文化与产业融合

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创新供给壮大消费市场
Jing Ji Ri Bao· 2025-09-25 22:10
消费是经济增长的重要引擎,是畅通国内大循环的关键环节。为大力提振消费,全方位扩大国内需求, 着力改善民生,从文旅融合到产业升级,从城市商圈到乡村消费,各地正全面开展消费提质增效的多元 实践,努力以高质量供给创造新需求,不断满足人民群众美好生活新需要。 生产决定消费,消费是生产的目的,并为新的生产创造新的需要,二者密切相关,相互促进。当前,增 强消费对经济增长的拉动作用,成为推动经济结构优化、实现高质量发展的重要抓手。今年以来,各地 深入实施提振消费专项行动,创新消费供给,消费潜能加速释放。来自福建、湖北、四川的调研显示, 创新供给能够有力壮大消费市场,盘活文旅资源,并带动城市的产业升级。 创新有多强 活力有多大 高频足疗养生仪通过高频震动活络脚底穴位;按摩椅增加AI语音功能随时听从消费者指令……在福建 省福安市溪潭镇工业园区,荣耀科技公司的多款产品摆成了矩阵。"无论是外观还是功能,均根据客户 需求进行研发和生产,与传统按摩器具相比,其精密度和舒适度均有更大提升。"荣耀科技公司生产部 部长陈黄森说,捕捉到银发经济以及健康消费需求增长的机遇,他们推出50多种产品,年产按摩椅30万 台,2024年实现产值2.59亿 ...
山东曹县:一条裙子带动的百亿产业链
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-28 00:37
Core Insights - The article highlights the booming Hanfu industry in Cao County, particularly focusing on the popularity of the Ma Mian skirt, which has become a cultural symbol and a significant economic driver for the region [1][6]. Group 1: Sales and Market Performance - In the first four months of 2025, the sales revenue of Hanfu in Cao County reached 39.31 billion yuan, marking a year-on-year increase of 16.2% [1]. - The Hanfu industry in Cao County is projected to achieve total online and offline sales exceeding 120 billion yuan in 2024, capturing nearly half of the national market share [6]. Group 2: Supply Chain and Production Challenges - The surge in demand for Ma Mian skirts led to a dramatic increase in fabric prices, with prices in Zhejiang Haining rising from 23 yuan to 35.6 yuan per meter [2]. - The production capacity of Jacquard machines is limited, with a single machine able to produce only 70 to 100 meters of fabric per day, translating to a maximum of 30 skirts [2]. Group 3: Innovation and Intellectual Property - Cao County has established a rapid intellectual property protection center, reducing the patent approval time for Hanfu designs to 10 days, allowing companies to quickly bring products to market [3]. - The local government has implemented policies to support small and micro enterprises in enhancing their original design capabilities and securing patents [3]. Group 4: Cultural Promotion and Consumer Engagement - The "Cao City Night Street" has been transformed to reflect the aesthetics of Ma Mian skirts, attracting tourists and enhancing the cultural experience [4]. - Various promotional activities, including the Cao County Hanfu Cultural Festival, have been organized to deepen consumer engagement and stimulate purchasing interest [5]. Group 5: International Expansion - Cao County has participated in international garment exhibitions and cultural exchange activities in over ten countries, increasing the global visibility of Ma Mian skirts [6]. - Collaborations with cross-border platforms like Shein and TEMU are aimed at promoting Ma Mian skirts in international markets, enhancing product value [6].
