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《2025年德勤APEC首席执行官调研》报告
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德勤首份APEC首席执行官调研报告发布——着力通过创新和区域经济合作驱动增长
Zhong Guo Jing Ji Wang· 2025-10-30 09:44
Core Insights - APEC CEOs are focusing on transforming uncertainty into opportunity by building "proactive resilience" to gain momentum amid turbulent conditions [1] - Nearly half of the surveyed APEC CEOs view geopolitical instability as the biggest threat to growth over the next three years, with only 45% holding a positive outlook on the global economy [1] Group 1: Growth Strategies - Growth remains the core priority for APEC CEOs, but the pathways to achieve it are being reshaped [1] - 52% of APEC CEOs plan to expand or diversify their supply chains in the coming year, with many establishing regional hubs and seeking alternative suppliers [1] - Only 17% of respondents intend to maintain their current supply chains unchanged [1] Group 2: Technology and AI - 53% of APEC business leaders prioritize AI and automation technologies this year, indicating a significant shift towards technological resilience [2] - The demand for data center computing power is expected to drive hardware infrastructure upgrades, with the proportion of leaders prioritizing this rising from 19% to 30% over three years [2] - A key challenge identified is how to effectively harness AI while understanding the associated costs [2] Group 3: Sustainability - The importance of sustainability is increasing, moving from the eighth to the third position in factors influencing corporate strategy over the next three years [2] - 59% of surveyed CEOs plan to increase investments in sustainability this year, up from 29% last year [2] - Companies have differing strategies for sustainability investments, with some focusing on energy transition and infrastructure, while others emphasize customer-facing innovations [2] Group 4: Regional Insights - China leads in sustainable development, particularly in clean technology supply chains such as solar, wind, and batteries [3] - 76% of Latin American business leaders consider sustainability crucial to their capital strategies, recognizing its role in attracting funding and meeting customer expectations [3] - In Southeast Asia and Northeast Asia, 69% and 68% of respondents, respectively, share the same view on the importance of sustainability [3] Group 5: Survey Overview - The Deloitte APEC CEO Survey reflects the views of 1,252 business leaders across 18 economies and multiple major industries [3] - The survey focuses on key issues of concern for CEOs and senior executives, with 43% of respondents being leaders from multinational and regional companies [3]