今年早些时候，土耳其手游厂商Good Job Games在自资发展了8年后，完成了2300万美元的种子轮融资，拿着这笔钱，他们打出了「打造一家具有传承价 值的娱乐公司」的口号，野心不小。 Rovio的首席游戏策划Karvande认为，Good Job Games的发展路线更值得行业关注的点在于：他们是一家以超休闲游戏起家的公司，而今直接进击传统休 闲益智领域（跳过了混合休闲），这种转型轨迹，给了市场上很多当年入局超休闲、而在该品类市场萎缩后感到迷惘的厂商新的参考路径。 这一思路，真的适合每个亟待转型的超休闲厂商吗？ 一、兜售、融资、转型 Good Job Games成立于2017年，仅两年就凭借《Pimp My Car》《Color Balls 3D》和《Fun Race 3D》等游戏实现超休闲领域的成功，累计下载量超过30亿 次。然而，超休闲市场很快迎来了重大挑战。 IDFA政策带来的变化——特别是更高的CPI和更低的CPM，严重压缩了本就薄利的超休闲商业模式。大多数超休闲厂商几乎是被迫转向混合休闲游戏，通 过混合变现提升长期LTV，并努力改善中长期留存。Good Job也尝试推出了《Hyperball L ...

Core Insights - The article discusses the success of the match-3 game "Royal Match" and its sequel "Royal Kingdom," highlighting the latter's strong performance in the market and its potential to become a top contender [2][22]. Game Performance - "Royal Match" has consistently topped the match-3 category since its launch four years ago, surpassing "Candy Crush Saga" [2]. - "Royal Kingdom" has shown significant growth, ranking in the top 10 of the US iOS sales chart with nearly $20 million in revenue in May, reflecting a 53% month-over-month increase [2][22]. Game Mechanics - "Royal Kingdom" retains core gameplay elements from "Royal Match," such as completing match-3 levels and building a kingdom, but introduces new features like a more extensive character background and additional gameplay modes [5][6]. - The game includes various level types, including Hard, Super Hard, Kingdom, and Dark Kingdom levels, enhancing the gameplay experience [8]. Monetization Strategies - "Royal Kingdom" employs a winning streak mechanism to encourage in-game purchases, allowing players to earn more items as they progress through levels [13][15]. - The game features popular in-app purchases, such as the $1.99 Mini Coin Pack and the $9.99 Splendid Pouch, which have shown strong sales performance [16][18]. Marketing Efforts - The marketing strategy for "Royal Kingdom" has been robust, featuring collaborations with high-profile celebrities like LeBron James and Shakira, which have garnered millions of views on promotional videos [23][26]. - The game's promotional efforts have led to a significant increase in user engagement and revenue, with early earnings exceeding $450,000 shortly after launch [26][29]. Industry Trends - The match-3 game market has seen a decline in downloads but an increase in revenue, with "Royal Match" being a significant contributor to this growth [33]. - The success of "Royal Kingdom" may indicate that there is still room for innovation and new entries in the match-3 genre, as evidenced by other companies exploring similar game mechanics [27][32].