昌邑:经纬天地织锦绣,破茧成蝶飘四海
Da Zhong Ri Bao· 2025-08-07 03:01
Group 1: Industry Transformation - Changyi has evolved from a traditional textile industry to a comprehensive supply chain, enhancing cost control and supply stability, with annual yarn production reaching 220,000 tons and fabric output exceeding 700 million meters [1] - The textile industry in Changyi has achieved a total output value of over 16 billion yuan, with significant growth in the ultra-fine fiber sector, which saw a 26.3% increase in output value to 9.184 billion yuan [4][3] Group 2: Technological Innovation - Shandong Kaitai Ultra-fine Fiber Co., Ltd. has captured 60% of the domestic market and over 40% of the global market for ultra-fine suede leather, thanks to significant investment in R&D and the development of innovative products [2] - The company has developed a new ultra-fine fiber suede automotive interior leather, breaking the reliance on imports in the automotive interior industry [2] Group 3: Cultural Integration - Changyi is leveraging its rich silk culture to enhance its brand, with initiatives such as the Silk Culture Museum showcasing nearly 30,000 artifacts and promoting traditional silk production techniques [5] - The "Qingyun Dye" brand, utilizing plant dyeing technology, has over 50 patents and emphasizes eco-friendly products, contributing to a cultural revival in the silk industry [6] Group 4: International Expansion - Changyi's textile products have a significant presence in international markets, with exports to over 30 countries and a focus on expanding into Africa through local production facilities [7][8] - In the first five months of 2025, the textile and apparel export value reached 2.36 billion yuan, with 1.63 billion yuan attributed to exports to Africa, highlighting the region's growing importance [8] Group 5: Digital Transformation - The establishment of a cloud warehouse and live streaming sales platform has enabled Changyi's textile companies to achieve 100% e-commerce integration, with sales exceeding 30 million yuan in the first half of the year [9] - Companies are actively exploring cross-border e-commerce and digital marketing strategies to enhance their global reach and brand presence [8][9]
文化兴城兴村兴企 打造新消费体验地
Sou Hu Cai Jing· 2025-06-03 11:58
Core Viewpoint - The article highlights the cultural and economic development of Suifenhe, a border city in China, emphasizing the integration of culture with tourism and industry to drive high-quality economic growth. Group 1: Cultural Events and Exhibitions - The "Hundred Years of Port Calligraphy and Carving Exhibition" in Suifenhe features nearly 200 calligraphy works created by 80 renowned artists, showcasing the blend of traditional craftsmanship and modern aesthetics [8] - The exhibition aims to attract visitors and promote cultural tourism, marking a successful attempt to enhance local economic development through cultural initiatives [8] Group 2: Rural Cultural Development - The "National Demonstration Farmers' Bookstore" in Funing Town serves as a cultural hub and a "smart hub" for agricultural product sales, generating 150,000 yuan in sales last year [9] - Cultural activities, such as the first village basketball competition, have increased local engagement and consumption, demonstrating the positive impact of culture on rural revitalization [9] - E-commerce in Suifenhe is booming, with projected online retail sales exceeding 1.7 billion yuan in 2024, indicating a significant shift in rural economic dynamics [9] Group 3: Red Culture and Education - Suifenhe has developed a "Walking Ideological and Political Course" brand by leveraging its rich red resources, including the Red International Passage Memorial Hall, which has become a national model for patriotic education [10] - The city hosts numerous educational activities, attracting over a hundred research teams annually to its historical sites [10] Group 4: Winter Sports and Tourism - The implementation of the "Suifenhe Ice and Snow Economic Development Action Plan" has led to the upgrade of ski resorts and the establishment of export equipment enterprises, with winter tourism revenue now accounting for 35% of annual tourism income [11] - The city promotes a diverse tourism experience by integrating red culture, ice and snow activities, and health tourism, creating a year-round tourism ecosystem [11] Group 5: Cultural Innovation and Consumption - Suifenhe has developed various cultural products, including hand-painted dolls and creative ice pops, enhancing the local tourism experience and attracting visitors [12] - The "Suifenhe Smart Tourism Platform" offers comprehensive services, allowing tourists to explore the city easily, thus promoting cultural consumption [12] - The recent calligraphy exhibition has expanded the cultural space of the city, fostering a new cultural brand as part of its economic strategy [12] Group 6: Overall Development Strategy - Suifenhe aims to integrate cultural industries with urban development and rural revitalization, positioning itself as a vibrant border city with a unique cultural identity [13] - The city is committed to leveraging its cultural resources to drive economic growth and enhance the quality of life for its residents [13]
广晟控股集团亮相文博会展示文化与产业融合发展成果
Jing Ji Wang· 2025-05-30 08:09
Core Viewpoint - Guangsheng Holdings Group showcased its achievements in empowering high-quality development through cultural construction at the 21st China (Shenzhen) International Cultural Industries Fair, held from May 22 to 26 [1]. Group 1: Exhibition Highlights - The exhibition design cleverly incorporated Lingnan traditional cultural elements and was divided into multiple thematic areas, including cultural achievements display, interactive experiences, and product showcases [2]. - The interactive experience area highlighted traditional craftsmanship, such as the hand-crafted silverwork from Guangdong Gold Group and the full-scene lighting technology from Foshan Lighting, allowing visitors to experience the integration of culture and technology through VR [4]. - The product display area featured innovative products from various subsidiaries, including Lingnan cultural gold jewelry, automotive-grade electronic products, a 130-inch ultra-high-definition display, high-performance composite metal materials, signature Cantonese snacks from Huameida Hotel, and cultural creative products from Guangsheng Culture [4]. Group 2: Corporate Philosophy - Guangsheng Holdings Group emphasizes the importance of corporate culture and the implementation of its FAITH management philosophy, which stands for Focus, Actions, Innovation, Technology, and Human-oriented [6]. - The FAITH philosophy is rooted in the reflection on the original mission of state-owned enterprises and combines problem-oriented and goal-oriented approaches to reform and development [6]. - The company aims to continue promoting the deep integration of culture and technology to inject new momentum and vitality into its high-quality development [6].
