《MIR5》

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从经典到未来,娱美德携传奇IP开启数字产业新纪元
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-05-09 11:03
Group 1: AI Empowerment and IP Upgrade - The company is leveraging AI technology to transform the gaming experience and upgrade its core IP, "Legend" [1][2] - AI is viewed as the best application scenario for games due to their complex rule systems, high-frequency interactions, and large user data, allowing for innovative gameplay and revolutionary experiences [2][3] - The company has developed an AI Boss named "Astrion" that learns player behavior and adjusts strategies dynamically, enhancing immersion and unpredictability in gameplay [3] Group 2: Strategic Partnerships and Product Development - The company has signed a strategic partnership with NVIDIA to integrate AI technologies into its games, including "MIR5" [2][4] - Multiple game projects are in development, including "Black Vultures" and "Legend of Ymir," which will incorporate NVIDIA's technologies [4] - The company is actively resolving past copyright issues related to the "Legend" IP, with a recent court ruling mandating a payment of over 4.8 billion RMB from a competitor [7][8] Group 3: Investment and Market Expansion - The company is making significant investments in the Chinese market, recognizing its potential for talent and innovation [11][17] - A recent investment in the game development team "Ultimate Spark Studio" reflects the company's strategy to tap into local creative resources [11][13] - The establishment of a regional R&D center in Hainan aims to leverage local advantages and enhance the development of derivative works based on the "Legend" IP [14] Group 4: Global Strategy and Market Positioning - The company is transitioning from being the creator of the "Legend" IP to a pioneer in digital civilization, showcasing its long-term strategic vision [15][17] - The company's systematic approach in the Chinese market is seen as a key move in its global strategy, integrating top technology resources and local innovation [17][18] - The unique advantages of the Chinese market, such as a large user base and a vibrant competitive environment, make it an ideal testing ground for new technologies and business models [18]