Core Insights - The national tourism performance in the first three quarters of this year has shown significant growth in terms of performance, box office revenue, and audience numbers, indicating a vibrant market [1] - The tourism performance market is characterized by a rich supply of products and continuous release of market vitality, with traditional formats like real-scene performances and themed parks undergoing quality upgrades [1] Industry Developments - The large-scale historical dance drama "The Longing Song," which premiered in 2006, has performed over 6,500 shows, attracting 12.9 million viewers and generating over 3 billion yuan in revenue [3] - Shaanxi province, a major tourism hub, has been a pioneer in the domestic tourism performance industry, with notable performances dating back to 1982 [4] - The Ministry of Culture and Tourism has issued guidelines to promote the healthy development of the tourism performance industry, emphasizing innovation in operational models [4][6] Technological Integration - The integration of technology in performances, such as the use of hidden LED screens and special effects, enhances audience immersion, as seen in the recent performances at the Huaqing Palace [2][5] - The upgraded version of "The Underground War" incorporates interactive elements, allowing audience participation and deepening emotional engagement [5] Cultural Significance - Tourism performances serve as a vibrant medium for the public to experience cultural beauty, with a focus on high-quality content and the fusion of traditional and modern elements [6][7] - The "Dragon and Phoenix Dance of China" has been innovated to appeal to younger audiences by combining traditional cultural elements with modern stage technology [8] Regional Highlights - The "Impression Liu Sanjie" performance has been a significant contributor to the tourism industry in Guilin, with over 9,000 shows and 22 million viewers, continuously evolving to maintain high standards [9] - In Dunhuang, performances like "Seeing Dunhuang" and "Dunhuang Melody" have become key attractions, enhancing the local tourism experience [10][11] Economic Impact - The "performance + tourism" model is expanding, becoming a new driving force for regional economic growth, as evidenced by the substantial audience numbers and revenue generated from various performances [12][13]

Core Insights - The tourism performance in China has shown significant growth in the live performance sector, with increases in the number of shows, box office revenue, and audience attendance compared to previous years [4][5][6] - Major performances like "Impression Liu Sanjie" and "Again Dunhuang" have become key attractions, contributing to local tourism and economic growth [10][12] Group 1: Market Performance - In the first three quarters of this year, the national tourism performance market has achieved year-on-year growth in terms of the number of performances, box office revenue, and audience numbers, indicating strong market vitality [4] - The cumulative performances of four major shows in Dunhuang during the "14th Five-Year Plan" period reached 7,901, attracting over 3.75 million visitors and significantly boosting local economic sectors such as accommodation and dining [12] Group 2: Product Innovation and Upgrades - The tourism performance market is experiencing a rich supply of products, with traditional formats like mountain water performances and themed park shows undergoing continuous upgrades to enhance their appeal [5][7] - The 2025 revamped version of "Tunnel Warfare" will include interactive elements for tourists, allowing them to engage directly with the performance, thus deepening emotional connections [7] Group 3: Cultural Integration and Technology - The integration of traditional culture and modern technology is crucial for the development of tourism performances, with a focus on creating high-quality content and expanding industry boundaries [8][9] - Performances like "Dragon and Phoenix Dance China" have been updated to appeal to younger audiences by incorporating modern aesthetics and technology, showcasing traditional culture in a contemporary context [9] Group 4: Audience Engagement - The immersive experience in performances such as "Long Hate Song" and "Again Dunhuang" allows audiences to feel a deeper connection to the cultural narratives being presented, enhancing their overall experience [6][11] - The use of advanced technologies like large-scale stage machinery and 3D imaging in performances has transformed the audience's experience, making it more engaging and interactive [11]