信息港“文化+”新势力崛起,激活城市创新基因
Hang Zhou Ri Bao· 2025-05-30 03:39
Group 1 - The core concept of "Yash" digital human technology allows for the creation of highly realistic virtual avatars with over 99% synchronization in lip movement and voice, requiring only a few minutes of filming and a few hours of backend training [1] - This technology has been successfully applied in various industries, including cultural tourism, e-commerce live streaming, and public services, with a cost that is only 2% of that of real human hosts [1] - The integration of culture and industry is seen as a key factor in urban development, with "Cultural+" serving as a new development pivot for the information port, facilitating the transition of tech companies from labs to market [1] Group 2 - The information port is leveraging "Cultural+Tourism" to overcome the geographical limitations of traditional cultural tourism, promoting the construction of a digital marketing ecosystem by leading live e-commerce companies [2] - The "Cultural+" strategy not only focuses on industrial integration but also serves as an experiment in the coexistence of youth and the city, with plans for over 50 events this year aimed at fostering innovation and community interaction [2] - The information port is exploring the integration of digital economy and cultural innovation, with future plans to deepen practices in "Cultural+Technology" and "Cultural+Education" to stimulate new momentum for industrial upgrades [2]
文博会上,这些“海南宝贝”很抢眼
Hai Nan Ri Bao· 2025-05-24 01:26
Group 1 - The Hainan Pavilion at the 21st Shenzhen International Cultural Industries Fair showcases a blend of culture and industry, highlighting the concept of "Cultural+" [3][4] - Hainan Huanghuali wood sculpture, a significant cultural artifact, is represented by a 3-meter tall piece named "Nine Dragons Column," valued at tens of millions, demonstrating the transition from traditional furniture to diverse applications [3][4] - Hainan Red Clay Ceramics, developed by Hainan Hongni Ceramics Culture Co., showcases unique kiln transformation effects due to volcanic ash, leading to innovative product lines that integrate local culture [4][5] Group 2 - The micro gray sculpture by Wenchang's representative inheritor, Xu Dalian, reflects a modern approach to traditional techniques, aiming to meet consumer demand through stylish designs [5][6] - The tea industry is recognized as a cultural carrier, with the Wuzhishan Impression Waterful Tea Cooperative emphasizing the cultural storytelling aspect of tea through innovative packaging and product design [6]
当敦煌遇见“新平衡主义”:一场文化与产业的双向奔赴
Hua Xia Shi Bao· 2025-05-20 03:43
Core Insights - The event "New Balance · Oriental Beauty" organized by Infinitus (China) integrates traditional Chinese health culture with Dunhuang aesthetics, providing a new approach for cultural and industrial integration in the context of rising national consumption and modernization of traditional Chinese medicine [1][3][14] - The collaboration between Infinitus and Dunhuang culture highlights the importance of cultural soft power in enhancing industrial hard power, showcasing a unique path for innovation and development in the health industry [3][12] Group 1: Cultural Integration - Dunhuang, a cultural treasure on the Silk Road, embodies a thousand years of artistic and civilizational heritage, which aligns with Infinitus's philosophy of "New Balance · Oriental Beauty" [1][10] - The event emphasizes the harmony of form, energy, and spirit in Eastern aesthetics, resonating with the balance inherent in traditional Chinese health practices [3][10] - The partnership aims to elevate product value through cultural core, using products as a medium to disseminate traditional culture [1][12] Group 2: Health Philosophy - Infinitus addresses modern stress-induced imbalances by promoting the "New Balance" initiative, which includes a "Three Adjustments and Four Rationalities" framework to help individuals achieve physical and lifestyle balance [5][15] - The synergy between Infinitus and its brand Sleek is highlighted, where internal health practices support external beauty, creating a holistic approach to health and wellness [5][12] Group 3: Innovation and Market Positioning - The collaboration is seen as a significant step in redefining the health industry, moving from being followers to becoming industry definers through cultural and innovative practices [15][17] - Infinitus plans to expand its product offerings by integrating Dunhuang cultural elements into various health and beauty products, enhancing consumer engagement and loyalty [12][18] - The initiative reflects a broader trend where consumers are increasingly willing to pay for products with cultural added value, thus enhancing brand premium and loyalty [12][14]