《酱园弄・悬案》

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《南京照相馆》,拯救暑期档?
投中网· 2025-08-03 07:04
Core Viewpoint - The article discusses the unexpected box office success of the film "Nanjing Photo Studio," which has revitalized the sluggish summer film market in 2023, highlighting the importance of quality content in attracting audiences [6][10][21]. Group 1: Film Performance - "Nanjing Photo Studio" achieved a remarkable opening day box office of 60 million, with a total of over 600 million by July 29, and a high rating of 8.6 on Douban from 100,000 users [7][10]. - The film's box office predictions were significantly revised upwards, with initial estimates of 1.2 billion later adjusted to 3.2 billion by the AI prediction models [7][10]. - The film's success contrasts with other major releases, which underperformed despite star-studded casts and high expectations [20][24]. Group 2: Market Context - The summer box office in 2023 was described as "frozen," with total earnings only reaching 54.6 billion by July 29, compared to 206 billion in 2022 [16][18]. - The lack of blockbuster films has led to a significant decline in cinema attendance, with average audience numbers per screening dropping to 2-4 people [18][24]. - The film industry is facing a disconnect between filmmakers and audiences, with many films failing to resonate despite similar quality to past hits [24][25]. Group 3: Audience Insights - Female viewers made up 65.8% of the audience for "Nanjing Photo Studio," with a diverse age distribution, particularly strong among those aged 20-24 and over 40 [15]. - The article notes a shift in audience expectations, with films needing to achieve higher ratings (above 8) to attract viewers, contrasting with previous years where ratings above 6 sufficed [25][26]. - The competition from alternative entertainment forms, such as micro-dramas, has intensified, making it crucial for films to deliver compelling stories to draw audiences back to theaters [26].