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阅文CEO侯晓楠:构建韧性生态,短剧年产122部、漫剧百部破千万、衍生品GMV大涨
Sou Hu Cai Jing· 2026-02-09 06:35
Core Insights - The CEO of the company outlined three core strategic directions for 2025: "Evergreen Content, IP+AI, and Globalization" [2][6] - 2025 is viewed as a year for solidifying foundations and cultivating new growth drivers amid industry adjustments, focusing on building a resilient and evolving ecosystem [2] - The company achieved significant milestones in various areas, including network literature, IP commercialization, and AI advancements [2][4] Network Literature - The company reported record-breaking subscriptions for top works, with titles like "The Master of Mystery" and "The Great Decree" surpassing 300,000 subscriptions for the first time [2] - The new generation of creators is emerging rapidly, with 65% of newly signed authors being born after 1995, marking the youngest cohort in history [2] IP and Media Adaptation - The company has successfully adapted its IP into various media formats, achieving nine consecutive hits in film and television adaptations, with 33 new long dramas having over 20 million views in 30 days [3] - The animation sector continues to dominate, with the company holding nine out of the top ten spots in effective viewership rankings [3] Emerging Business Areas - Short dramas, comic dramas, and derivative products have become new growth engines, with 122 short dramas produced in a year and several achieving over 1 billion views [4] - The company reported a GMV of 480 million yuan for derivative products in the first half of the previous year, nearing the total for the entire year of 2024 [4] AI Innovations - The company launched "Miaobi Tongjian," an industry-first deep understanding capability for web literature, enhancing the creative process and supporting various stages of IP lifecycle [4] - AI is expected to amplify the value of original content, with the company planning to embrace AI across content incubation, production, and global development [5] Globalization Efforts - The company has accelerated its global expansion, with nearly 400 million cumulative users on its platform WebNovel and significant growth in emerging markets [5] - By October 2025, the company had facilitated the international release of over 13,600 Chinese web novels, 2,100 comics, and 80 animations [5] - The company aims to build internationally influential benchmark IPs while deepening its focus on key regions and multi-language expansion [6]