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华纳兄弟将“易主” 美国传媒业将迎重大整合
Sou Hu Cai Jing· 2025-11-21 12:53
Core Viewpoint - Warner Bros. Discovery has received preliminary acquisition offers from three media groups, including Paramount-Disney, Comcast, and Netflix, indicating a significant consolidation in the U.S. media industry [1][2]. Group 1: Acquisition Interest - Paramount-Disney has previously attempted to acquire Warner Bros. but was rejected; this time, they aim to acquire all of Warner Bros.'s businesses, including CNN and HBO Max [9]. - Netflix is interested in acquiring Warner Bros.'s film assets and streaming platform, promising to release films in theaters if the acquisition is successful, which could reshape the streaming landscape [11][13]. - Comcast is also interested in Warner Bros.'s film studio and HBO business, as it shifts its focus from traditional cable to streaming [14][16]. Group 2: Business Overview - Warner Bros. Discovery's operations include streaming services (HBO Max, Discovery+), studio operations (Warner Bros. Pictures, DC Studios), and global cable networks (CNN, Discovery Channel) [4]. - The company possesses a rich library of intellectual properties, including major franchises like Batman, Superman, and Harry Potter, which hold significant market value [4]. Group 3: Industry Context - The U.S. cable network industry has faced challenges from streaming services, with cable subscriptions declining since 2015 and streaming subscriptions increasing by 28% [6]. - In 2024, U.S. streaming production spending is projected to approach $50 billion, approximately double that of cable television production spending [6].