1月16日，2025年广东"百千万工程"青年兴乡培育计划总结大会在中山大学广州校区南校园举办，将汇聚兴乡青年代表、专家学 者及行业大咖等，一同总结年度成果，多维度探讨青年在乡村振兴中的核心价值与时代机遇，强化社会共识，推动青年力量持 续注入"百县千镇万村高质量发展工程"（下称"百千万工程"）。 在广东，"返乡"的内涵正悄然改变，成为越来越多青年主动选择、欣然奔赴的新赛道，通往创新创业、筑梦圆梦的广阔舞台。 2022年底，广东部署实施"百千万工程"，聚力攻坚推动县镇村的"短板"转化为"潜力板"。其中，团省委联合腾讯公司、中国农业 大学于2023年12月共同发起广东"百千万工程"青年兴乡培育计划（下称"青年兴乡培育计划"），为青年投身乡村振兴提供了清 晰的成长路径和资源支撑，成效显著。 随着青年兴乡培育计划的纵深推进，南粤青年投身乡村振兴的趋势正在发生结构性变化—— 从"被动回乡"到"主动奔赴"，乡村成为青年逐梦的主动选择。比如，高玉婷放弃广州设计工作，运用互联网和新媒体思维，让 年轻人爱上潮汕老菜脯；方敏从母婴博主转型，为家乡揭阳谋划油柑产业新发展；张邦健辞去上海的产品经理职务，在清远英 德深耕农业赛道。 20 ...

Core Viewpoint - The second season of the youth entrepreneurship reality show "Shining Youth Village" has launched, highlighting the trend of young people returning to rural areas for entrepreneurship and employment, supported by the Guangdong "Hundred-Thousand-Million Project" [1][10][49]. Group 1: Youth Entrepreneurship Trends - The Guangdong "Hundred-Thousand-Million Project" has entered its fourth year, making the eastern and northern regions of Guangdong increasingly attractive for youth entrepreneurship and employment [2][3]. - By February 2025, over 12 million individuals are expected to return to rural areas for entrepreneurship, with a significant proportion being young people under 35 [13][14]. - The project has cultivated over 100,000 "youth revitalization" participants, establishing a comprehensive support system that includes training, resource matching, funding support, and media empowerment [4][15][16]. Group 2: The Role of "Shining Youth Village" - The second season of "Shining Youth Village" attracted thousands of young applicants, with 18 quality projects making it to the finals, competing for 5 million yuan in funding [8][9]. - The show serves as a platform for young entrepreneurs to redefine rural revitalization, showcasing innovative projects that transform traditional agricultural practices [25][26]. - The program aims to create a sustainable "youth revitalization ecosystem," moving from isolated support to a more systematic and ecological approach [42][43]. Group 3: Innovative Projects and Success Stories - Participants in the second season are showcasing creative ideas, such as integrating traditional food with modern trends and utilizing technology in agriculture [31][32][36]. - Successful case studies from the first season include projects that significantly increased village incomes and transformed local economies [27][28][29]. - The program emphasizes the shift in perception of rural youth from mere laborers to innovative entrepreneurs and leaders in their communities [20][36].