Core Insights - The 38th Beijing Book Fair showcased the Reader Publishing Group and its eight affiliated publishers, emphasizing high-quality development in the publishing industry and promoting national reading initiatives [1][5] - The exhibition featured over 600 quality books and more than 100 cultural products, utilizing a "exhibition + activities + cultural products" model to engage the public and promote reading [1][5] Group 1: Exhibition Highlights - The exhibition area was divided into clear functional zones, including a premium book area, activity area, business negotiation area, and e-commerce live streaming area, catering to both professional exchanges and public experiences [2] - The Reader magazine, recognized as one of China's most valuable brands with a brand value of 57.685 billion yuan, attracted significant attention, with many visitors seeking out past issues [3] Group 2: Cultural Activities and Engagement - Various cultural activities, such as new book launches and discussions on historical publications, fostered a rich academic atmosphere and encouraged public engagement in reading [3][5] - The "Reader Cultural Creation" exclusive exhibition area featured products like the "Reader Calendar 2026" and "Dunhuang Silk Scarf," blending regional culture with contemporary design to attract a wider audience [3] Group 3: Interactive Experiences - The "One Store One Chapter" stamp collection activity was popular, allowing visitors to collect stamps corresponding to cultural symbols from Gansu, which could be exchanged for small gifts [4] - Live streaming from the exhibition allowed editors to share stories behind the books, extending the reach of the event beyond physical boundaries and promoting reading to a broader audience [4]