Investment Rating - The investment rating for Shandong Publishing is "Buy" (maintained) [2][9] Core Views - The report indicates that Shandong Publishing's performance has been under pressure, primarily due to a decline in educational materials revenue, but the company is accelerating the development of its educational business model [5][6] - The company reported a revenue of 5.01 billion yuan for H1 2025, a decrease of 15.7% year-on-year, with a net profit of 670 million yuan [5] - The report highlights the company's focus on enhancing its core product lines and expanding its innovative business models, including the establishment of cultural education centers [5][6] Summary by Sections Financial Performance - For 2023A, the company reported a revenue of 12.154 billion yuan, with a projected decline to 10.425 billion yuan in 2025E, reflecting a year-on-year decrease of 11% [2] - The net profit for 2023A was 2.376 billion yuan, expected to decrease to 1.479 billion yuan in 2025E, with a year-on-year growth rate of 16% [2] - The earnings per share (EPS) is projected to rise from 0.61 yuan in 2024A to 0.79 yuan in 2026E [2] Business Development - The company is focusing on content specialization and the transformation of its publishing and distribution models, with a reported publishing revenue of 1.63 billion yuan in H1 2025 [5] - Shandong Publishing has launched new educational titles and is expanding its educational offerings, including the establishment of 20 cultural education centers across the province [5] - The company is also enhancing its digital education ecosystem through the development of a smart education platform [5] Cost Management - The report notes an increase in management expenses, with sales, management, and R&D expense ratios rising to 9.3%, 11.6%, and 0.2% respectively in H1 2025 [5] - The increase in management expenses is attributed to higher depreciation costs and a decline in revenue [5] Future Outlook - The company is expected to see a gradual recovery in its educational materials segment, with projected revenues for 2025-2027 being 10.425 billion yuan, 10.582 billion yuan, and 10.958 billion yuan respectively [5] - The net profit is projected to grow from 1.479 billion yuan in 2025E to 1.839 billion yuan in 2027E, indicating a positive long-term investment outlook [5][6]