《Raising His Mistress's Child》
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中文在线出海战略再结硕果 FlareFlow以低消耗投放策略冲上美国应用榜首
Zheng Quan Ri Bao· 2025-09-25 07:35
Core Insights - FlareFlow, the international micro-drama platform of Zhongwen Online Group, achieved significant growth, reaching a historical single-day revenue high within just five months of launch and topping both iOS and Android entertainment app free charts in the US [2] - The platform's success is attributed to its low-consumption growth model, which involves lower advertising spending compared to leading competitors, while focusing on high-quality localized content and efficient user engagement [2] Group 1: Operational Strategy - FlareFlow's unique operational strategy is driven by "emotional resonance + social insight" as its content core, ensuring a blend of global perspective and local cultural depth, which enhances viewer engagement [2] - The platform has launched over 2,400 works, including popular self-produced dramas like "Raising His Mistress's Child," and is in a positive cycle of producing quality content [3] Group 2: Technological Support and Infrastructure - The efficiency improvement is supported by Zhongwen Online's self-developed "Chinese Xiaoyao" model, optimizing script creation and ensuring content quality and stable supply [3] - FlareFlow has established a global collaboration network with content creation bases in multiple locations, partnerships with over 20 international teams, and production bases in both China and the US, laying the groundwork for its goal of becoming an "international micro-drama ecological enterprise" [3] Group 3: Future Plans - The platform is advancing its multilingual rollout to reach a broader audience and aims to deepen user demand insights while expanding its premium content offerings [3]
中文在线国际微短剧平台FlareFlow上线仅5个月 美区iOS与安卓娱乐应用免费榜双端登顶!
Zheng Quan Shi Bao Wang· 2025-09-25 01:29
Core Insights - FlareFlow, a micro-drama platform under Zhongwen Online, achieved record daily revenue and topped both iOS and Android entertainment app free charts in the US within five months of launch [2] - The platform's success is attributed to its localized content, efficient traffic investment, and dedicated user and content operations, showcasing its competitive market strength [2] - FlareFlow's unique operational strategy focuses on "emotional resonance + social insight" to create engaging micro-dramas, adapting content to fit different cultural markets [2] Content Production and Strategy - FlareFlow has established multiple content creation bases in Beijing, Hangzhou, Shenzhen, and Los Angeles, with a unified production team [3] - The platform has formed strategic partnerships with over 20 international micro-drama production teams across various regions, ensuring production capacity [3] - The company is building the "Hengqin Bay Area International Short Drama Base," the first of its kind among domestic micro-drama companies, set to be operational by the end of 2025 [3] Content Offering and Future Plans - FlareFlow has released over 2,400 works and plans to further explore international user needs while expanding its premium content offerings [4] - The platform aims to contribute to Zhongwen Online's vision of "better content, better life" by delivering compelling stories to a global audience [4]