Core Insights - The resurgence of "New Chinese Horror" in popular culture is driven by quality works in gaming and comics, alongside local low-budget horror films exploring folklore, urban legends, and social issues [1][2] - The success of films like "Yuan Yang Lou: Horror" demonstrates the potential for local horror films to resonate with audiences through updated narratives and social themes [2][5] - The marketing strategies for local horror films have evolved to emphasize social experiences and engagement, leveraging social media and event-based promotions [4][5] Group 1: Market Trends - From 2024 to 2025, local horror films are expected to achieve several commercial breakthroughs in box office performance [2] - "Yuan Yang Lou: Horror" has become a benchmark for small-budget films, achieving significant box office success and positive reception [2] - The audience demographic for "Yuan Yang Lou: Horror" shows a notable shift, with nearly 70% female viewers and almost 60% under 25 years old [2] Group 2: Narrative and Content Development - The narrative evolution in local horror films combines traditional horror elements with contemporary social issues, such as female empowerment and workplace anxiety [5][14] - The use of confined settings in horror films enhances the immersive experience, allowing for a more focused and intense atmosphere [5][14] - Despite some advancements, local horror films still face challenges with narrative fatigue and structural limitations, often relying on familiar tropes [14][18] Group 3: Industry Comparisons - Blumhouse Productions and A24 serve as models for local filmmakers, showcasing different approaches to horror film production—Blumhouse focuses on low-budget efficiency while A24 emphasizes artistic expression [6][10] - Blumhouse's success is attributed to its ability to create impactful narratives within budget constraints, while A24's films often explore deeper psychological themes [8][10] - Both companies highlight the importance of brand identity, cost management, and audience trust in the horror genre [10][12] Group 4: Future Opportunities - The integration of folklore and social themes presents a clear direction for local horror films, potentially leading to a new wave of creative opportunities [1][14] - Streaming platforms like Netflix are expanding their horror content, indicating a growing market for diverse horror narratives and sub-genres [12][13] - The local horror film industry must address structural issues and seek to establish stable IP chains to build a loyal audience base [18][19]