand-up comedy into their regular programming, leveraging its simplicity in staging and strong audience demand [5][6] - The integration of stand-up comedy into commercial spaces, such as shopping malls, is enhancing customer engagement and driving foot traffic [6] Talent Development - The local comedy scene faces challenges in talent cultivation, with a limited number of homegrown performers available [7] - Efforts are being made to nurture local talent through training programs and opportunities for new comedians to perform [7] - The industry recognizes the need for a balance in content creation, emphasizing the importance of originality and avoiding offensive material [7]

Group 1 - The core viewpoint emphasizes the need for reform and innovation in cultural systems to overcome development bottlenecks and stimulate vitality, aligning with Xi Jinping's cultural thoughts and directives [1][3] - The construction of the Changsha Workers' Cultural Palace is nearing completion, with plans for delivery within the year, highlighting the importance of optimizing public cultural facility layouts and enhancing service effectiveness to meet new cultural demands [3] - The focus on integrating culture with technology and tourism aims to promote high-quality development in Changsha's cultural sector, fulfilling the cultural mission of the new era [1][3] Group 2 - The establishment of the New Era Civilization Practice Center in the Dongtang Street community is aimed at deepening community engagement and promoting innovative practices in cultural education [6] - The archaeological work in Changsha is encouraged to preserve and interpret cultural relics, emphasizing the need for a strong professional talent pool and the integration of technology in cultural heritage [6] - The Changsha Art Museum is recognized as a vital channel for meeting cultural needs and enhancing social civilization, with a call for innovative exhibition models and improved management to boost public participation [9] Group 3 - The encouragement for performing arts venues like the Xiaoma Comedy Theater to maintain a positive creative direction and promote popular art forms reflects a commitment to cultural vitality and community engagement [9]

今日，中国演出行业协会联合灯塔研究院发布"2025年上半年剧场热门项目和消费趋势洞察"。据中国演出行业协会票务信息采集平台监测，2025年上半年 专业剧场、小剧场新空间等剧场类演出16.05万场，票房收入54.02亿元，观众人数2055.01万人次；位列票房收入前200的剧场类演出IP（含小剧场和演艺 新空间）场次、票房、观众人数较2024年同比均有显著提升。 2025年上半年，话剧保持在所有演出品类中的优势地位，场次同比增长16%，票房同比增长3%，《出马》《戏台》《太白金星有点烦》等项目受到市场 追捧。 脱口秀由于在专业剧场演出场次激增，带动脱口秀整体票房显著增长，演出场次同比增长54.1%，票房同比增长134.9%，已成剧场类演出第二大品类。 舞蹈演出市场则整体趋稳，票房小幅增长，精品舞剧持续发挥市场引领作用，《只此青绿》《红楼梦》《天工开物》《孔雀》等保持较高热度，带动传统 文化破圈传播效果显著。 音乐剧市场增长持续，票房同比增长15.1%，原创音乐剧《锦衣卫之刀与花》《赵氏孤儿》等引起观演热潮。国际经典剧目引进加速，《巴黎圣母院》 《日落大道》《芝加哥》等在巡演城市均以多场次赢得市场关注，以上海为唯 ...

Core Viewpoint - The article discusses the challenges and transformations within the stand-up comedy industry in China, particularly focusing on the impact of popular variety shows on the market dynamics and the necessity for clubs to have star performers to survive in a saturated environment [5][30]. Group 1: Industry Growth and Challenges - The stand-up comedy market in China saw rapid growth from 2018 to 2022, with market size increasing from 720 million to 3.23 billion yuan, reflecting a compound annual growth rate of 45.8% [9]. - The initial success of shows like "Roast" and "Stand-Up Comedy Competition" led to a surge in the number of comedy clubs and performers, with many clubs opening in major cities [11][12]. - However, by 2023, the market became oversaturated, leading to a decline in profitability for many clubs, with some closing within months of opening [13][26]. Group 2: Impact of Star Performers - The presence of star performers from popular shows has become crucial for clubs to attract audiences and generate revenue, as many clubs without such talent struggle to survive [30]. - Clubs like "Xifan Comedy" have benefited from the popularity of their signed performers, leading to increased ticket sales and audience engagement [16][19]. - The competition for visibility and success has intensified, with only a small number of performers gaining significant exposure through major variety shows, making it difficult for the majority to break through [17][30]. Group 3: Evolution of Business Models - Comedy clubs are increasingly shifting towards a talent agency model, focusing on nurturing and promoting performers to become stars, which is essential for sustaining their operations [19][30]. - The industry is witnessing a trend where clubs must not only host performances but also actively manage and develop their talent to ensure long-term viability [30][38]. - Clubs are implementing various strategies, such as hosting competitions and open mic events, to discover and cultivate new talent, although the process remains challenging and time-consuming [34][37]. Group 4: Future Outlook - The article suggests that the industry may stabilize by 2024, but the focus will remain on securing star talent to drive ticket sales and audience interest [14][15]. - The rise of social media and short video platforms presents new opportunities for comedians to build their brands and reach wider audiences, which clubs are beginning to leverage [39][40]. - Despite the challenges, the passion for stand-up comedy remains strong among many performers and club owners, indicating a resilient spirit within the industry [20][41].

