《长三角一体化地图集》

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城记 | 从文创潮到“嘉年华”,从上海书展看文化消费的“热辣滚烫”
Zhong Guo Jin Rong Xin Xi Wang· 2025-08-21 12:06
Core Insights - The recently concluded Shanghai Book Fair achieved remarkable results, attracting over 382,000 visitors, a year-on-year increase of 28.4%, with total book sales reaching 64.727 million yuan, up 31.6% [2] - The fair featured 1,267 reading activities, a 23.8% increase from the previous year, and showcased 371 publishing units with 160,000 book titles, highlighting the cultural consumption's ability to energize a city [2] Group 1: Transformation of Physical Bookstores - The 2025 Shanghai Book Fair introduced a new "Yangtze River Delta Brand Physical Bookstore Exhibition Area," indicating a focus on the transformation of physical bookstores [3] - Many participating bookstores are recognized as "Most Beautiful Bookstores" in the country, providing reference points for the transformation of physical bookstores [3] - Bookstores are exploring various strategies such as self-operated outlets, same-city delivery, and combining bookstores with cafes to adapt to challenges posed by online retail and rising costs [3] Group 2: Cultural and Creative Products - Bookstores are integrating local cultural elements and unique creative products to achieve brand differentiation, showcasing a diverse representation of regional culture [4] - The exhibition allows bookstores to extend their retail operations from traditional spaces to open platforms, fostering closer connections with publishers and creative brands [4] - The integration of books, cultural products, and activities is transforming physical bookstores into multi-dimensional cultural platforms [4] Group 3: E-books and Audiobooks - The Shanghai Book City is embracing e-books and audiobooks, offering a membership that provides access to 50,000 e-books and 30,000 audiobooks, emphasizing the complementary nature of different reading formats [5] - The balance between physical and digital reading is evident, with popular online literature often transitioning to physical publication, demonstrating a dynamic relationship between the two formats [5] Group 4: Cultural Economy and Consumer Behavior - The cultural economy was a highlight of this year's book fair, with traditional cultural products and creative merchandise gaining popularity, leading to significant sales [8] - Despite some complaints about the reduced focus on books, official data shows that both book sales and creative product sales have increased significantly, indicating a thriving market [8] - The introduction of creative products is seen as a necessary strategy for physical bookstores to attract diverse consumer groups and expand revenue channels [8] Group 5: Economic Impact and Community Engagement - The book fair's activities generated approximately 181 million yuan in consumption across various sectors, including dining and retail, showcasing its economic impact [10] - The daily foot traffic in key commercial areas increased significantly during the fair, with retail and dining consumption also showing substantial growth [10] - Experts suggest that the integration of reading with cultural and commercial activities could enhance the overall value of the book fair, moving from additive to multiplicative effects [10]
《长三角一体化地图集》亮相上海书展 以“市民之眼”解码区域发展逻辑
Xin Hua Cai Jing· 2025-08-18 07:55
以无人驾驶领域为例,图集显示,上海临港凭借顶尖科研机构与政策支持,建成世界能级最高的智驾研 发中心,聚焦算法突破、芯片研发等核心技术环节,适合追求技术攻坚的研发人才;而安徽作为全国汽 车产量第一大省,在合肥、芜湖等地形成了从智能座舱到整车制造的完整产业链,江淮、蔚来等企业的 生产基地与测试园区密集分布,为机械工程、自动化等专业人才提供了大量实操岗位。这种"上海研 发、安徽制造"的跨区域联动,在图集中通过产业链图谱与人才需求热力图结合的方式呈现,让求职者 能根据自身技能定位,在"Z"形发展轴上找到最适配的个人坐标。 产业飞地作为长三角协同发展的重要实践,在图集中亦被展示成与市民生活息息相关的"机会地图"—— 以上海为创新源头,苏浙皖多地的飞地园区已形成"研发在沪、生产在外"的联动模式,部分园区产值增 速较本地传统园区高出30%以上。从求职就业的视角来看,这意味着在上海从事研发的技术人员,可独 辟蹊径选择在苏州、嘉兴的飞地园区定居,既能享受周边城市的生活成本优势,又能依托高铁通勤兼顾 工作;而飞地带来的配套设施升级,如学校、医院、商业体的落地,更直接提升了当地居民的生活品 质。 新华财经上海8月18日电 (谷青竹 ...