专访贾毅："好故事"出海如何破"壁" 7年前，贾毅在硅谷成立团队，从深耕互动小说游戏与网络文学领域，到推出全球短剧APP，他们寻找 如何用更多元的叙事方式将优质故事传递给受众。 他说，随着中国综合实力的提升，许多优秀的本土故事和表达方式逐渐受到更多海外观众的喜爱，这为 短剧出海奠定了坚实基础。实现"好故事"出海，还要跨越"壁垒"。 2025年世界互联网大会乌镇峰会期间，枫叶互动(Crazy Maple Studio)创始人兼首席执行官贾毅 受邀作主题演讲。受访者供图 "霸总"易失败？ 中新网北京11月13日电 题：专访贾毅："好故事"出海如何破"壁" 记者 张素 覆盖全球100多个国家和地区，支持12种语言，累计获得超2.5亿次下载，短剧《The Double Life of My Billionaire Husband》全球播放量逾4亿…… 近日，枫叶互动(Crazy Maple Studio)创始人兼首席执行官贾毅受邀演讲，介绍了短剧平台ReelShort 的"成绩单"。 凭借"短平快"特性，微短剧精准击中当下用户碎片化娱乐需求，"霸总"占据C位，"爽剧"屡试不爽。 "目前市场上失败率最高的可能就是'霸总 ...

Core Viewpoint - The article highlights the rapid rise of short dramas in overseas markets, particularly emphasizing the role of Crazy Maple Studio as a pioneer in this field, creating numerous successful works since launching its global short drama app in 2022 [1][4]. Group 1: Market Dynamics - Short dramas are gaining popularity as a new form of leisure, driven by both macro and micro factors, with the strength of the country being a fundamental reason for their overseas success [5]. - The fast-paced storytelling of short dramas appeals to global audiences, contributing to their rising popularity [5]. - Crazy Maple Studio's platform, ReelShort, focuses on local production by collaborating with local teams in the U.S. to ensure cultural relevance [5]. Group 2: Production Challenges - The company faces challenges such as actor accents and content selection during overseas production, which are addressed through a dedicated and learning-oriented core team [6]. - The team has successfully launched a hit series, "The Double Life of My Billionaire Husband," through continuous learning and adaptation [6]. Group 3: Industry Evolution - The short drama industry is transitioning from a focus on audiovisual "products" to "works," with a shift towards high-quality, professional, and standardized production [8]. - The concept of "quality" in short dramas is defined by emotional resonance and narrative coherence rather than just production values [8]. Group 4: Cost and Innovation - Production costs for short dramas have increased significantly, from approximately $100,000 in June 2022 to around $250,000 to $300,000 now, reflecting market competition [9]. - The company acknowledges the challenges of content innovation, with a high failure rate for new themes, but remains committed to pursuing innovative ideas [9]. Group 5: Future Outlook - The global market for micro short dramas is projected to reach $36 billion, indicating substantial growth potential [10]. - The company emphasizes the need for collaboration across the industry to ensure sustainable development and high-quality content [10]. - There is a significant untapped audience for short dramas, with current overlap with Netflix users being less than 1%, suggesting room for growth [11]. - The future vision includes evolving the short drama app into a comprehensive entertainment platform that offers various forms of leisure content [11].

Core Viewpoint - Chinese short dramas have emerged as a new highlight in cultural exports, with Crazy Maple Studio leading the way since launching its global short drama app in 2022, achieving multiple industry "firsts" and creating popular works that have garnered widespread attention [1][3]. Group 1: Market Dynamics - The rapid rise of short dramas overseas is attributed to both macro and micro factors, with the strength of the country being a fundamental reason for the increased global interest in local stories and expressions [4][6]. - The unique characteristics of short dramas, such as their fast-paced storytelling, have made them increasingly appealing to global audiences [4][6]. - Crazy Maple Studio's platform, ReelShort, has adopted a "local production" strategy since 2023, collaborating with local teams to ensure content resonates with local cultural contexts [4][6]. Group 2: Production Challenges and Innovations - The company faces challenges in overseas production, including issues related to actor accents and content selection, which require a dedicated and adaptable core team to address [5][6]. - The production costs for short dramas have significantly increased, from approximately $100,000 in June 2022 to around $250,000 to $300,000 currently, reflecting the competitive market landscape [5][6]. - Despite the challenges, the company remains committed to innovation, recognizing that content creation is inherently difficult and that many attempts may fail [6][7]. Group 3: Industry Trends and Future Outlook - The short drama industry is transitioning from a focus on audiovisual "products" to "works," driven by external management and internal development logic, leading to a more refined and professional approach [5][6]. - The future of the micro short drama market is promising, with projections indicating it could reach a scale of $36 billion [7]. - The company emphasizes the need for collaboration across the industry to ensure sustainable development and high-quality content, as the market expands and audience expectations rise [7][8].