Core Viewpoint - The night economy in China is thriving, driven by cultural consumption and leisure tourism, becoming a key focus in national economic and social development strategies [7][10]. Group 1: Night Economy Development - The night economy is characterized by new cultural consumption patterns and leisure activities, with events like the "Stand-up Comedy and Friends 2" attracting large audiences and enhancing weekend experiences [7][8]. - The Shanghai Pudong Museum's "Masterpieces from the Musée d'Orsay" exhibition has generated over 10 million yuan in sales from over 200 authorized cultural products, indicating strong consumer interest [8]. - The relationship between performance events and commercial districts is a closed loop of shared traffic and value, enhancing both the cultural and commercial appeal of urban areas [9]. Group 2: Consumer Behavior and Trends - Young audiences are driving the demand for stand-up comedy, with high consumption willingness and social needs, leading to extended stays in commercial areas before and after performances [8][9]. - The rise of night markets and cultural experiences reflects a growing consumer preference for unique dining and shopping experiences, alongside traditional cultural offerings [11][12]. Group 3: Technological Integration - The integration of technology in night economy initiatives, such as drone shows and immersive experiences, is enhancing cultural offerings and attracting visitors [12]. - Companies are innovating with technology to create engaging night tourism products, such as holographic projections and themed light shows, to revitalize tourist attractions [12][13]. Group 4: Policy Support and Future Outlook - Cities are increasingly focusing on cultural leadership and brand building, with policies shifting from broad coverage to targeted investments in night economy initiatives [13]. - Shanghai has introduced ten measures to support the development of night economy landmarks, including enhancing night performance activities and optimizing approval processes for night events [13].

Core Viewpoint - The stand-up comedy market is experiencing significant growth, particularly in lower-tier cities, driven by popular online shows and an influx of new talent [4][11][18]. Group 1: Online and Offline Market Dynamics - The popularity of Tencent's "Stand-Up Comedy and Its Friends 2" and iQIYI's "Comedy King Stand-Up Season 2" has peaked audience interest in the stand-up comedy market, with market shares reaching 11.45% and 9.04% respectively [4]. - The rise of new stand-up comedians has invigorated the online scene, which in turn has positively impacted offline performances, leading to a surge in live shows [6][10]. - The number of open mic events in Beijing has increased by at least 30%, indicating a growing interest in live performances [5]. Group 2: Audience and Revenue Insights - The audience for offline shows is becoming more diverse, with many first-time attendees, while established venues attract a more targeted audience [9][13]. - Ticket prices for stand-up shows in lower-tier cities are generally around 50 yuan, which is about twice the price of a movie ticket [12]. - Stand-up comedians in lower-tier cities typically earn around 100 yuan per performance, with full-time comedians being rare due to insufficient income [13][16]. Group 3: Industry Challenges and Opportunities - The stand-up comedy industry is witnessing a divide, with top-tier clubs and brands capturing most of the audience and revenue, while new entrants struggle to achieve profitability [18]. - The survival of many clubs in lower-tier cities is uncertain, with some operators reporting no return on investment after three years [16]. - The industry is evolving, with comedians increasingly leveraging social media and short videos to build their personal brands and attract audiences [17].

Core Insights - The article highlights the rapid growth and popularity of the comedy venue "Yi Zhi Mai" in Hangzhou, which has been performing over 50 shows monthly and attracting more than 50,000 audience members since its establishment last year [3][4] - The venue is facing space constraints and is actively seeking a larger location to accommodate its growing audience and business needs [3][4] - The "Yi Zhi Mai" team has identified three key requirements for a new venue: sufficient space, convenient transportation, and high foot traffic [4] Venue Selection Process - The Up City Cultural Development Center responded promptly to the venue's needs by evaluating various cultural and commercial spaces in the area [4] - After thorough consideration, "Yun He Ying Xiang" was chosen as the new location due to its proximity to public transport and its cultural significance [4][6] - The new venue includes two theaters and is strategically located near a subway station, aligning perfectly with the venue's requirements [4] Support for Cultural Enterprises - The Up City Cultural Development Center is committed to providing ongoing support to "Yi Zhi Mai" by introducing various policies aimed at assisting cultural enterprises [5][6] - The center's service philosophy focuses on proactive, professional, and responsive support to address the development challenges faced by local cultural brands [6] - Upcoming initiatives include hosting the Hangzhou Comedy Festival and developing local cultural content IP landmarks [6] Policy Initiatives - In March, Up City introduced a series of supportive policies for the cultural industry, aiming to foster a favorable ecosystem for cultural enterprises [7] - The policies include financial support of up to 5 million yuan for innovative projects in the cultural sector, emphasizing the development of new business models and digital cultural products [7] - The Up City Cultural Development Center aims to fully utilize provincial and municipal cultural policies to ensure that local enterprises benefit from available support [7]

Group 1 - The influence of stand-up comedy has become increasingly significant in 2024, serving as a medium for emotional expression, stress relief, and social discourse [1] - Stand-up comedy has expanded beyond television to social media and short video platforms, integrating with literature, music, and film, thus becoming a cultural symbol of contemporary life [1] - The series of reports titled "The Rising Stand-Up Comedian" highlights the journey of comedians like "Pumpkin," who transitioned from a delivery worker to a full-time stand-up comedian [1] Group 2 - "Pumpkin," born in 1996 in Baoji, Shaanxi, faced numerous challenges, including academic failures and various jobs, before discovering his passion for stand-up comedy [5][9] - After moving to Shanghai, "Pumpkin" adapted to the fast-paced environment and learned to connect with urban audiences, which required understanding new cultural references [24][25] - The stand-up comedy industry in China is still in its early stages, primarily appealing to younger audiences, with potential for growth as more people seek comedic content [32]