62岁，正是该拼的年纪？ 以下文章来源于体育产业生态圈 ，作者ECO氪体 体育产业生态圈 . 专注于有温度、有态度的体育商业内容，陪体育行业一同成长 文 ｜ 李佳浚、妙丽 来源｜ 体育产业生态圈（ID：ECO-SPORTS） 封面来源 ｜ clutchpoint 听乔丹解说比赛，是一种什么体验？ 北京时间5月12日， NBC体育频道官方宣布：乔丹将从新赛季开始，以"特别嘉宾"的身份加入《NBA on NBC》节目。 "我非常激动能看到NBA重回NBC平台。"乔丹在官方声明中表示，"《NBA on NBC》曾是我职业生涯中非常重要的一部分，能以特别嘉宾的身份参与这个 项目，我感到非常兴奋。" 不仅如此，乔丹也以视频连线形式出现在了NBC举办的招商大会上，背后的商业考虑不言而喻。 图源：clutchpoint 在官方声明中， 乔丹的角色名称叫作"特别嘉宾（special commentator）"，尽管NBC并未明确具体的参与形式，但无论任何，能把乔丹请到演播室，NBC 已经创造了历史 ——此前，乔丹从未在任何演播室或者节目中亮相。 更何况，这样"点到为止"的亮相，反而更具爆点，也更能吊足球迷胃口。 而在与乔丹达 ...

Group 1 - Michael Jordan will join NBC's "NBA on NBC" as a special commentator starting from the new season, expressing excitement about returning to a platform that was significant during his career [1][3] - NBC has signed several former NBA players, including Jamal Crawford and Carmelo Anthony, to enhance the appeal of its flagship program [3] - NBC's historical broadcasting of NBA games has seen record viewership, with over 70 million people watching the 1998 Finals, marking the highest ratings in NBA history [6] Group 2 - NBC's return to NBA broadcasting comes after a new 11-year agreement with the league, marking a nostalgic comeback after 24 years [8] - The network is leveraging nostalgia as a strategy to attract viewers, evidenced by the return of the classic theme song "Roundball Rock" and the use of AI to recreate the voice of late commentator Jim Fegan [9] - While nostalgia is a strong marketing tool, there are concerns about whether it can replicate the success of the 1990s, emphasizing the need for innovative strategies beyond just emotional appeal [11]